PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

Thanks to Absolute Web for hosting this one. We'll be joining Klaviyo, Elevar, Orita, and Absolute Web this Thursday, August 1. We will be there to talk about email + mail specifically: - Reengaging lapsed subscribers - Retargeting unconverted subscribers - Cost effective acquisition of new subscribers Email + Direct Mail = Better Results.   1 + 1 = 3.   That's math.    Sign up below. 👇 https://lu.ma/q71q4pan

How do you take a CPG brand from zero to a nine-figure exit? Craig Elbert, co-founder of supplements brand Care/of and former CMO of Bonobos, shared his secrets to a successful sale in the Nerd Marketing podcast. Listen in now for tips on growing a DTC brand quickly—and dodging a plateau. 🥊 🔗 listen to the full episode 👇 https://lnkd.in/enfkS4gC

How did HexClad Cookware generate $3.2m @ a 12x ROAS with direct mail? “Our strategy for direct mail is constantly evolving.” - Andrew Windle, Dir of Retention HexClad 1️⃣ How Hexclad started Hexclad first tested direct mail with Holiday offers in 2022. They sent promo-focused mailers to previous customers with incredible success: $1.7m in sales. “Direct mail does great in ways that traditional retention channels can't.” 2️⃣ 𝐇𝐨𝐰 Hexclad 𝐬𝐜𝐚𝐥𝐞𝐝 The team focused on: 1. Automating high performing campaigns 2. Segmenting to target their highest value audiences. 3. Running new tests to active different audiences. 💡They leverage all their Klaviyo data to run smart segments in PostPilot. 3️⃣ 𝐇𝐨𝐰 Hexclad 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 The team automated retention for more key lifecycle moments across the Funnel: 1️. Customer Winbacks - Bring back customers who hadn’t purchased in >100 days 2. VIP Reactivation - Bring Back VIPs who spent the most 3️. Unengaged Email subs - Targeted unengaged email subs who never purchased 4️⃣ 𝐖𝐡𝐚𝐭 Hexclad 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 1. DM Can be automated like Email and SMS. Direct Mail lifecycle marketing operates the exact same as Email/SMS: strong segmentation + the right offers = better performance 2. Physical marketing (like Direct Mail) has a special feel. Customers treat direct mail as a gift: great imagery + a personalized offer on a tangible piece of marketing feels like a special occasion 3. Direct Mail can operate like a digital channel. Native Shopify + Klaviyo integrations. Real-time reporting. Data-enriched targeting. Direct Mail can operate like every other digital channel marketers use. Also, Direct Mail should be an always-on channel. Set it and forget it flows + specifically targeted campaigns at the right moment = automated revenue. 5️⃣ 𝐖𝐡𝐚𝐭 Hexclad 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐬 1. Test Offers and Segments Find the right Segment + offer combo that drives the most profits for your brand. 2. Translate your best performing creative. What creatives are performing the best in your Ads and Emails? Test them in Direct Mail as well. 3. Focus on the Key buying Moments You aren’t writing letters to a pen pal. Focus on the high-value lifecycle moments for your brand and test up the funnel from there.

Did you know Amazon credits over 35% of its YoY revenue growth to increases in Average Order Value (AOV)? Imagine achieving a 35% bump in your revenue from the traffic and customers you already have. THAT's the power of focusing on AOV. 🚀 But many eComm brands see AOV as an output, not an input. But the best brands? They obsess over it, knowing that increasing AOV is an incredible way to grow profitably. 💸 5 ways to increase it: - Offer high-margin upsells in-cart. - Post-purchase discounted upsells - Use direct mail for high-AOV customers and upsells. - Sell bulk products. - Use service upsells (e.g., consulting, in-home installation) PS - You can view your AOV for **free** in the PostPilot App (Reports > Shopify Store Transactional Data). Just add our app, connect to Shopify, and it will auto-populate.

DTC Operators and Marketers - What’s the biggest challenge you’re facing right now? I wanna know. I’m working on creating more content through Nerd Marketing based on the questions you’re asking and the problems you’re facing. Drop your biggest problems below or message me directly.

Our design team never fails to slay. 🔥💌

"Starting an ecommerce brand isn't scary, but creating an omnichannel brand is essential. Open a retail store, offer wholesale, leverage e-commerce, and diversify your revenue streams. Relying solely on Facebook ads can lead to burnout." Griffin Thall, Co-founder of Pura Vida Bracelets, joined the Nerd Marketing Podcast shortly after their sale to Vera Bradley. Hear Griffin and Paul’s origin story, their journey to a $100M valuation, and insights on launching a DTC brand today. 🚀

If you’re looking to drive more revenue, it’s tempting to floor it on acquisition. But that’s difficult and expensive. Improving retention needs to come first. For most brands, 1x buyers make up the bulk of your list: 80% buy once and never again. By engineering a second purchase, you can significantly boost retention and turn one-time buyers into loyal customers. Instead of overspending on acquisition, focus on retention strategies to keep your customers coming back and increase their lifetime value. 🚀 The best part? We can automate a campaign around it for you in a day. Try us. 💌

Our shared mailers get you into homes for $0.10/send (yes, even BFCM) and have been driving incredible >cold prospecting< results for brands. Brands are seeing a ~2x ROI on average. On cold prospecting. One brand even saw a 12x ROI. I'm proud of how well they've turned out (I've also been taking them to events - if you see me at one, I probably have one on me). And the results are incredible. We've already seen that the mailers don't create competition among brands (though we strive to ensure there's no competition in these), they just increase the likelihood that people buy more than one product from the same mailer. TLDR: Shared mailers lift all brands. Share the cost, not the wealth. DM me if you want to get into one of our next editions, or if you want a spot for the holiday.