Brij

Brij

Software Development

New York, New York 2,489 followers

Bridging the offline & the online

About us

Brij is a software platform to connect the online & offline. We help brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.

Website
https://www.brij.it/
Industry
Software Development
Company size
11-50 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2020
Specialties
Software, Brands, Marketing, Retail, Omnichannel, and Amazon

Locations

Employees at Brij

Updates

  • View organization page for Brij, graphic

    2,489 followers

    We are so much more than a QR code company!

    View profile for Kait Stephens, graphic

    Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

    Brij is NOT just a QR code company. I literally cringe when people call it that. I GET IT…QR codes are a clear distribution mechanism of our mobile-first landing pages. But we’re so much more than that. Think of Brij as an omnichannel data & marketing platform. We bridge the offline and online, empowering brands to connect with customers across all channels. Our platform offers a unified omnichannel experience that goes beyond simple distribution methods. While QR codes are ONE way to share our content, Brij provides so much more. We enable brands to create engaging, no-code experiences in minutes. Our platform also includes rebate landing pages for seamless SMS rebates and tools to create short links or route to existing landing pages. Brij isn’t just about creating these dynamic consumer experiences, either. We also collect and visualize customer data effortlessly. Whether through scans, clicks, or emails, all actions are aggregated and displayed in our user-friendly dashboards. This data can be seamlessly integrated into your existing tech stack, with robust integrations for Shopify, Klaviyo, and more. You can track various customer attributes, from purchase locations to demographics, and pass this data to your partners. Think of Brij as your omnichannel bridge, delivering powerful customer connections everywhere you sell. How are you leveraging omnichannel strategies to connect with your customers? #Omnichannel #CustomerExperience #QRcodes

  • View organization page for Brij, graphic

    2,489 followers

    Check out the latest Consumer Trends 2024 Mid-Year Report for insights on media consumption, the beauty industry, and more! The New Consumer Coefficient Capital

    View profile for Kait Stephens, graphic

    Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

    Force rank what is having the biggest impact on the consumer landscape: Gen Z beauty, Ozempic & YouTube The latest Consumer Trends 2024 Mid-Year Report by The New Consumer and Coefficient Capital is here, and it's a game-changer for digital marketers and brands. Here are my takeaways from the report: 1️⃣ Gen Z is reshaping media consumption, with YouTube reigning supreme. 77% of Gen Z YouTube users know MrBeast. Younger audiences are more excited to see YouTube creators than Hollywood stars. This is your cue to harness the power of YouTube to connect authentically. Brands doing this well: Feastables, W, MATADOR ENERGY, Be Happy Snacks 2️⃣ The beauty industry is seeing a surge in younger brands, especially those launched since 2014. Gen Z consumers often use multiple brands in their beauty routines and are more likely to try new beauty products compared to older generations. See brands like Bubble, Topicals, florence by mills, Experiment, OUAI 3️⃣ Healthcare is evolving with the rise of GLP-1 drugs like Ozempic. An estimated 8+ million Americans are using GLP-1 drugs to manage diabetes or lose weight - how will this affect food and consumer businesses? GLP-1 users are consuming less but trading up on what they want to eat – and are interested in tailored consumer brands for their needs. 4️⃣ The economy remains resilient despite uncertainties. Rising prices are a concern, but this also means consumers are more discerning about where they spend. Americans say rising prices are the most important problem in the US – “The meaning of the word ‘inflation’ has changed. It used to mean rising prices; now it means high prices” - Felix Salmon at Axios 5️⃣ Travel is back with a bang. Air travel has reached new highs, surpassing pre-COVID levels, indicating the end of travel hesitation. We were not surprised to see a luggage launch by Dagne Dover given this trend. How are you planning to adapt your strategies to these evolving consumer trends? What brands are the most innovative in the space? #ConsumerTrends2024 #DigitalMarketing #Omnichannel Natalie Anna Borowski Julia Sun Arpon Ray Anna Whiteman Caroline Lippman Chloe Kantor Jimson Mullakary, CPA Andrew Goletka Franklin Isacson Toluna Daash Intelligence Grace Clarke Earnest Analytics

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  • View organization page for Brij, graphic

    2,489 followers

    The latest episode of our podcast The Omnichannel Marketer features Sydney Hamroff, the Strategy and Insights Manager at Tony's Chocolonely. Sydney shared an insider's view on the strategic shifts and data-driven decisions that propelled their explosive growth in retail distribution. Here’s a sneak peek into what was covered: 🌱 Starting in the natural channel: Why Tony's initially targeted natural markets and how this decision set them up for broader retail success. 📈 Metrics that matter: From growth velocity to incrementality, Sydney dives into the key performance indicators that matter to buyers and how Tony's leverages this data to secure shelf space. 🛒 Retail relationships: The evolution of Tony's pitch from mission-focused storytelling to data-heavy presentations that align with retailer goals. Sydney’s insights are a goldmine for anyone looking to understand the intricacies of retail distribution and how to effectively communicate value to buyers. Whether you're a startup eyeing retail expansion or an established brand looking to innovate your distribution strategy, this episode is packed with actionable insights. 🎧 Listen now and see how your brand can also make a leap in retail presence! Full episode in the comments below. #RetailStrategy #BrandGrowth #Podcast  #Omnichannelmarketer

  • View organization page for Brij, graphic

    2,489 followers

    RSVP in the comments!

    View profile for Kait Stephens, graphic

    Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

    What's better than an Erewhon smoothie? 😝 A FREE Erewhon smoothie 🥤 x brand meetup in LA 🤝 Are you an LA-based brand founders or operators!? Join Larla H. from Brij & Sarah Grosz from goodCPG. This Saturday morning @ the Venice Erewhon We're so excited to invite you to talk shop, cool down with smoothies, & make new friends! RSVP in the comments 👇 #CPG #DTC #Erewhon

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  • View organization page for Brij, graphic

    2,489 followers

    We partnered with Gozney, a leader in restaurant-grade ovens, to ensure every customer, whether direct or retail, had a seamless experience. 🔍 The Challenge: Gozney needed to simplify warranty registrations and enhance the user journey from the first cook. ✨ Our Solution: Brij’s platform streamlined the process. Customers can easily access warranty registration, product manuals, maintenance videos, and recipes—all in one place. 📈 The Results: We helped Gozney create a user-friendly hub, empowering their customers to fully enjoy their ovens from day one and simplifying warranty claims. Check out the case study in the comments below! #CustomerExperience #CaseStudy #HomeCooking

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  • View organization page for Brij, graphic

    2,489 followers

    We understand that expanding your brand globally is no small feat. Navigating diverse language preferences and adhering to international compliance can be overwhelming. That's why we developed Brij's International Routing Capabilities, designed to make your global expansion smoother and more manageable. Why us? 📍Seamless Localization: With a single QR code on your product, our platform detects customer location and directs them to a tailored, localized experience per country. 🌐Regulatory Compliance: Effortlessly comply with regional regulations like GDPR, ensuring your brand's transparency and data compliance. 🌏Tailored Experiences: Customize content for different markets with dynamic links or automatic translations, so each customer receives the right information in their native language. With Brij, you can scale your brand globally with confidence. Explore how Brij's International Routing can simplify your global expansion in our blog down in the comments! #GlobalExpansion #InternationalMarketing #MarketingTech #Localization #DigitalExperience

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  • View organization page for Brij, graphic

    2,489 followers

    🌟 We had the opportunity to sit down with Foujan Volk, VP of Brand & Marketing at Parachute Home, for an inspiring podcast episode! 🌟 Foujan shared the amazing journey of Parachute Home, from its humble beginnings in a home office/showroom in LA to 26 beautiful brand stores. As their first marketing hire, Foujan has been instrumental in building the brand from the ground up. In her discussion with Kait Stephens, she touched on: -The crucial role of brand in the era of iOS 14 privacy changes and rising CACs -The value of creating in-store experiences that feel like home -The impact of hosting over 200 experiential marketing events in a year -The double-edged sword of wholesale distribution Foujan’s insights on omnichannel marketing and the renewed focus on brand marketing are must-hear for anyone in the industry. 🌐 Tune in to hear the full story and discover Parachute Home’s strategies for sustainable growth and brand affinity. Link in comments! 🎙️ #Podcast #BrandMarketing #Omnichannel #GrowthStrategies 

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  • View organization page for Brij, graphic

    2,489 followers

    At Brij, we’re proud to support innovative brands like TUSHY: For People Who Poop in their mission to revolutionize personal hygiene and sustainability. Our platform enabled TUSHY to create engaging digital experiences, helping them connect with customers across unowned channels. Through these digital experiences, TUSHY can share setup guides and product education, making customer interactions more personalized and cohesive. We’re excited to see how they continue to drive brand engagement and customer support! 🌟 “It’s like a one-stop shop for all things TUSHY.” - Ren Fuller-Wasserman, Senior Director of Customer Experience, TUSHY 🌟 Check out the case study in the comments below! #CustomerExperience #QRcodes #CaseStudy #TUSHY

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  • View organization page for Brij, graphic

    2,489 followers

    In the digital era, QR codes are more than simple links. When combined with serialization, they unlock personalized customer experiences and powerful data insights. QR Code Serialization helps brands control product distribution, protect pricing, and prevent unauthorized sales. How Brij Transforms Your Brand: 📈 Add serialized QR codes to your products for better tracking and customer engagement. 🔑 Simplify the post-purchase journey with instant access to product info. 📊 Turn scan data into valuable customer and sales insights. 🔓 Protect against counterfeits and stay compliant with global standards. Check out our blog in the comments below! #CustomerEngagement #QRCodes #Serialization

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  • View organization page for Brij, graphic

    2,489 followers

    The rising costs of paid acquisition are a challenge we all face. That’s why Social Snowball ☃️ collaborated with us and 13 other e-commerce experts to develop a comprehensive playbook aimed at reducing your CAC by exploring diverse acquisition channels. Their new eBook, Beyond Paid Ads, is packed with practical strategies and insights on how brands can expand beyond traditional paid advertising methods. It’s time to take control of your CAC. 🔗 Get your free copy in the comments below! 📣And huge shoutout to the featured partners FERMÀT PostPilot KnoCommerce Sharma Brands Alia Triple Whale CreatorCommerce ZeroTo1 🚀 Kendall Dickieson Insense | TikTok & Meta Partner OneText upGrowth Commerce

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Funding

Brij 2 total rounds

Last Round

Seed

US$ 2.6M

See more info on crunchbase