Human Cloud reposted this
Growing The Global Freelance Pie | CEO of Human Cloud, Venture Partner, Published Author, Forbes Contributor
Enterprise and Platform Leaders, I know we all wake up thinking how to unlock adoption across large companies (okay, maybe just me). As we head into the weekend, I challenge y'all to take a Three Horizon Approach. A Three Horizon Approach does two very important things. 1: Defines what success looks like 2: Aligns success with a higher level business outcome The biggest problem our industry faces is inertia. It's simply really, really hard to get lift, and these two things are consistently the best indicators to successful freelance adoption. If done right, freelance adoption isn't a staffing or procurement related win. It's a business win, in a way that materially moves the needle across growth and innovation budgets (which means it pulls from a P&L). Shoutout to leaders we've had on the pod that embody this three horizon thinking (link to their episode in the comments). > Nuri Demirci Lopez of Microsoft > Mina Bastawros of Airbus > Akhil Seth of UST > Jeff Fenigstein of Market Growth, LLC, former Woodruff Sawyer > Steve Rader of NASA - National Aeronautics and Space Administration Have a great weekend everyone!
Where does your organization fit in the Three Horizon Framework? Listen to Matthew Mottola break down how companies can measure and progress amongst the freelance adoption journey. Horizon 3: Disruptive, fundamentally transforming your company Horizon 2: Strategic, accelerating your company Horizon 1: Transactional, just a vendor strategy Need help getting to Horizon 3? Give us a call or learn more at https://lnkd.in/e_bJ_Sdt