During this week's INMA webinar, Generative AI Initiative Lead Sonali Verma will talk with executives at Tamedia in Switzerland and La Nación in Argentina about how GenAI is helping their companies progress.
International News Media Association (INMA)
Online Audio and Video Media
Dallas, TX 8,368 followers
The world's leading provider of global best practices for news media.
About us
The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. OUR MEMBERS: INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70+ countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. OUR VISION: INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. OUR MISSION: INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: Sharing of global best practices. Spotting of trends, commonalities, and outliers. Identifying new business model opportunities. Rewarding new ways of building brand and corporate value. WHAT WE DELIVER: This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.
- Website
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https://www.inma.org
External link for International News Media Association (INMA)
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- Dallas, TX
- Type
- Nonprofit
- Founded
- 1930
- Specialties
- marketing, business models, news media, newspapers, online, journalism, subscriptions, advertising, data, and product
Locations
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Primary
Get directions
P.O. Box 740186
Dallas, TX 75374, US
Employees at International News Media Association (INMA)
Updates
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"It is our belief that digital media brands should only build tech if they either cannot buy it or it’s fundamental to their business and outsourcing would create mission-critical delays."
Future-proofed, streamlined CMS supports newsrooms’ ability to innovate, be sustainable
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During a recent INMA webinar, leaders from @IOL and @Netwerk24 share how they covered the South African elections with video and mobile-first strategies: https://ow.ly/XPAX50SwEL7
Netwerk24 and IOL share their video, mobile-first strategies for election coverage
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INMA Generative AI Initiative Lead Sonali Verma spent hours reading a recent European Broadcasting Union report about GenAI and news media. Here's what you need to know.
Report delves into what GenAI will — and won’t — change and what it brings to journalism
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INMA Elevate Scholar Michael Schrantz began his career as a copyeditor and reporter while also designing print pages, but since has broadened his expertise to include areas including subscriptions, advertising, marketing, and tech platforms.
INMA Elevate Scholar: Michael Schrantz of High Country News
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Lessons learned with Politiken's SML model: Be prepared for the cultural change; fixed article lengths can seem counterintuitive, but it makes sense; discipline, discipline, discipline.
Politiken’s SML model is good for print and digital
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Russmedia Impact, a new marketing division at Russmedia, introduced its “Story Premium” format on https://ow.ly/1jkU50SuhhI, providing a groundbreaking solution that transcends traditional advertising & introduces a new era in brand communication.
Russmedia leverages storytelling to boost client’s digital advertising efforts
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A recent INMA Subscription Retention Master Classes, led by INMA Readers First Initiative Lead Grzegorz Piechota, dives into the successful retention strategies of several news companies.
Retention strategies from bundling to audiobooks are working at news companies
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Aftenposten moves to page automation, adds e-edition
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During the recent INMA Subscription Retention Master Class, 5 news companies shared their churn reduction and reader engagement strategies.
Strategic onboarding strategies engage news readers, reduce churn