Crealytics’ Post

Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market. So interesting how the advertising industry can change year-to-year. In 2021, large CPG brands were testing out retail media outside of the largest two (Amazon and Walmart). Fast forward to 2024 and there are many more retailers with RMNs. Product search is the easiest way to drive awareness, but in a competitive product category, CPCs can be costly to brands with less awareness or loyalty and smaller budgets. #retailmedia #productsearch #paidsearch #drivingawareness #cpgindustry

Retail media is revolutionizing the advertising world! 📢 There’s a major shift happening in the advertising industry, and it's all about retail media. Once a niche concept, retail media has skyrocketed to the forefront, becoming a crucial revenue stream for major brands. Here’s what you need to know: What does retail media include? 💠On-site advertising: ads and videos on a retailer’s website, app, or physical stores. 💠Off-site advertising: using a retailer’s first-party data to target customers on third-party channels like social media. How big is the industry?  The numbers are staggering: 💠Global spend: expected to reach $140 billion this year, accounting for over 20% of all digital ad spending. 💠Amazon's revenue: $46.9 billion from retail ads, making it the third-largest advertising platform in the U.S. 🦁 Industry Insights from Cannes Lions: The recent Cannes Lions festival highlighted retail media’s importance, with major deal-making and discussions on partnerships between retailers, content providers, and ad tech companies. Stay tuned for more updates as this exciting industry continues to evolve! For more in-depth details, check out the full article: https://lnkd.in/dsZejdRu  #RetailMedia #DigitalAdvertising #MarketingTrends #CannesLions #AdvertisingIndustry #BusinessGrowth

#iabconnectedcommerce Retail Media, the Next Generation - Quentin George, McKinsey & Company: Any retailers in the room? The honeymoon is over, and you've discovered you're in the media business. The easy money is gone—measurement is uneven, and expectations are only growing higher.... I've always thought retail media was a poor label for what is really "attention monetization"—how do you convert attention into sales? Parbinder Dhariwal, CVS Media Exchange (CMX): CVS views retail media as content-centric, material that is helpful to consumer as well as discoverability. Lead with the customer and how you can add to their experience. Think of ads as... discoverability--new, relevant products. We are going to become content creators on our own sites, but also media publishers. Danielle Brown, Disney Advertising: Disney spent years building out identity graph — 250M devices mapped to 100M households. 20% of new signups going for AVOD—scale growing fast. Partnerships between retailers and premium content creators will be central to retail media 2.0 -- look at Disney's successful partnership with Kroger. Andreas Reiffen, Crealytics: Retailers saw Amazon and AliBaba throw ads on site and said, "We gotta get some of those media bucks!" But they discovered the slightest decrease in user conversion rate totally decimates any revenue gained from media. In a tough margin environment, this is completely unsustainable. 

We're proud to be listed among the 13 adtech firms that are helping retailers build their retail media networks! Our mission is to make retail media more relevant, transparent, manageable, and profitable. Interested in learning more about Koddi's SaaS solution that major retailers are leveraging to manage their omni-channel network? Let us know by leaving a comment or sending a message to hello@koddi.com. #retailmedia #commercemedia #adtech

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

It’s time to get out of the sandbox and see the true value of #retailmedia. Scale, security, efficiency and visibility should not be on the “wish list”. Reach out and hear why the top media companies leverage Operative.

Is "Corporate Ego" Limiting Retail Media Growth? The retail media landscape has undergone a major shift in recent years. What started as brands investing in centralized ad networks like HookLogic has now become brands dealing directly with retailers. This has created walled gardens that are limiting growth and efficiency. 95% of brands now use at least two separate retail media networks just to achieve broader reach. Yet one retailer dominates the US retail media market - Amazon. All other retailers together are getting only a quarter of the whole market's revenue. 📊 If I'm a brand and want to advertise I need to talk to multiple retailers simultaneously. I need to set individual budgets, break them down for each channel, deal with dozens of sales people, different tracking and measurement, different tools. It's a huge mess. In this world, retailers also face major limitations in unlocking agency budgets. Agencies need scale, and dealing with dozens of tiny walled gardens that make up for 20% of the market, simply isn't appealing. The situation reminds me of the tragedy of the commons. Every actor selfishly optimizing towards his individual gain, will cause collective damage and ultimately harm the individual actor who pursues the strategy. Does the market need a network approach again? And wouldn't it be much better for a brand to put the money into a single DSP and reach all retailers? Should retailers make their inventory programmatically available through an SSP? Let me know in the comments 💬. #retailmedia #commercemedia #amazonadvertising

With Criteo’s self-service DSP, Albertsons Media Collective can onboard #1Pdata, in-store sales data & shopper signals to help advertisers reach Albertsons shoppers. Here are more details on the just-announced partnership between the two companies from Harvey Ma & Brian Gleason. #cpg #dsp #retailmedia