Priti Ohri

Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.

To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.

This whitepaper is designed to help marketing professionals make even better use of data in the future.

The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this… Show more

Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.

To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.

This whitepaper is designed to help marketing professionals make even better use of data in the future.

The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this data
Four steps proven to maximize the value of 1st-party data
Four key marketing use cases for data Show less

- How to ensure first-party data is transferable from one platform to another
- How to use consumer metadata to boost accuracy
- Ways to scale your data using look-a-like modeling
- Methods for differentiating creative to reach various first-party data subsets

-Brands that continue to target by device will likely be disappointed by device-specific low engagement rates.

- When marketers are able to target people, not cookies, they are able to deliver the right message to the right consumer on the right device.

- Brands can expect to see higher profits once they add connected TV to their cross-device strategies.

While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part… Show more

While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part of the marketing arsenal - revealing much more about the customer journey than ever before! Show less

Attribution—the practice of assigning credit to any advertising- or marketing-driven interaction or other brand-imposed touchpoint—is essential for marketers looking to plan and optimize media channels in this increasingly fragmented, digitally driven world. - See more at: https://www.emarketer.com/Report/Cracking-Cross-Device-Attribution-2016-Data-Quality-Blended-Models-Merging-Online-Offline-Data/2001838#sthash.gER5S9X8.dpuf

This whitepaper is designed to help marketers understand:

The meaning of the term “cross-device”
The importance and role of cross-device solutions within marketing organizations
The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.

The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and… Show more

This whitepaper is designed to help marketers understand:

The meaning of the term “cross-device”
The importance and role of cross-device solutions within marketing organizations
The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.

The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and examples will help marketers everywhere master what has become an increasingly complex analytics challenge. Show less

Cross-Device Targeting High in Demand, but Still Underdeveloped - Marketers still face challenges with cross-device targeting
https://www.dataxu.com/blog/unlocking-power-cross-device/