For Episode 107, we have a great conversation with Ash ElDifrawi, who is the Chief Commercial & Brand Officer for TAG - The Aspen Group. We focus on the Aspen Dental brand, which is the flagship in the TAG portfolio, and talk about the unique challenges of building and supporting the only national dentistry brand. Spoiler alert: There's a big emphasis on local marketing. Also, should marketing leaders have "marketing" in their title? Listen here: https://lnkd.in/gTySpPMk #podcast #marketing #brand #CMO
Clicks 2 Bricks
Advertising Services
Park City, UT 857 followers
The Podcast About Multi-Location Marketing, Hosted by Rob Reed
About us
The mission of Clicks 2 Bricks is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. We're providing a platform and giving a voice to marketers of multi-unit retail brands, which has become increasingly specialized over the past 10 years and will continue to evolve in the next decade.
- Website
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http://www.clicks2bricks.fm
External link for Clicks 2 Bricks
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Park City, UT
- Type
- Privately Held
Locations
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Primary
Park City, UT 84098, US
Employees at Clicks 2 Bricks
Updates
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For Episode 106, we welcome Blaze Pizza, LLC Chief Marketing Officer Christian Kuhn to the show. This fast-casual pizza brand is in turnaround mode under the leadership of CEO Beto Guajardo, who is a previous guest of the show. Christian talks about the brand's menu innovations along with a new platform—the Trail Blazing Pie-oneers—which will create fresh content and ongoing conversation for the brand's various marketing channels. Listen here: https://lnkd.in/g-hhqxJW #podcast #CMO #marketing
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For Episode 105, we talk to the newly minted Chief Marketing Officer for Portillo's, Nick Scarpino, about the Chicago-based company's ambitious plans for growth—from 86 to 920 locations in the coming years—and how that will be fueled by the passion its customers have for the brand. Nick's new title (after leading marketing for the past decade) is accompanied by a new CIO to put the technology in place to handle a projected 10% annual growth rate. Listen here: https://lnkd.in/gmh-X4Xs #podcast #CMO #restaurantmarketing #marketing
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For Episode 104, we talk to Bronze Major, PMP, who is the Head of Marketing for Carrabba's Italian Grill, which is part of the Bloomin' Brands, Inc. restaurant portfolio. We talk about a new influencer program for the casual dining concept and how marketing priorities have shifted from 2023 into this year. Listen here: https://lnkd.in/gwZx-Xtu #podcast #marketing #influencermarketing #CMO
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For Episode 103, we talk to Chris Duncan, who is the Global Head of Marketing for speciality retailer Claire's. This is a deep dive into Gen Z and Gen Alpha marketing that includes social media, the metaverse, and TikTok as a new search paradigm. Listen here: https://lnkd.in/giK5kf58 #podcast #marketing #retail #genZ #genalpha
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For Episode 102, we talk to Keith Sheldon, who the President of Entertainment and Brand Management for Hard Rock International and Seminole Gaming. This iconic hospitality brand has been through many phases spanning four different generations and a number of different formats. Which can lead to brand confusion and dilution. Keith and the team are addressing this with a new loyalty program aimed at unifying the brand—aptly named Unity—and a campaign that includes superstar partners Lionel Messi, Shakira, and John Legend and a classic tune from The Beatles. Listen here: https://lnkd.in/gR3QySbH #podcast #branding #brandmanagement #rocknroll #unity #marketing
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For Episode 101, we talk to Floor & Decor Chief Marketing Officer Wendy Martin about turning the marketing dials for this specialty retailer such that awareness and consideration are generated when consumers enter the buying cycle for this highly considered purchase. Listen here: https://lnkd.in/gz3xc9RS #CMO #podcast #marketing #retail
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We're celebrating our 100th episode with Ryan Ostrom, who is the Chief Marketing Officer for Jack in the Box. Ryan was previously a guest for episode 21 while serving as CMO for GNC. He's since been leading a turnaround for this iconic QSR brand with award-winning campaigns featuring Snoop Dogg and a major revitalization of the Jack character. Ryan credits the success to his team and a strategic vision he's developed called "CRAVED" that guides all marketing activities. This is an expansion of the "RED" strategy that he learned from his years YUM! Brands. Listen here: https://lnkd.in/dnqPsvyB #podcast #CMO #marketing #CRAVED #QSR #restaurantmarketing
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For Episode 99, we're pleased to welcome Casey Terrell to the show. Casey's career in the food & beverage industry includes roles ranging from field marketing to Chief Marketing Officer with brands such as Burger King, Focus Brands, Bloomin' Brands, and SPB Hospitality. More recently he's been consulting for a number of startups that serve the restaurant industry. This episode is packed with marketing and career insights. Listen here: https://lnkd.in/d6Thdh2r #podcast #CMO #restaurantmarketing #marketing
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For Episode 98, we go to Atlanta for an interview at Cricket Wireless headquarters with Vivian Acosta, the brand's Director of Social Media. We explore Cricket's longtime partnership with the WWE, which features a new campaign called the "Cricket Chair Phone." Vivian also offers some insights and advice for marketers seeking to reach hispanic audiences. What is a Cricket Chair Phone? Listen here to find out: https://lnkd.in/gUMSCn-i #podcast #marketing #socialmedia #WWE