International News Media Association (INMA)’s Post

What's it like for an advertising creative to be married to another advertising creative? This quote from Rory Sutherland's Alchemy pretty much sums it up. 😂 We're constantly critiquing copy, questioning everything around us, and doing endless amounts of research and googling to become temporary experts in every topic that comes up on a random Tuesday night. Want to chat about Alchemy with us? Join the Stuff About Advertising community, Internal Review: https://lnkd.in/gai_DshV

RIP #advertising legend Mary Wells Lawrence - highly recommend her book: A Big Life In Advertising https://lnkd.in/g8TpRw8f "Great advertising, the kind that works, almost always comes out of the product you are going to advertise or the product's world. You need to have an open mind, the nosiness of a detective, and to assimilate all the information you can get from every imaginable source when you start to create advertising. It is knowledge that stimulates great advertising ideas and your own intuition. If you find that the product is factually superior to its competitors in any important way, you are in clover."

Why should you place your call to action in the top left-hand corner of your advertisement? Because people tend to look at the top left-hand corner of an advertisement first, making it an area that is sometimes overlooked for a call to action button. This concept is based on people's reading patterns from left to right and top to bottom, similar to how we read text

here's another example of failed ad copy where you fail to clearly mention what you organization does and what services you provide.

Let's start a barroom argument: The more pages or slides in the deck, the weaker the concept and advertising work. We tend to over explain weaker concepts and work. Rebuttal?

Apropos of some of the recent discourse on here, here's my summary of all the types of advertising article you'll see. From ‘How Brands Blow’, by Giles Edwards and yours truly (published by ...Gasp! Books).

Confession: I collect ad copy like rich people collect watches. 9 examples:

Learn how to achieve more than you ever thought possible with less with this wilderness guide for marketers and creatives. To learn more, download this white paper today! Made possible by Brandfolder by Smartsheet. https://ow.ly/XscT50OZSLS

The easiest way to evaluate your ad copy is to view it from a third-person perspective and ask yourself this: If you came across this, would you get your wallet out? And if the answer is no, start over. Repeat. Until you get a yes.

What's the old adage: "Find a need and fill it", yes? Well I made a simple thing the other day to solve a frequently frustrating and time-consuming problem. But like so many things I've invented over the years it's literally too simple to market! Stay tuned; I'll upload the design to Printables once I finish a 'set' of the things.