FCB Global

Guess who’s back again? The Drama Llama🦙. The Dramamine spokes-character returns in FCB Chicago’s new work to launch the Advanced Herbals TM Nausea + Stress Support lozenge, dietary supplement. In the series of spots, the whimsical Drama Llama is navigating everyday stresses in humorous scenarios, from elevator rides to backstage panics. But with the help of Advanced Herbal, a new line of non-medicated products, all the morning sickness and stress is gone. Stress support this way: https://lnkd.in/e48f5UcK

Being with others and having a drink is a classic cocktail, but as our social habits are changing, LBBonline - Little Black Book's Laura Swinton asks how alcoholic drink brands are responding... Alexander Beerden, Group Strategy Director at FCB New York, weighed in on the debate to discuss how important in-person socializing is for the beverage industry, and the opportunities that await: “In the category and world at large things are ever-evolving – technologies, behaviours, preferences. For all the changes we have and continue to experience, it’s also really important to remember the value in what doesn’t change. Timeless human emotions and motivations are always the best levers for brands to pull.” Grab a drink and settle in for more insights: https://lnkd.in/d_tuHUtg

KFC + FCB = KFCB 🍗 As KFC India gears up for its next phase of growth, the brand has appointed FCB India as its creative agency of record to lead KFC’s 360-degree creative communication. FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next-gen KFC consumers. Speaking about the appointment, Dheeraj Sinha, CEO of FCB Group India & South Asia said: "We're so excited about this partnership because it shows the tremendous faith that team KFC has put in our thinking, creativity, and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. And, it’s a great milestone for the story that we're building for FCB. Together, we look forward to creating magic.” Storyboard18 has the scoop: https://lnkd.in/dt9VB_rJ

If you're heading to the Chilean Marketing Congress this week, don't miss our Global CCO, Andrés Ordóñez, discussing how courageous teams can use creativity to help clients solve their biggest business problems. During this period of social, economic, political, and technological change, marketing can help guide strategic decisions and help brands adopt timely business models that work. The event, presented by ICARE Chile, will explore the economic power of creativity and how marketing can help companies on their path to growth. Catch AO at 12:30pm on Thursday July 18: https://lnkd.in/gvKrVqVm #Creativity #ICARE #CorazónValiente #Advertising #Storytelling #CreativeIdeas

Campaign Canada has released their first-ever “30 Under 30” and we’re pleased to see that Hussein Rumaithi, Associate Creative Director at FCB Canada, has made the list as one of 30 bright lights who will help shape Canadian advertising for the better. Speaking about the future of the industry, Hussein said: “One of the things that excites me most about advertising is really where we can all take it. As new technology continues to evolve, so does the potential to push advertising beyond where it’s ever gone before. It’s opened up a whole new host of potential innovation and we’re seeing that every year, and to me that’s really exciting.” Congrats, Hussein! https://lnkd.in/guC57Q6F #CampaignCanada #30Under30

"A great England team is a lot like a great poo. You should never hold back, what your stomach is telling you to set free. Sometimes in life you’ve got to throw caution to the wind. And when it’s 'Squeaky Bum Time,' you should flush all inhibitions.” FCB London ran a full-page ad in the Sports section of The Times on Sunday as England went into their UEFA European Football Championship Final match with Spain. Football may not have "come home," but FCB London and Andrex will continue to encourage the nation to challenge its toileting taboos. LBBonline - Little Black Book has more: https://lnkd.in/e5RMSnWV #GetComfortable

“True inclusion goes well beyond the diversity of actors on screen.” In his latest article for Campaign US, Marc Wilson, PhD, EVP, executive director of strategic inclusion at FCB Chicago, reminds us that we must go further than depiction to recognize the power of both relevance and resonance – and how they work together to capture the true value of diversity. “Inclusion is not simply seeing yourself mirrored back to you in an ad. It’s about the premise, values, and insights guiding the work that resonate on a much deeper level.” Go beyond the "checked box": https://lnkd.in/eUqTNJK8 #FCB #FCBChicago #Storytelling #Diversity #Advertising

Campaign US has revealed their 2024 “40 Over 40” honorees and we’re delighted to see our Global CEO, Tyler Turnbull, has made the list.  Celebrating senior talent across sectors, industries and areas of expertise, the list shines a light on those who are pushing the industry forward and setting an example for all of those young, rising stars. Congrats, Tyler! See all the honorees here: https://lnkd.in/editYKx4

Intuit QuickBooks and FCB London have launched their fun new idents featuring humorous exchanges between animated cricket stumps. Directed to accounting pros and small business owners, many of whom are England cricket fans, these idents bring QuickBooks' playful vibe to life with 12 unique spots that offer amusing remarks, puns, and, of course, business humor! Catch them during England’s Test and T20 matches on Sky Sports all summer. Read more on Creative Salon Worldwide: https://lnkd.in/gcHQ5WC6 #Quickbooks #Advertising #England #Test #Cricket #CreativeAdvertising 

FCB Global CCO, Andrés Ordóñez is joining the PR Jury at The Drum Awards 2024. As the deadline approaches, Andrés shares his top tips on what makes an effective entry:   “A great PR campaign digs deep into what makes the audience tick, fitting perfectly into the current vibes in society or culture. Show us how you’ve been timely and connected to a timeless platform, sparked conversations, and driven real change.”    #TheDrumAwards The Drum