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Co-Founder / CEO at FERMÀT - improve marketing outcomes w landing experiences unique to every campaign
Create Funnels the Same Way You Create Ads. Convert more paid traffic by experimenting & owning your post-click experience. GET STARTED: Book a call with our team here: https://fermatcommerce.co/3VYWycn HAVE QUESTIONS? Drop us a message here: hello@fermatcommerce.com
External link for FERMÀT
Our platform is meticulously designed to curate custom-built complete stores tailored to your brand's content. By offering a unique shopping experience for each customer journey, FERMÀT maximizes conversion rates and amplifies the marketing efficiency of your products. We work with our brand partners to create distinctive stores for every piece of content, taking your marketing game to the next level. With seamless integration to your Shopify account, FERMÀT enables you to have your curated store up and running in as little as 5 minutes. Experience the manifold benefits of personalized stores with FERMÀT, and watch your customer base flourish.
San Francisco, CA, US
FERMÀT reposted this
Co-Founder / CEO at FERMÀT - improve marketing outcomes w landing experiences unique to every campaign
FERMÀT reposted this
Co-Founder / CEO at FERMÀT - improve marketing outcomes w landing experiences unique to every campaign
Everyone reading this is the best at something. Mathematically you’re 1 in 10 billion. You deserve to know what that is. Having a clear view of what you’re best in the world at, dictates how you should be deploying your energy, both professionally and personally. Here’s how it works: Take 3 disparate skills you possess. → Skill 1: What are you a 1/10,000 player in? → Skill 2 & 3: What are you a 1/1,000 player in? The equation: Skill 1 (1/10000) x Skill 2 (1/1000) x Skill 3 (1/1000) = 1/10B Disclaimer: I know there aren’t 10B people in the world. But for the sake of the math, it makes it easier. It’s important to think about skills that don’t have a ton of overlap or are overly generic. For example: Let’s say you studied film. You’re a 1 in a 1,000 film buff. You’re also an exceptional media buyer. 1 in 10,000. And you’re a strong copywriter. 1 in 1,000. These are unique skill sets for 1 person to offer, and having high competency across all 3 mathematically makes you a 1 in 10 billion human. How can you use that to progress your career? In this example, you should probably be the person who leads video ads for your org. You’re able to incorporate high elements of videography with great copy that others can’t. Push in that direction. I get into more examples in the video below. I would love to see what you come up with in the comments…Share what you’re amazing at. P.S. I’m doing a live Whiteboard Wednesday at 12:00 pm PT today on LinkedIn.
FERMÀT reposted this
VP of Growth at FERMÀT | Previously Shopify Plus (Editor in Chief) & VP of Marketing at Common Thread Collective + Recart
Want a FERMÀT funnel? MacCoy Merkley said he did for Portland Leather. So, here’s three different types we came up with ↓ 1️⃣ Hero Product & Collections 2️⃣ Shoppable (Native) Video 3️⃣ Advertorial: “Reasons Why” Plus, a bonus! Let’s break ‘em down … 1️⃣ Hero Product & Collections Lander majors on the ad’s product; color, style, and CTA are all featured above the fold Sticky “Add to Cart” remains visible throughout the page similar to a traditional PDP Three copy sections have been expanded by default: Description, Leather & Sizing Two custom collections allow shoppers to pick Medium vs. Mini + browse best sellers Countdown timer used to emphasize urgency during the summer sale from the ad 2️⃣ Shoppable (Native) Video Socially-native ad creative continues to play full screen within the shop Header, featured product, and banner all match the ad’s offer: 25% off summer sale Buy box presents minimalist description with color + style selector, then add to cart Two custom collections allow shoppers to pick Medium vs. Mini + browse best sellers Countdown timer used to emphasize urgency during the summer sale from the ad 3️⃣ Advertorial: “Reasons Why” As an experiment, this advertorial opens with the same video as the ad itself Headline + content reflects the creative — “5 Reasons Why I’m Obsessed With” Two buy boxes allow shoppers to select their color + style and add directly to cart UGC photos from social media as well as reviews appear throughout the landing page Countdown timer used to emphasize urgency during the summer sale from the ad 🤑 BONUS: Bundle Popup + Cart Add to cart triggers a custom upsell modal (popup) based on the hero product All three items in the bundle — pouch, tassel, and wallet — match the tote’s color Summer sale’s 25% off has been automatically applied to each item & the total The bundle also appears in the cart either when added via the popup … or as an upsell Additional recommendations (complimentary products) merchandise the cart ——— FERMÀT lets you create funnels the same way you create ads: - Landing pages - Embedded PDPs - Custom carts Want your own? Drop me a comment, DM me an ad, or smash the link in comments ↓
Whiteboard Wednesday is coming to you LIVE tomorrow 👇
Co-Founder / CEO at FERMÀT - improve marketing outcomes w landing experiences unique to every campaign
I'm doing something unusual, maybe a little risky this Wednesday, and I need your help... I post a video every week where I whiteboard through my biggest learnings as a founder. This week, instead of recording a video, I'm going live at 12:00 pm PT on Wednesday (7/24) where I'll cover in detail 5-7 topics of your choice. I'll also try to take a few topics live. Drop topic ideas and I'll pick the ones with the most engagement. See you there!
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Ecommerce performance marketers - are you RSVP'd for this?! 👀 I'm stoked to share that I'll be speaking at the DTCx Virtual Media Buyer's Summit on Thursday, July 25. In my session, I'll be sharing FERMÀT's tried-and-tested strategies for boosting CVR & AOV with personalized buyer journeys. We'll walk through actual top-performing funnels from brands like U Beauty, Dose, and mindbodygreen, so you can start implementing their winning tactics ASAP. The summit is stacked with industry experts like Olly Hudson, Justin Buckley, Kellet Atkinson & more - covering everything from efficiently scaling Youtube spend to mastering TikTok Shops for BFCM. RSVP here so you don't miss this heat! 🔥https://lnkd.in/ekS9XXzF
FERMÀT reposted this
Co-Founder / CEO at FERMÀT - improve marketing outcomes w landing experiences unique to every campaign
Struggling to close deals with big brands? I’ve uncovered a playbook that turns your existing customers into your best salespeople. This simple 3-step strategy has been crushing for us at FERMÀT, and it can work for you too—assuming your product rocks 👇 When trying to land larger brands, you need social proof to support your case and close those deals. Specifically, get your biggest prospects to talk to your biggest customers. Here’s the playbook: → Host an event. Something actually interesting/fun. → Invite 2 customers, and 8 prospects (or something along that ratio). → Get them talking to each other, and then just hang out and do nothing. Don’t force anything. Over the course of those conversations, which will largely be about more general business stuff, someone is going to eventually ask “Do you work with X?” One of your customers will answer “Yes” and go into what the outcomes of working with you have been. It’s that simple. You need to orchestrate situations where your top customers—names that other people will know—are surrounded by your top prospects. Just keep doing that, over and over and over again. That’s the single most effective playbook to engineer a referral. It’s been working for FERMÀT, and if you’ve got a great product it should work for you as well. I'm curious - when it comes to company-sponsored events—what's one event that really stood out to you, whether because of the relationships you built or the event itself?
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$10,000 is burning a hole in my pocket. It could be yours ... here's how to get PAID 👇 Today is the first day of Foreplay’s ‘Unverified Ad Awards’ contest. TLDR: Make an ad for your favorite brand to win a $10,000 cash prize. But that’s not all … If you’re a creator, designer, video editor, or agency, THIS IS FOR YOU! I want to see boundless creativity from you, our community. No guidelines, no restrictions, no entry fee - GO WILD! So here’s how it’s going to play out 👇 1) Pick your favorite Brand or Product. 2) Research and ideate using Foreplay.co 3) Create a video or image ad and submit it to the contest (multiple entries are allowed) 👑 Our community will be choosing finalists, and our panel of rockstar judges; Nick Shackelford Barry Hott Dara Denney Mirella Crespi Connor MacDonald Rabah Rahil Will choose who is taking home the cheddar live! 🧀 💰 6 Cash Prizes are up for grabs; 🏆 All Around Best Ad ($10,000) 🏆 Best UGC Ad ($1,000 from UGC Pro) 🏆 Best Hook ($1,000 from @konstantkreative) 🏆 Best Single Image ($1,000) 🏆 Best AI Ad ($1,000 from Arcads AI) 🏆 Best Behind the Scenes ($2,500) 📅 You have until August 15th 11:59pm EST to submit your ad 💬 Comment on this post, which brands contestants should create for! Register for the contest today and get those creative juices flowwwwing 👉 foreplay(dot)co/contest
FERMÀT reposted this
Co-Founder / CEO at FERMÀT - improve marketing outcomes w landing experiences unique to every campaign
Want to see a little bit of the magic of Fermat live with our customers? This is just the tip of the iceberg - our customers deploy consumer flows that are effectively impossible without technology like Fermat So excited to continue to share more as we build.
VP of Growth at FERMÀT | Previously Shopify Plus (Editor in Chief) & VP of Marketing at Common Thread Collective + Recart
5 CRO-smashing tactics + 5 examples on how to create funnels the same way you create ads ↓ 1️⃣ True Classic Hook ‘em with ego … then match your ad to your offer at every step. After a pride-petting introduction, True Classic layers its “bundle and save” offer throughout the ad. The 3-pack discount hits front and center on the lander. For 6 and 9 packs, the discounts stack. It’s the same in the cart (more bundles) — with an added incentive of free shipping past $99. After all, the worst thing you can do is make an offer in your ad and force the customer to track it down. 2️⃣ Dose Drive subscriptions … with long-term benefits + short-term savings. On the heels of an educational ad, Dose presents a long-form advertorial highlighting the long-term results of a healthier liver. Content that’s long on consideration leads to a subscription offer perfectly. Its embedded PDP showcases short-term savings … - Reinforcing a 25%-off badge - Preselecting subscription - Two benefit checklists Shoppers can even upgrade new items to subscriptions with a single click within the cart. 3️⃣ Jones Road Beauty Go native with content … and keep the momentum (congruency) going. Influencer, micro-influencer, and UGC creative still crush. Unfortunately, they often create a jarring disconnect between native social content versus what happens next. Instead, Jones Road Beauty blends in-platform UGC with the exact same video on its foundation lander. Within its PDP, multiple shades appear — each with its own product imagery and undertone descriptions. It also unites complimentary products in its copy, featured collections, and cart. 4️⃣ Caddis Eyewear Merchandise complex combinations … in one “product” for customers. Within Shopify, Caddis’ colors and magnification levels are their own products and SKUs. Custom PDPs with multiple variants in a single view allow the color + magnifications to be selected then added to cart with one button. Necessary complexity on the backend. Brought into sharp, simple focus on the front. 5️⃣ Jack Archer Increase AOV … through variant-specific gift with purchase (GWP). Cheeky creative and 40% off kickstart Jack Archer’s funnel. When someone snags a pair of Jetsetter Pants, they’re immediately shown an upsell offer. Get a free Anytime Tee when you buy any two bottoms. Customers can easily add another pair from the prompt. When they go to cart, they’re shown the option to select the exact variant that’s right for them. The gift is added to their order at 100% off + a tag that marks it as a free gift. ——— ↓ Create funnels Landing pages Embedded PDPs Custom carts ↓ The same way Speed Targeting Experimentation ↓ You create ads Creatives Offers Audiences That’s FERMÀT. Of course, it’s one thing to show you a sampling of other brand’s funnels. Want your own? Drop a comment or smash this link … and we’ll make you a custom funnel ↓ https://lnkd.in/gciaNCSV Can’t wait to show it to you!
Need to lower your CAC? I have a gift for you. 🎁 Super stoked to share that the Beyond Paid Ads playbook is LIVE! This beauty is an eighty-six page, free (!!!) PDF that is absolutely loaded with golden nuggets from expert DTC marketers at FERMÀT, Social Snowball ☃️, KnoCommerce, Sharma Brands, and more. It's hard to do it justice in a brief social post...but this beast of a downloadable has 15 chapters of tactical strategies for: - leveraging influencers as affiliates - using paid ads for email/SMS list lead-gen - acquiring new customers with TikTok shop - optimizing organic social media for customer acquisition - & so much more. 10/10 would recommend reading ASAP.🔥 Get it here: https://lnkd.in/eEgAMiRN
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Paid acquisition costs are increasing … So we’ve partnered with 14 ecommerce experts to create the ultimate playbook to help you lower your CAC by diversifying your acquisition channels. Learn how brands are going beyond traditional paid advertising in our new eBook, Beyond Paid Ads. Ready to take control of your CAC? 🔗 Grab your free copy: https://lnkd.in/eT2wgXGf And huge shoutout to our partners FERMÀT PostPilot KnoCommerce Sharma Brands Alia Triple Whale Brij CreatorCommerce ZeroTo1 🚀 Kendall Dickieson Insense | TikTok & Meta Partner OneText upGrowth Commerce