FCB Global’s Post

Have you ever wondered how a PR company starts out? Or why we’re called Peppermint Soda? Well, meet our Managing Director Jean-Philippe Glaskie as he shares our journey in the video below, talking about where it all began, the reason behind the name, and some of our amazing awards wins. 📹 #pr #positivepr #peppermintsoda

Exciting news! Have been asked judge the prestigious PRWeek awards this year. Truly honoured to have been approached for this and to be considered amongst some of the people I admire most in the industry. There have been some amazing campaigns this year and I can't wait to learn more about the work and thinking behind the scenes in making these happen. As a judge - I'll be looking for the things as we all as communications professionals deal with (comment below if you can relate!) - How you keep coverage momentum during quiet times  - How you max your budget (no matter how big or small it is)  - How you link your measurement to ROI  - How you created impact and overcame challenges #PRweekawards 

CEO Matt Neale spoke to PRmoment following Golin and #client Specsavers’ historic Grand Prix win at Cannes. PR agencies used to show up at the festival because top clients were present, but now agencies are winning the top achievements. Is this awards season an indicator of a shift in the industry’s recognition of creative talent? Dive deeper into the conversation of the evolving landscape of PR with PRmoment:

Whether it's Taylor Swift and Travis Kelce or Timothée Chalamet and Kylie Jenner, rumours about celebrity relationships being 'publicity stunts' are constantly circling the internet. But not every PR partnership takes the form of an unconvincing romance. Some of the most successful PR partnerships are hidden in plain sight and seem completely natural. For example, did you know that TikTok personality Chris Olsen and international popstar Meghan Trainor's relationship started from a contract? ✍️ So, what exactly is a PR relationship and can it really be effective in building a celebrity's brand? 👉 #meghantrainor #chrisolsen #PRrelationship #PR #publicrelations #marketing

PRWeek rounds up recent Q4 and full-year results from big listed holding companies and looks at how their PR businesses performed. We also look at how Edelman fared in 2023 #pr #comms

My latest blog - Hispanic comms has come a long way since the days of translating general market campaigns into Spanish, and Bad Bunny is the epitome of this cultural shift Armando Azarloza Manny Ruiz Jano Cabrera Kimberley M McArthur Mike Fernandez Ines Rodriguez Gutzmer Alfredo Richard Sabrina Sanchez Diana Bradley The Axis Agency Nuestro Stories General Mills Macias Creative Enbridge Aflac NBCUniversal Telemundo Enterprises Campaign US PRWeekUS #PR #communications #marketing #advertising #branding #hispanicmarketing

Regional Realms, National Dreams: The Dynamic Duo of PR Consultancies Fueling Brand Growth https://bit.ly/RTViews982 A brand's story is multifaceted, and to tell it authentically, one needs regional virtuosos who understand the local nuances, notes Atul Malikram. #RTViews.

Have you ever though of the important challenge of mistrust that the PR industry is facing? We need improved tactics to maintain healthy reputations for the brands we represent! Here’s a plan on how to work on this: https://lnkd.in/d5SxMmxB #womeninpr #publicrelations #pragency

I have always had an interest in the conversations AFTER the Superbowl, specifically the talk about the commercials. No matter what stage in my education or career the impact of the BIG GAME advertising has been discussed. I evaluated the ads as an assignment in my high school business marketing class, interviewed local businesses on the trickle down impact from the ads as a newspaper reporter and experienced the jump in registrations when an ad for flag football drew national attention. How do these ads affect you, your business? Even if you are not the one creating or placing the multi-million dollar ad, you can reap the rewards. The ads cause a shift in the marketing realm, bring attention to undiscovered areas. How can you benefit?

Winning quality earned media coverage can feel like a game of chance, but really it's about devising a #PR strategy built on meaningful media relations and newsworthy narratives. When you re-center your strategy on thoughtful outcomes, the steps to increased #BrandAwareness become clear. See how we tackle PR problems: https://bit.ly/4a7OryG