OpenWeb’s Post

What’s the easiest way to know what your readers think? Ask. We’re always looking for ways to help publishers better understand their users. Sometimes the answer is simple. With OpenWeb Reactions, seamlessly add fully customizable polls and get instant feedback on the content you’re sharing. Collect valuable first-party data. Better understand your audience. Even better? Users who engage with OpenWeb’s Reactions tool spend 8.1x more time on-site. 📈 Contact us to learn more about Reactions and how it can help you drive more engagement on your site. https://lnkd.in/dJN_GzcK

Last week, our team was on the ground in London at MAD//FEST 2024 representing OpenWeb. We had an amazing time manning our booth, meeting all of you, and showcasing what OpenWeb does best. A big thank you to the MAD//FEST team for organizing an event that exceeded all expectations and to all of you who stopped by the booth to chat. If we missed you, it’s not too late. Reach out, https://lnkd.in/dJN_GzcK

📊 Poll Results: Should Social Media Have Warning Labels? We recently asked for your thoughts on US Surgeon General Vivek Murthy's suggestion to add tobacco-style warning labels on social media to protect young people. Here’s what you had to say: 🟢 52% think it's a great idea. 🟡 35% believe it's better than nothing. 🔴 13% are against it. It isn’t surprising that most of you back efforts to tackle this issue head-on — Our youths’ mental health and data safety should be top of mind. Several states and countries have already begun efforts to try and limit the youths’ exposure on social media: - Fines imposed on TikTok by the Italian government; - New York’s health advisory on algorithmically-driven social media platforms; - Florida’s case against social media usage for children under the age of fourteen; and - Georgia’s bill to seek parental permission before allowing children to join social media. We hear you. This move suggested by the Surgeon General is yet another way we can potentially limit young people’s exposure to the harmful, unsafe content littered across social media. While some action is being taken, we must continue to work together — individuals, businesses, and governments alike — to protect young people from the negative effects that social media may have on their development and growth. We love to hear from you. Thank you to everyone who took part in our poll and stay tuned for more. ✅

Last month, we celebrated #PrideMonth across our international offices. 🏳️🌈 We stand strong with our LGBTQIA+ colleagues, communities, and users — and we’re always innovating to build a safer, healthier web.

 😂 What are you doing to push back against the AI Overview tide?

🔜 It’s tomorrow. See us at MAD//FEST London.  Don’t miss out — get some 1:1 facetime with our team of digital ad and publishing experts about your goals for 2024. Hannah Murtagh, Nicole-Robyn Caldwell, Craig Johnston, Michael Kalu, Yvie Dunn, James Kimberley, Kevin Sewell, Alex Paikkos-Wheeler, Jack Foster, Tom Rolfe 🌐, and Sean Adkins will be on the ground representing the OpenWeb team. You can find us by booth T21. See you there.

In her Cannes coverage for AdMonsters, Yakira Young quoted our CSO Max Weiss’ insights into the future of media on the open internet. To face the current challenges of doing business on the web, publishers need — as Yakira Young puts it in her piece — cutting-edge revenue strategies. 💡 That’s an insight we can get behind. At #CannesLions2024, our team met with some of the brightest minds in media to better understand the challenges we face and to collaborate on solutions. Read the full piece including more of Max’s insights at: https://lnkd.in/eHPF2dD8 #OpenWeb #CannesLions #CommunityBuilding

Our vision is a web that’s profitable for publishers, safe for users, and fair for advertisers. So we’re taking a huge step forward: OpenWeb Exchange is now live. 🟢 What is OpenWeb Exchange? It’s our SSP, purpose-built for publisher performance. It’s a simple and lightweight solution that leverages smart SPO and floor price optimization to: ✅ Enhance the performance of a publishers’ entire ad suite, ✅ Maximize revenue potential, and ✅ Increase direct demand opportunities. Want to learn more about OpenWeb Exchange? Check out our blog. https://lnkd.in/dqYgNgDD

From AI-fueled search and dipping referral traffic to the death of the cookie, 2024 has no shortage of changes for the publishing world. So what can media companies do to steady the ship and keep growing in this new era? We talked to experts in the field and the message was clear: publishers need to engage their users more deeply and diversify their revenue streams. For many, that starts with a focus on building up their community. Yes, a strong and loyal community boosts revenue per user and other important KPIs. But community also does so much more. Look at the true lifetime value of a loyal user and you start to see the full picture: community is a multiplier. When you do it right it makes every new effort bigger and more impactful. By building 1:1 relationships with your users, you can create something unique: genuine experiences that your audience truly wants to engage with. Get our full report with 14 pages of insights right here: https://lnkd.in/dkkV86aY