International News Media Association (INMA)’s Post

There’s tremendous value in building out a customer retention strategy that fosters long-term relationships and engagement. To help, Braze compiled a guide with the tools, resources, and guidance needed to do just that. Dive in below to learn more

+ RETENTION is the missing link. The focus is often just win baby. New logos, biz, BD. Get great sales people, and grow! All important and critical, but how much of that investment walks. Churn baby. Delivery, engagement, and partnership, drives 2x-10x growth. More fun too.

Keeping Customers: An Art or Science? 🎯 The crux of retention: - It's not just after-sales service. - It’s consistent value delivery. - Conversations, not monologues. Loyal customers? They're earned. Secrets of top brands: - Surprise and delight, regularly. - Anticipate needs, don’t just respond. - Build community, not just a customer base. Retention isn't passive. Loyalty isn't a metric; it's a relationship. Cultivate it. P.S. How do you measure loyalty? #CustomerRetention #LoyaltyLeadership

🌟 We are building something special here, and we invite YOU to come along... Regardless of your business or industry, retention should be at the forefront of your mind. That's because your customers will stay a long time if you get it right. It used to be that we cared more about bringing in new customers than keeping the ones we already have. That is increasingly determined to be a bad strategy for growth. The new mission? Retaining the customers you have as long as you're able. 🗝️ Join us on this journey as we explore the why and how of our retention efforts. More soon... #followus #retention #retentionstrategies #retentionmarketing #retentionmatters #customerexperience #customerloyalty #customerengagement #customerjourney #customerfirst

Strategy is your blueprint. 📝 Engagement is your fire. 🔥 Acquisition is your battleground. 🧑💻 Retention? That's where loyalty is king. 👑

Put yourself in a customer’s shoes. If you’re looking for a credible service provider or product, do you value brand employees opinions or peer opinions more? Likely the latter. This is why it’s so important to get customers on your side, so they tell their friends and family about the experience they had with you. But their experience has to be worth talking about — humdrum interactions will not do. It’s worth it to invest the time and resources into your client base. Referred customers come in with a level of trust and confidence simply because they view the referrer as a credible source — a benefit that’s hard to top with other types of advertising. Are you getting many customer referrals? #customerrefferals #customers #credibilitymatters #digitalmarketing  

From boosting retention rates to unlocking valuable insights, discover how loyalty programs are a great tool to transform key metrics and set your business on the path to sustained success. We at InSky can help with it 😉

Closing the Sale? When driving to a TFN, Call to Action marketing utilizing Direct Response and Brand Response. Within a Call Center ecosystem; the following improvements will provide transactional success: 1. Use 800 TFN’s not 866 or 888 2. Train Agents! Retrain and have updates to productivity 3. Utilize metrics such as Average Handle Time, First Response Time and Average Abandonment Rate 4. Reward Agent Success Staying on top of Cost per Call and Cost per Lead offers accountability of intention. Revenue and Performance growth is only as good as the results of a campaign. Keeping up with the above is the secret sauce to sales success!  #callcenterlife #leadgen #TFN

ℹ Must know for anyone who cares about Retention on their platform. While almost all products chase retention, but few have clarity on why Retention is so important? My top 3 reasons: 1. Retention directly drives acquisition by creating acquisition loop ♻ 2. It speeds up the payback period, allowing you to create more bang for your buck 💸 3. Longer Retention leads to more monetisation touch points 🤑 Q to Self: Are you making the most of the retention that you have achieved through immense efforts? 🧐

In the midst of adverse macro conditions for the media sector and with B2B sales rapidly restauring their key contributing position from the era of all-out-D2C streaming, our FTI Consulting experts Harvind Raman, Sazz Ariyanayagam, and Alok Citnis outline 7 key tenets of sales compensation to drive growth in subscription businesses: https://lnkd.in/eJrVgkY3 #salescompensation #strategy #mediaandentertainment #expertswithimpact