Dheeraj Sinha

Dheeraj Sinha

Mumbai, Maharashtra, India
20K followers 500+ connections

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About

Dheeraj leads the FCB Group in India comprising of its four brands - FCB Ulka, FCB…

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Experience & Education

  • FCB Group India

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Publications

  • India Reloaded - Inside India's Resurgent Consumer Market

    Palgrave/ Westland

    Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling…

    Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

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  • Consumer India - Inside the Indian Mind & Wallet

    John Wiley & Sons

    An insight book into new India - at the cusp of consumption and culture.

    See publication

Projects

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