Crealytics’ Post

"As marketers, the ability to track and measure performance at a granular level will soon be obsolete." Learn about three solutions for cookieless tracking in our blog: https://ow.ly/clUZ50RgEsV

Check out expert Mike Taylor’s comprehensive guide on Marketing Mix Modeling. The deep dive into MMM will arm you with everything you need to know - from the very basics, to creating models for MMM, to a detailed project timeline so you know exactly what to expect from each step. In today’s data privacy-focused world, MMM offers marketers an analytical solution that doesn’t compromise user privacy. What are you waiting for? https://okt.to/TZ2CVo

Embark on a journey beyond the cookie! 🍪✨ As the digital landscape evolves, the way we approach marketing must transform. Dive into this insightful article by Neil Patel to discover innovative strategies for thriving in a post-cookie world. Learn how to leverage first-party data, embrace new attribution methods, and stay ahead in the game of digital marketing. Are you ready to redefine your marketing playbook? Explore full article here: https://lnkd.in/g9geptPW #digitalmarketing #cookielessfuture #innovationinmarketing #marketingstrategies #socialgamma

Check out expert Mike Taylor’s comprehensive guide on Marketing Mix Modeling. The deep dive into MMM will arm you with everything you need to know - from the very basics, to creating models for MMM, to a detailed project timeline so you know exactly what to expect from each step. In today’s data privacy-focused world, MMM offers marketers an analytical solution that doesn’t compromise user privacy. What are you waiting for? https://okt.to/Qn0Nt5

The “cookiepocolypse” has been on the horizon for years, but are we still failing to be honest about how much we silo data? When we look at data-driven marketing, it's clear that the landscape is fragmented, both throughout the industry and within individual departments and agencies. The age of privacy is an opportunity to confront what we don’t know, the rifts that exist between us and our goals, and how we can bridge those voids 👇 #DataAnalytics #MarketingData #DataDrivenMarketing

Two common mistakes I’ve seen MMM consultants make: 1 - Making assumptions that don't line up with what anyone believes about how marketing actually works. The vast majority of models assume that marketing performance is constant over time. They'll look at two or three years of historical data and the results will say that Facebook has an ROI of, for example, 4.3x over that entire time period. But no marketer believes that there has been one constant performance level for Facebook over the last 2-3 years. There have been so many things that have fundamentally changed – this assumption just doesn't make any sense. A lot of these consultants are using fairly basic tools and making very strong assumptions to make those tools work. But those assumptions unfortunately don't match reality and this leads to inaccurate results. 2 - Not handling seasonality correctly. Some consultants will try to estimate the seasonality, subtract it from the data, and fit the model on what’s left over – which doesn’t make sense because marketing performance and seasonality are actually intertwined. If our marketing is more effective in the summer than it is in the winter, pulling out seasonality is actually a huge modeling mistake. The model assumes that there's no relationship between marketing performance and seasonality, but that's just backwards and every marketer knows that's not true. What other MMM mistakes do you see?

Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data #dataprivacy #marketing https://buff.ly/48XxPIy

How to go cookieless in 2024: What marketers need to know? https://ow.ly/2cfJ50R85cU

Overcoming the Challenges of Modern Marketing Data In the ever-evolving digital marketing landscape, we're facing a significant shift: third-party cookies' slow yet inevitable demise. As these data trackers phase out, marketers and advertisers face an uphill battle, striving to achieve optimal results without the reliable data they once depended on. The solution? A new paradigm in data gathering and analysis. As we navigate this transition, it's clear that businesses must adapt to these changes to maintain a competitive edge. Those who innovate and embrace new data strategies will undoubtedly outpace those who don't. Now is the time to rethink our approaches and invest in the future of digital marketing. Let's turn this challenge into an opportunity for growth and advancement. ��📊 #DigitalMarketing #DataPrivacy #MarketingInnovation #ThirdPartyCookies #FutureOfMarketing https://lnkd.in/gWj6_2VB

Third-party tracking cookies on the decline? No need to worry! Prepare your marketing analytics plan for a privacy-focused era. Discover how to adapt using first-party data and innovative strategies: https://buff.ly/3xBbFiL #cookieless