Crealytics’ Post

No clue which measurement techniques help you to understand your marketing performance? Say no more, we've got you covered! Proud to share our latest guide: "4 Experts Break Down 3 Ways of Measuring Marketing ROI." As one of the experts, I'm looking forward to help the industry navigate state-of-the-art measurement techniques in the digital landscape.

Experimentation is just one side of a triangulated measurement methodology that ensures success. The other two? Media mix modeling and post-exposure attribution. Read on for more details on how to use these together for maximum impact! https://hubs.la/Q02wb6zp0 #marketinganalytics #MMM

Dive into the world of Media Measurement: MMM, MTA, or a powerful combination of both? Discover why Marketing Mix Modeling (MMM) is making a comeback post-cookie era and how Multi-Touch Attribution (MTA) navigates the digital landscape with precision. Uncover the transformative potential of combining both approaches for better outcomes. In this new white paper, ScanmarQED’s North American president, Brian Cusick, explores the possibility of using disaggregate digital data as a valuable supplement to Marketing Mix Modeling. Download our new White Paper now and reshape your marketing decisions! Follow the link in the first comment. #MediaMeasurement #WhitePaper #MarketingInsights #MMM #MTA #StrategicDecisions

💡 Dive into how Incrementality, Media Mix Modeling & Multi-Touch Attribution are different from each other and how brands should use each methodology. 💡 https://hubs.la/Q02bph2y0

Just finished the course “Introduction to Attribution and Mix Modeling” by Corey Koberg.

In the Q&A below, our Director of Measurement Solutions, Sarah Richter shares her hot take on a few common "vanity metrics” that lead many performance marketers astray –and which metrics are better suited to tracking success against business goals. She covers: -❌The pitfalls of bad measurement methodologies in ad platforms -🔼How a triangulated approach reduces the risk of gross inaccuracies -📈Vanity metrics vs true KPIs Don't miss out on the chance to refine your measurement strategies and prioritize sustainable growth—check out the Q&A (https://lnkd.in/eV7H23DU). 📈 #clv #incrementality #measurement

Just finished the course “Introduction to Attribution and Mix Modeling” by Corey Koberg! Check it out: https://lnkd.in/gdpg_Xqe #marketingmixmodeling.

🔥 Important Update! | Performance Max Campaigns! 🔥 👉 What’s New? Jack Felstead, one of the most adept media buyers in the industry, has just released a game-changing script. This script allows you to extract essential metrics like impressions, CTR, clicks, cost, and conversion rate. 📈 📊 Why Is This a Game-Changer? Because this script lets you calculate your CPA and get additional primary metrics like conversion value and ROAS! That means you can make more informed decisions on how well your budget is spent. 💰 ✅ Benefits: 1️⃣ Easily Access Critical Metrics 2️⃣ Calculate Your CPA with Precision 3️⃣ Achieve Better ROAS 4️⃣ Make Data-Driven Decisions 📺 Watch Now and Take Control of Your Performance Max Campaigns. 📺 #PerformanceMax #MediaBuying #MetricsMatter #UnlockInsights #JackFelstead #ROAS #CPA #7Checkras

The media measurement landscape is as complicated as it's ever been... but it doesn't have to be. Backbone Media's Data and Analytics team is launching a new series, Measure What Matters. In it, we will break down the challenges and the opportunities for brands. For far too long, we've all relied on clicks and pixels and ROAS... it's time to open up the aperture and look at how media can drive business goals and results.

Just finished the course “Introduction to Attribution and Mix Modeling” by Corey Koberg! Check it out: https://lnkd.in/eYbwgGNK #marketingmixmodeling.