Crealytics

📢 Fresh Off the Press: The Second Edition of Our Retail Media Newsletter! Dive into the latest insights and benchmarks to supercharge your retail media strategies. 📊 From Amazon's playbook to Walmart's rapid growth, we've got you covered.   🔍 Highlights Include: - 📥 Dig into Data: Access the our 2024 Sponsored Products Benchmarks for key insights. - 📰 Stay Up to Date: See how Walmart is strengthening its No. 2 position in retail media. - 📖 Discover Hidden Opportunities: Q&A with Mark Burton on eCommerce & sponsored products. - 🌟 Hear Expert Perspectives: On the latest trends in onsite monetization. Retail Radar is your quick fix to stay ahead in the retail media game.   📥 Read Now!   Stay sharp,  The Crealytics Team

🔍 Unlock the Power of Incrementality Testing! Over the past quarter, we’ve been discussing the transformative impact of incrementality testing with top eCommerce performance marketers. The insights have been remarkable! 🔊”Incrementality testing helps us see beyond DDA or last-click models to understand how different marketing activities and channels contribute.” - Thomas Charlwood, Senior Performance Marketing Manager, New Look Curious to learn more about how incrementality testing can benefit your marketing strategy? 👀 Download our comprehensive guide to get expert insights and actionable tips! 📥 Download the Guide Now- https://lnkd.in/eSqvShhG #incrementality #digitalmarketing #measurement

🚨 Are You Missing These Key Blindspots in Your Retail Media Network? Amazon and Walmart have it figured out. But what about the new babes on the scene?  From travel giants like Expedia to financial powerhouses like Chase, everyone is diving into the retail media game. But with so many new players, it's easy to stumble into common pitfalls. We recently sat down with Mark Burton, Head of Product (Retail Media) at Crealytics, to uncover the dirty truth about sponsored products, and the secrets to mastering eCommerce and site monetization goals. If you're launching or scaling your RMN, you can't afford to miss this: 🔍 Key Takeaways: • Crack the Code on Sponsored Products: Discover why irrelevant ads are hurting your click-through rates and how to fix it. • Shatter the Siloes: Learn how integrating your ad and organic ranking systems can revolutionize your RMN’s performance. • Unlock Hidden Ad Revenue: Find out how to confidently expand your ad inventory without sabotaging your eCommerce success. • Boost Your Brand Appeal: See how optimizing ad relevancy can attract and retain top-tier brands with unbeatable ROAS. • Avoid Rookie Mistakes: Get insider tips on launching a successful RMN and avoid common pitfalls. 👉 Dive into the full Q&A with Mark Burton to learn how to avoid common pitfalls and maximize your retail media network’s potential. Read Now- https://lnkd.in/g4rnnd8r #retailmedia #sponsoredproducts #retailmedianetworks

Getting whiplashed by privacy changes? Stressed that you can't keep pace with the best attribution and performance marketing approaches? 😖   Stop stressing...we've just launched "Performance Pulse: Measurement Minus the Clutter" and in each edition, we'll interview the brightest minds in measurement and attribution, and share need-to-know summaries on:   🔍 The impact of upcoming privacy policy changes on your marketing  📏 What metrics you should focus on (and how to avoid data chaos)  📉 Where traditional customer journey measurement is falling short  🚀 How measurement technology can give you a competitive edge   Join us for bite-sized, no-fluff recommendations to elevate your marketing measurement game.   So, grab your favorite mug, take a sip, and let’s get started! ☕✨

Trying to understand the true ROI of your marketing investment? 🤔 Looking for a partner to help you set up the right measurement methodology? 🤔 Sarah Richter, our Director of Measurement Solutions shares what to look for when evaluating a measurement vendor. #measurement #incrementality #iclv

Exciting News! 🚀   We're thrilled to announce the launch of our brand new Retail Media Newsletter on LinkedIn! 🎉   Looking to transform your ad business and stay ahead of the competition? In this newsletter, we'll break down industry-leading strategies and onsite monetization trends from retail media networks into no-fluff, bite-sized inspiration to help you build and grow a successful ad business.   💡 What to Expect:  ✨ Actionable insights to stay ahead in the ever-evolving retail media landscape  ✨ Proven strategies to enhance your ad campaigns  ✨ The latest trends in sponsored products    Join us on this journey--whether you're a seasoned RMN pro or just getting started--there's something for everyone.   Subscribe now and let's grow together 🌵

🚀 Feeling the pressure to make the right call with your marketing budget?    Questioning the reliability of your attribution model when it's time to make budget allocation decisions?   ... You’re not alone. And we’ve got just the thing to help you out! 📊   We’ve teamed up with 4 measurement experts to tackle the toughest questions on incrementality testing, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).   Our guide dives deep into: 🔍 Incrementality Testing: What if your test results flip your strategy on its head 📈 MMM: Why should it be the cornerstone of your measurement stack? 🔗 MTA: It’s going away…or is it? How can you eliminate MTA biases and make it work for you? Ready to revolutionize your measurement approach? Download your free copy today and get the insights you need to make confident, data-driven decisions. 💡   👉 Download now- https://lnkd.in/eWfQEaWP #incrementality #mmm #mta #iclv #measurement

What is a Retail Media SSP and do I need one?   🚀 The retail landscape is rapidly evolving, and Retail Media SSPs are at the forefront of this transformation. From democratizing ad space to enhancing the consumer experience, the benefits are endless!    We love Keith Bryan, Jeffrey Bustos and Parbinder Dhariwal, and Ciarán O'Kane perspectives on retail media SSPs...so look out for their quotes in this post. 🤍   👉 Discover why a Retail Media SSP is the secret weapon you need in our latest blog post. Learn how SSPs can:    • Boost your ad relevancy and CTR 📈  • Maximize your revenue 💰  • Democratize access for smaller brands 🤝   It's not just about ads; it's about creating a seamless, personalized shopping journey for your customers. Dive in to see how programmatic advertising is revolutionizing retail media!    💡 Curious? Click here to learn more- https://lnkd.in/eKFq45uH   #retailmedia #ssp #adtech #ecommerce

🪞🪞Mirror, mirror on the wall, who was the fairest beauty brand of them all during Super Bowl?   You guessed it…CeraVe. This beauty brand strategically amped up sponsored products investment over the course of Super Bowl Sunday to support its iconic ad with Michael Cera.   Learn more about how brands are investing their sponsored products budgets in our 2024 Sponsored Products Benchmarks Report. 👀 ➡️Download now- https://lnkd.in/diZrMcXK   #sponsoredproducts #commercemedia #retailmedianetworks

As we are getting closer to the Retail MediaX event, the excitement is building up! 🚀 Don't forget to join us next week for the panel discussion on “Collaborating for Success: Optimising New Partnerships & Dynamics." Our powerhouse panelists are ready to share their valuable insights on gaining a competitive edge in the retail landscape: 🎙️ Sam Wilkinson, Group Head of Retail Media, The Hut Group 🎙️ Lars Djuvik, CSO, Crealytics 🎙️ Greg Deacon, VP of Retail Media, Groups & Business Development, Snappy Shopper 🎙️ Stacy Gratz , Marketing & Sales Director, Tesco Media and Insight 🎙️ Stephen Mader, Global Head of Commerce, PHD Media They will dive into strategies for enhancing expertise and infrastructure through strategic retail media partnerships. You'll also learn how to overcome barriers to successful collaboration. 📅 Mark your calendars for 11th June and make sure you’re registered for this must-attend session! Register now: https://lnkd.in/ditg8PBX