When it comes to enhancing innovation, hiring external partners can be a game-changer. It's all about strategically augmenting your team's capabilities—and it's been proven to work. Leading companies like Google and Slack do it. We've done it time and again with some fantastic clients. But in between the success stories, we routinely see five common sticking points that prevent brands from hiring external partners. Senior partner Melissa Tischler states the case against them, and how to pair in-house with external teams to supercharge innovation and experience success: https://lnkd.in/ew7V8VgM
Lippincott
Business Consulting and Services
New York, NY 28,003 followers
We create, grow and transform brands to shape businesses, disrupt industries, and define generations.
About us
Lippincott is a global creative consultancy. With a passion for solving our client’s toughest challenges, we create, grow and transform brands to define industries and transcend categories. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. As the brand and innovation experts of Oliver Wyman, we integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.
- Website
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https://www.lippincott.com
External link for Lippincott
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 1943
- Specialties
- Brand, Innovation, design, experience, and strategy
Locations
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Primary
499 Park Ave
New York, NY 10022, US
Employees at Lippincott
Updates
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Alumnium cans branded with skulls. Wacky partnerships that run the gamut—from Travis Barker to Martha Stewart. And a brand built on humor and satire. This is not what you might expect from a brand selling water. But that's exactly Liquid Death's point. And on the latest episode of #IITMpodcast, we were lucky enough to sit down with the brand's VP of Creative, Andy Pearson—the brains behind Liquid Death's subversive marketing tactics. During our conversation, we uncovered many rule-breaking ways Liquid Death has garnered its cult-like following. Read on below for 5 lessons from the brand's non-marketing marketing playbook—and tune into the episode here: https://lnkd.in/gru6D9Mk
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We’ve been in this business for over 80 years, and while it’s ever-changing, there’s one constant: brand matters to the bottom line. It's a business asset—and a powerful one at that. That means investing in brand transformation can be a critical lever for driving growth. Lippincott’s Eric Tsytsylin and Dylan Stuart lay out how leaders can make the case for doing just that: https://lnkd.in/e2jqMRyt
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Up next in our ongoing experimentation with AI and consumer research: amplifying our Jobs to be Done process. Take a look: https://lnkd.in/e8GwQu-d
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Didn't catch our webinar last month on driving growth by managing your brand value? We got you. Tune into the rewind where Chris Ciompi and David Pianin unveil our data-backed approach to harnessing value ratio to unlock growth. We're also joined by special guest Stephan Henig, MBA, former Chief Customer Officer of Wakefern Food Corp, who shares insights on his time at the brand and tactics he used to boost its perceived brand value. Check it out: https://bit.ly/3KHrAPl
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During Pride Month, public declarations of your company’s commitment send a powerful message to the world about what your brand stands for. But the substance, the true measure of a company’s commitment, lies in its internal practices. Lippincott partner, Eric Tsytsylin unpacks the five actionable steps organizations can take to create a more inclusive, equitable work environment, alongside our colleagues at Mercer. Explore the story: https://bit.ly/3KDu1CH
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Happy #Pride, everyone. To kick it off, we're talking authentic campaigns with Fast Company, and how brands can show up for the community in meaningful ways. 👏👏 to Matthew Coleman, Bethany Lesko, and Aline Kim!
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Next up: we're playing for keeps with consumer research and AI. Let's go. https://bit.ly/4c32Qgh
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Our future is being built with steel. The steel it’s built with matters—especially because steelmaking has traditionally been one of the largest sources of greenhouse gases globally. Fifty years ago, Nucor Corporation pioneered a steelmaking process that reduced emissions to less than one-half the average of traditional methods. Today, they’re an expert in sustainable, industrial manufacturing, building the green economy of the future. And they asked us to help tell their story. Meet the “Made for Good” campaign: a dynamic conversation centered around how Nucor partners across industries to solve critical decarbonization challenges and scale new innovations. See the work: https://bit.ly/3wM6egr
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Today's the day to tune into episode 2 of our webinar series on maximizing your brand's value ratio, driving growth and winning brand preference among your target audience. Join Lippincott's Chris Ciompi and David Pianin today at 11am ET, where they'll share how to define, measure and manage brand value to enable growth. We'll be joined by Stephan Henig, MBA, former Chief Customer Officer of Wakefern Food Corp, who'll share insights from his time at the brand and tactics they used to boost its perceived 'bang for the buck.' Register to join us live: https://bit.ly/4djGnwI