For any brand or agency working on voter-related ad campaigns, testing now is critical for well-performing campaigns come September. Sponsored by Digilant.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs. YouTube’s growing viewership on connected TV screens is likely a major factor at play, but it’s not the only reason creators like Charlotte Dobre and MissDarcei are lengthening their videos. And even short-form video creators such as Alan Chikin Chow, Sheena Melwani and V Spehar are stretching beyond the sub-60-second mark, as covered in the video below.
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Prime Day, Amazon’s biggest sales event of the year, kicked off Tuesday as deal-hungry shoppers flocked to deals on low-cost goods rather than splurges on big-ticket items. Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households. Nearly two-thirds of Prime Day items have sold for under $20, while 4% are more than $100, as of 4 p.m. EDT. Over half of shoppers surveyed by Numerator said they purchased something they’d been waiting to buy until it went on sale.
Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
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Independent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings. Adding Evans Hunt’s more than 100 staff brings Mod Op’s total global headcount to 425, according to the company. Founded in 2008, Evans Hunt brings its specialities in web development, particularly in user interface and design in the travel, energy and telecom sectors, to the Mod Op network as the agency expands in North America. Miami-based Mod Op acquired another Toronto marketing agency, Context Creative, about two years ago.
Mod Op makes its largest agency acquisition as it expands AI, creative services
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The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in 2023, but the programmatic market was a bit more of a mixed bag. Of the four publishers who spoke with Digiday for this story, half said that the open market is soft or slow, particularly compared to their private marketplaces and programmatic direct business. Meanwhile, the other half said that revenue from the open programmatic market is growing.
Media Briefing: Publishers say private programmatic revenue is up - but open is a mixed bag
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Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for #Threads. The reception has been tepid, to say the least. Sure there’s interest in the platform, just as there is for any new app in the market — advertisers are always looking to either fill the role of first-adopters, or find new places to reach their target audiences. But that interest is tempered by the fact that advertisers still don’t really know why they should be on the app in the first place. In this piece by Krystal Scanlon, we speak to Colleen F. of Basis Technologies, Kevin Goodwin of New Engen, Inc., Eb Adeyeri of Jellyfish, Carly Carson of PMG, and Haley Feazell of MindgruveMacarta.
Advertisers don't seem too tempted by Meta putting ads on Threads
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As #influencer spending continues to rise, #advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes are beginning to look a lot more like influencer-advertiser relationships. Deals are getting shorter in duration, are constructed with Instagram or TikTok in mind — and, increasingly, are being struck without the involvement of the teams, clubs and tours that traditionally acted as gatekeepers between players and advertisers. “We are seeing athletes operate a lot more like creators,” said Sophie Berman, head of talent and influencer at Havas Play UK . In this piece by Sam Bradley, we speak to Tom Stone of re:act, Allan McGoldrick, Josh Noble of We Are Social, Clifford Bloxham, Malph Minns of Strive Sponsorship, and Amelia Hobson of SEEN Connects.
How partnerships between athletes and brands are beginning to resemble influencer deals
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The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, who led #GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015. In this piece by Michael Burgi and Ronan Shields, we speak to Brian Wieser, CFA, and Jay Pattisall of Forrester.
Brian Lesser returns to GroupM with an expected focus on advancing tech
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The 2024 Digiday Awards Europe are now open for entries, with ten new categories including Campaign of the Year, Best Use of Retail Media, Marketing Executive of the Year and more. Enter by September 6 for the best rate.
Digiday Awards Europe
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Data-driven over broad-spectrum approaches enable advertisers to convert undecided voters amid high ad costs and limited inventory. Sponsored by Seedtag.
How AI and contextual targeting help gain voter attention for the 2024 election
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