Generative AI is already changing how many marketers work, leading to a fast-growing divide between organizations that empower employees to use these tools and those that don’t. According to a new Contentful survey of 820 professionals across numerous industries about generative AI usage and perception, more than three-quarters of respondents have company-paid access to generative AI tools at work. While enthusiasm for generative AI is high, most respondents desire more guidance on responsible usage. Join this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI. Sponsored by Contentful.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Walmart’s Roblox e-commerce experience launched earlier this year, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps. Users entering the experience will be greeted with a new storefront showcasing virtual twins of select physical items sold at real-life Walmart stores.
Walmart and Roblox are teaming up to make virtual e-commerce a reality
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Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them. Along the way, Eden Collective’s founder and CEO Alison Monk, a veteran of digital, performance and traditional agencies, put together a lean team led by COO Chris Novak, and landed a handful of clients that are still with the agency today — The Farmer’s Dog and Jackpocket among them. Enjoying 20-25% revenue growth on average since its 2019 founding hasn’t hurt.
This performance specialist shop finds new value as an agency for agencies
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In a streak of unprecedented years, 2024 is still panning out to be a pretty eventful one. Consider that this year has already seen the launches of a major ad-supported streamer and a seismic #generativeAI tool as well as the will-they-or-won’t-they rollercoasters of Paramount and TikTok finding new parent companies. And that’s not to mention the repercussions from 2023’s, ahem, unprecedented work stoppage. At the halfway point of 2024, here are five stories that sum up the year so far. Story by Tim Peterson
How the future of TV has shaken out so far in 2024
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Agency group Common Interest aims to fill a gap in marketing where cultural authenticity trumps appropriation. If that sounds surprising in an industry that touts cultural reflection, remember that hits like the marketing for the Barbie movie are rare exceptions. Indeed, marketing often flirts with culture but rarely delivers. In this piece by Seb Joseph, we speak to Anthony Freedman, and Leila Fataar of Platform13.
Agency group Common Interest is on an acquisition drive
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According to sources, media buyers can still buy Yahoo video inventory using The Trade Desk following a weeks-long dispute, including marketplace suspensions. While exact details remain unclear, a gap has seemingly been narrowed over how video advertising inventory is represented, even after an earlier July 1 deadline. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory. #thetradedesk #yahoo In this piece by Ronan Shields, we speak to Erez Levin.
The Trade Desk holds fire on full Yahoo suspension
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Join us for a unique opportunity as Digiday connects media execs outside of the conference room and onto the course with the Digiday Publisher Golf Outing, taking place July 11 just outside of NYC. Learn more here: https://buff.ly/4ek6RyE
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Over the past year, brands heavily focused on performance marketing, including direct-to-consumer companies, have started to retool their marketing strategies to be less reliant on Google and Meta, and explore more brand building ploys such as live events, video ads and earned media. Between creeping CPMs, fragmentation in the digital ad marketplace and Google’s crumbling third-party cookie muddying tracking and targeting capabilities, performance marketers have had a rough go. Many are now looking for ways to boost brand awareness and foster communities. #performancemarketing
Why performance marketers are shifting their priorities to build the brand
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As digital ad sales and operations teams look to stay agile and competitive in a rapidly evolving media landscape, they are streamlining ad operations by breaking down silos and enhancing collaboration across departments. However, media organizations need help pursuing seamless interoperability. Sponsored by WideOrbit.
How digital ad-ops teams are breaking down ad-sales silos
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#Publishers are finding the digital landscape to be a complicated one lately, what with the blurring of Google’s phase-out of the third-party cookie and the proliferation of made-for-advertising sites, among other issues. So, believe it or not, many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from #digitalchannels than they have in years past. That’s according to a second-quarter survey of publisher professionals conducted by Digiday+ Research. Story by Julia Russell Tabisz
Digiday+ Research: Are cookie concerns, MFAs holding back publishers' digital revenue?
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