CSA

Looking forward to the IAB Video Leadership Summit today! I’ll be speaking on a panel on cross-platform analytics.

Great read on storytelling being the key to making data more meaningful and compelling. Check out below! 🔑

With 2.5 exabytes of data generated daily, making sense of it all is a challenge. Advances in AI are crucial, but the real magic lies in storytelling. 📊📘 In our first CSA story series article, Mitzhajalla Ortega, Customer Science & Analytics Director, at Havas México, shares her perspective on transforming data into compelling narratives that make insights meaningful. Read below: #CSA #DataTech

Havas CSA China hosted a seminar last week with leading Mintel analysts to explore the future of China's new energy vehicle market. We covered battery innovation, market shifts, and policy effects, emphasizing the strategic significance of these vehicles and predicting upcoming trends. As a global brand, Havas CSA China consistently keeping clients at the forefront and amplifying their market impact by harnessing global expertise and resources. The CSA Outlook events connect with top industry minds that are at the forefront of innovation, which ensure the teams are equipped with the most current research and discussions, allowing us to deliver exceptional service to clients. Interested in our services or curious about our next seminar? Reach out to us via our LinkedIn page for more details! #CSAGlobal #HavasCSA #CSAOutlook #NewEnergyVehicles #MarketInsights #Mintel Havas Havas Media Network 汉威士集团

Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays

CSA's Parvati Vaish was live with Teads yesterday to discuss the future of digital marketing & advertising at the Cannes Lions International Festival of Creativity! ⛱ See below for insights on their discussions around cookieless solutions, contextual advertising, and meaningful media experiences: #DataTech #CSA #HavasCannes

In this recent Beet.TV interview on the rising relevancy of contextual advertising in a cookieless world, Parvati Vaish, SVP, Consulting, Head of Shield at CSA, highlights the importance of aligning ads with relevant content to capture audience attention when they are most receptive. “Context is a core component of what a meaningful experience consists of because we know that when we get the context right, we are capturing our audience in a mindset where they have that mental availability for the message that’s being put out there,” Vaish says. Watch the full video below! https://lnkd.in/eendd6Zf #DataTech #CookieDeprecation

Google's delay of the deprecation of third-party cookie last month was the latest of many extensions since the tech giant's plan to phase out cookies in Chrome was first announced in 2020. However, make no mistake, third-party cookies' days are numbered. In a new OpEd for The Media Leader, CSA's own Jamie Seltzer shares perspective on how this delay presents an opportunity for marketers and brands to fine-tune solutions and implement a robust cookieless strategy. Read more below to learn how by adapting, innovating, and testing multiple solutions, the industry can property prepare for the day when the cookie is finally gone for good. https://lnkd.in/e24f9XHX

Last week, CSA Spain's own David Rascón Barrios spoke at The Wave Show. Tech Expo in Zaragoza about how media agencies can harness AI and Cloud technologies to improve processes and deliver a greater value of services for clients. Alongside Google's Ignacio Verona, David explored how these nascent technologies can help agencies to automate repetitive tasks and focus on strategic priorities and enhancing customer experience. Thank you to everyone who was able to attend this enlightening conversation about the opportunities of data-driven innovation and strategy.

In the latest episode of Harvard Business Review's IdeaCast, "Tech at Work: How the End of Cookies Will Transform Digital Marketing,", co-host and tech editor Juan Martinez started off the podcast by imaging how marketers are feeling about third-party cookie deprecation. "If I were a digital marketer, I'd be panicking right now," Juan shared. "For the average person, this is not going to matter very much, but for the digital marketer, this is going to be a game changer. CSA's own Jamie Seltzer had the opportunity to sit down with Juan and Thomas Stackpole to provide perspective on the phase out. While she agrees it's a game changer, she sees an opportunity, not a reason to panic. "Cookies sort of made us lazy," Jamie shared. "Without a third-party cookie, it forces us to step back and think about what are the best media experiences for our consumes that help not just sell a product, but help build loyalty and brand love." Checkout the full podcast for Jamie's perspective on cookie-less alternatives, her three pieces of advice for clients navigating this shifting space, and even her favorite cookie joke.