FERMÀT

Paid acquisition costs are increasing … So we’ve partnered with 14 ecommerce experts to create the ultimate playbook to help you lower your CAC by diversifying your acquisition channels. Learn how brands are going beyond traditional paid advertising in our new eBook, Beyond Paid Ads. Ready to take control of your CAC? 🔗 Grab your free copy: https://lnkd.in/eT2wgXGf And huge shoutout to our partners FERMÀT PostPilot KnoCommerce Sharma Brands Alia Triple Whale Brij CreatorCommerce ZeroTo1 🚀 Kendall Dickieson Insense | TikTok & Meta Partner OneText upGrowth Commerce

That’s what I’m talking about … FERMÀT FUNNELS, baby 😍

📹 FIRESTARTER EVENT RECAP 🚨 If you missed our BIG CPG x Ecomm Firestarter event on June 20th, have no fear, you can get a glimpse below: Super special thanks to both FERMÀT & ShipperHQ as well as inVEND for making this event possible, and for the awesome BRANDS for turning UP! 🛍 🎉 What an amazing night this was... Smash burgers and Gourmet Ice Cream Sandwiches? Yummm See you for our next regularly scheduled TurnUp! CPG Happy Hour on July 17th @ Austin East Ciders w/ShipperHQ & inVEND. RSVP here --> https://lu.ma/xewgy3nb Marc Nathan Alexa Kilroy Rabah Rahil Jo Baker Jennifer Lozano Becky Gross Alyssa Felsch Lyn Graft Dean Elazab Dan Taylor-Homfeld Quentin Montalto Brian Krotine Bobby Struzick Claylyn Tirrell John Heberling Scott Thompson Sam Goodman Julie Fabricant Dustin Cherry Adam Raftshol https://lnkd.in/eRHZeSCP

Leveraging advanced features can give you a competitive edge. Like utilizing the full spectrum of light for detailed imagery, FERMÀT’s array of new features provides you with advanced tools to enhance your marketing efforts. From no-code PDP editing to Forever Links, these features enable you to create highly customized and efficient marketing campaigns. For instance, with the ability to reroute URLs without impacting ad performance, you can experiment with different landing pages and offers to find the most effective combinations. This advanced functionality allows you to stay ahead of the competition by continuously optimizing your marketing strategy. Utilizing advanced marketing tools can provide a significant competitive advantage.

🚨 BIG announcement... new product additions just dropped at FERMÀT. Here's why I'm so excited about the new Forever Links iteration that we recently rolled out: In case you missed our original release, Forever Links allow you to change the destination of a paid ad in the backend of FERMÀT without creating a whole new campaign. So why is this new iteration even better? 1) With Forever Links, brands can now seamlessly switch experiences away from FERMAT and back to their brand site—no strings attached. If a customer decides to pause FERMÀT for any reason, they can still run their Forever Links continuously. We want customers to feel comfortable and confident with us. We understand that financial situations can be unpredictable, and shopping experiences shouldn't be sacrificed as a result. 2) Understanding lift differences can be challenging as an experimentation platform—but Forever Links makes it easy for brands to scale ads and measure lift. We can configure long-running holdouts where a percentage of traffic is directed to your PDP, while the rest goes to FERMÀT, guaranteeing accurate data without confounding results. With Forever Links, you can keep your scaled ad running as long as you wish without worrying about other experiments interfering. Come give Forever Links a try—our customers are glad they did. 

"stealing ≠ being inspired, stealing = plagiarism." the last Whiteboard Wednesday for June 👇

Detailed customer insights are crucial for refining your marketing strategy. Just as a prism reveals the spectrum of light, FERMÀT’s funnel visualization provides a clear and detailed view of your customer journey. This tool allows you to track customer progression from initial click through to conversion, pinpointing exactly where drop-offs occur. By analyzing these insights, you can identify and address specific pain points within your funnel. For instance, if you notice a significant drop-off at the checkout stage, you might optimize the checkout process to be more user-friendly. Understanding these nuances helps in refining your strategy to improve conversion rates at every step. Having an in-depth understanding of customer behavior leads to more effective marketing strategies and better overall performance.

How do you inspire already exceptional people? Short answer: surround them with exceptional people. If you’re trying to hire top-tier personnel, this needs to be at the heart of your hiring talent acquisition strategy. Yes—of course there are other non-negotiables. And there is a second lever that’s equally as impactful that I believe you can pull to optimize your hiring as your organization grows. Comp is important. Benefits are important. Mission is important. Pay your people what they’re worth and give them opportunities to earn more. But thinking comp is the main button you can push is, politely—sloppy and lazy thinking. There’s no need to overcomplicate it. In the same way that the best athletes want to sign contracts with teams that have, well, the best athletes, the same is true for companies. Those athletes can earn a ton of money wherever they play, and so can elite engineers/marketers/salespeople. Top players are interested in earning money, but their interests are more complex and sophisticated than just cash. Companies with the best people do the most interesting things and are the most successful. And that’s what drives truly elite professionals: intellectual curiosity, expansion, and winning. So…How? How do you foster hyper-competence inertia? It's impossible to overstate the importance of your first hires early on (I go more in-depth on this in the video below). Getting those wrong at best could cost you months or even years of progress. At worst, they sink the business. It starts with your co-founder. Pretty intuitive. Start a company with someone you admire. Shreyas Kumar is a great example. Apply those same standards to your first 25 hires and go from there. Each fantastic person you hire makes it easier to hire the next. As your org grows, reward ownership surfaces. Allow your best people to grow their portfolio of problem-solving, and let them own it. Show them that you trust their problem-solving to grow the business. They will naturally try to cover ground that they see as “uncovered” by less competent personnel. Let them (within reason). PS: I do these Whiteboard Wednesday recordings weekly. Let me know if there's any other topics you want to see me covering.

Tailored customer experiences are key to successful marketing. Similar to tailoring light for maximum impact, FERMÀT allows you to create funnels that are as customized as your ads. Our approach enables you to experiment and optimize the post-click experience. By adjusting various elements of your funnel—landing pages, offers, and visual design—you can test what resonates best with your audience. A/B tests on different landing page layouts, for instance, can reveal which one leads to higher conversions. This level of customization ensures that your marketing efforts are not just widespread but also deeply effective, leading to better customer engagement and higher conversion rates.