International News Media Association (INMA)’s Post

NEW BLOG POST: Making Informed Decisions: When to Buy New Tech for Your Stack Before you take the plunge, let's discuss making informed decisions for your tech stack. In this blog post, we'll explore the importance of aligning technology acquisitions with marketing needs and building the right foundation for success. Read full post https://lnkd.in/eKWhSiBg #marketingautomation #marketing #maretch #mops #marketingops #tech #techstack #digitalmarketing

❌ It’s not about licensing all the best #MarTech platforms. ✅ It’s about licensing the right ones for your organization. Sage advice from Andy Mullings, our Global Director. Listen to Andy talk about how big decisions on technology and integration can lead to a high-impact, streamlined stack in just a few months. Hear Andy’s talk on the benefits of an integrated and effective Content Supply Chain from the Inspired Business Media CMO Summit: https://okt.to/l6haxD #ContentSupplyChain #ContentStrategy #MarketingROI

In recent years, technological advancements have reshaped business operations, with PR strategies heavily reliant on technology for brand building. While it enhances efficiency and organization, technology also poses challenges that can impact PR efforts. Thus, it is important to understand its both positive and negative effects. Read on to discover the positive and negative effects of technology on PR: https://lnkd.in/dSY5hWsJ #publicrelations #technologyimpact #prstrategy

Most companies invest heavily in building digital experiences and getting customers in the door. But many wait too long to understand the most critical aspect of their digital product: how it increases revenue. Check out our latest playbook to learn the ins and outs of monetization to connect your digital strategy to revenue outcomes—and make more money!

The continuing economic uncertainty forces tech marketing teams to adjust their marketing investments downward, drive efficiencies in every possible way and optimize resource allocations. Uncover how your peers are allocating their marketing investments: https://gtnr.it/3ProEJY #GartnerHT #ProductMarketing #HighTech

A large proportion of the content we create for clients falls in the category of 'how new technology can transform old industries'. That is naturally an area where thought leadership delivers most impact. Old (or transforming) industries desperately need insight beyond just knowing the technology exists. Drawing out that insight from the minds of relevant experts, and articulating it clearly in the context of client challenges, is an effective way to get the attention of the right people. This is an example. https://lnkd.in/eFpPqYRz

PR experts, Embracing and developing innovative strategies cantered on digital technologies is crucial. Stay ahead. Evolve faster.   Discover key technologies and tools in our latest #DigitalPR guide.   To find out more, check out our guide:   #W7Worldwide

Companies and their marketing execution sides are under pressure to deliver quick and compelling ROI. But a lot of the time they get distracted and bogged down by the governance pieces—the things that need to be in place but that aren’t the end-game. This is where the need for flexibility and agility come in. Flexibility and agility allow for your business goals to be met, while governance and compliance allow for your processes to run. Normally you get one thing (flexibility) or the other (governance), and to get flexibility you almost always have to build it yourself. Without substantial in-house resources and a dedicated team committed to upkeep, you don’t really even get flexibility—you just get overwhelm. “Boxes” are left unchecked, and that quick and compelling ROI is slow and less-than-inspiring. It’s rare to find a platform that provides a combination of governance and built-in flexibility. Rare, but not unheard of. Chassis: Your total package. #getchassis #agility #martech #digitalmarketing

Media companies often consider investing in new technology when they face platform challenges. However, new tech is only sometimes the solution. Correcting the people and processes behind it can be more efficient. Underutilization is a common problem, often stemming from a lack of documentation when "our tech guy" leaves. As someone who works with companies facing turnover and staff reductions, I find it fulfilling to provide solutions that eliminate staff distractions or even negative ROI disruptions. #technology #processimprovement #documentation #efficiency

You may think CNET or Ziff Davis when thinking Tech, but Future is the #1 publisher in Comscore for 2 years running! With Black Friday, Cyber Monday and holiday shopping just around the corner, let me know if your planning strategy includes reaching Tech Enthusiasts, buying guides, or anything else in Tech. We have a number of solutions to help your business in our peak trading period of the year! #advertising #technology