A Shrek announcement in 2024? Not what we had on our bingo card. This week’s Attention Sparks includes campaigns that are catching Gen Z’s attention from brands like CASETiFY and Lemme and yes, a triumphant return to the DreamWorks Animation swamp for nostalgic millennials. Shout out to our all-star strategists for the insights April Silva, Laura Cuellar, Taiye Timothy, and Noor Nanda! #attentionsparks #weeklyrecap 📱Sonny Angels x Casetify: https://shorturl.atKds05 💄Ulta Beauty Pops the Balloon: https://shorturl.atuPRb9 🍦Sabrina Carpenter x Van Leeuwen: https://shorturl.at/kzGgr ✨Lemme Tapping Into Gen Z Edits: https://shorturl.at/7i7Ek 🎉Essence Festival: https://shorturl.at/rhoDK 🫏Shrek 5: https://bit.ly/3W5g1a5
ATTN:
Entertainment Providers
Los Angeles, CA 20,936 followers
A media company for the attention era.
About us
ATTN: is a media company built for the attention era. In addition to being a social video publisher, we're a production studio and creative agency offering best-in-class storytelling, audience insights, and social content creation. We call attention to the inspiring, the innovative, and the untold, through meaningful stories with macro impact.
- Website
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http://www.attn.com
External link for ATTN:
- Industry
- Entertainment Providers
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Digital Media, Video, Social Media, Entertainment, Branded Content, TV, Experiential, Events, and Publishing
Locations
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Primary
Los Angeles, CA 90038, US
Employees at ATTN:
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Rachel Lyn Honig
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Daniela Asaro
VP of Project Management | Operations Management | Digital & Content Production | Marketing & Advertising | Team Leader & Mentor | Building cultures…
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Andrea (Guerrero) France
Talent Leader/ Principal Recruiter/ Consultant
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Fida Sleiman
Project/Program Management
Updates
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Each month, we shine a spotlight on our team members who truly embody the ATTN: core values. Join us in celebrating our July Employee Spotlight, Director of TV & Podcasts and lifetime Girl Scout, Emily Berens!
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The ATTN: Community Strategists have compiled the most impactful moments of the week including HBO’s 270 foot installation promoting House of Dragon, the buzzworthy collaboration between Sabrina Carpenter and Van Leeuwen Ice Cream, and why Burton Snowboards is riding high after the Boston Celtics won the National Basketball Association (NBA) Championship. Check back next week for more! Thank you for the insights April Silva, Laura Cuellar, Taiye Timothy, and Noor Nanda! #attentionsparks #weeklyrecap #socialmedia 💚 Album of the Year: https://bit.ly/3W6ufZh ☕ Espresso Ice Cream Meets Pop: https://bit.ly/3Lalib8 🎟 Niall Horan Surprises a Fan: https://bit.ly/3RRYrVQ 🐉 Game of Thrones x Empire State: https://bit.ly/3Sg5SGz 🎬 Inside Out Makes History: https://bit.ly/4bsvA0X 🏀 Boston Celtics Take the Win!: https://es.pn/4eLaCgN
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As proud Young Lions Mentors, we're committed to nurturing the next generation of great creative minds. We had an amazing time co-hosting the Official Cannes Lions Community Celebration with National CineMedia (NCM) and Delta Air Lines. ATTN: President, Taryn Crouthers was joined by former Young Lion winner, Palak Kapadia, Copywriter at Amazon Brand Innovation Lab, Shannon Womack of Commercial Marketing at Delta, and Rose Yan VP of Marketing at Gold House for an insightful panel on the Do’s and Don'ts when marketing to Gen Z moderated by NCM’s Chief Marketing Officer, Amy Tunick.
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ATTN: reposted this
Candle Media kicked off the summer with leaders from ATTN: Hello Sunshine Moonbug Entertainment, and Candle Media speaking on inspiring panels, co-hosting unforgettable parties, and connecting with professionals across the industry. From discussing the future of digital media and AI to sharing best practices for storytelling and engagement, sessions were packed with valuable insights and takeaways from Candle brand leaders. Check out some of our favorite moments at Cannes Lions International Festival of Creativity.
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☀️ The sun might be setting on the Cannes Lions International Festival of Creativity, but the buzz, learnings, and creative inspiration are headed back with us. Matthew Segal, Taryn Crouthers, and Kristen King had six dynamic panels and ATTN: co-hosted the Official Cannes Lions Community Celebration. Check out the photos below for a glimpse of the action and stay tuned for panel recaps.
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In this week’s Attention Sparks, our ATTN: Community Strategists dive into Loewe's quick response to a clever X post, how the BÉIS Marketing team jumping on a trend may score them a free trip, and how rhode skin continues to win big with their community through innovative marketing campaigns. Don’t miss next week’s roundup of standout social moments worth your attention! Thank you for the insights April Silva, Laura Cuellar, Taiye Timothy, and Noor Nanda! #attentionsparks #weeklyrecap #socialmedia The Loewe Tomato: https://bit.ly/3REgEG5 Set Active is Hiring on TikTok: https://bit.ly/3xu2h09 Beis Team Wins Trip + Trend: https://bit.ly/3VQgptT Rhode Making Big Moves: https://bit.ly/3xfjYRe 'My Spotify' Evolution: https://bit.ly/3xDaWNM Love Island Villa Tour: https://lnkd.in/eJGetVp5
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ATTN: reposted this
We’re still buzzing with excitement from our recent panel, Beyond the Buzz: How DEI in Production Elevates Creative Effectiveness, held at the Infillion Café. A huge thank you to everyone who joined us today! Our heartfelt gratitude goes to: 🔸 Shazzia K. from Havas Life, who skillfully moderated the session, bringing deep insights and guiding thoughtful discourse. 🔸 Taryn Crouthers, President at ATTN Agency, who reminded us, “Authenticity in content is non-negotiable for today’s diverse audiences.” 🔸 Derrick Johnson of the NAACP, who shared, “Our mission is to produce content that reflects the rich tapestry of our society.” 🔸 Efrain Ayala from Reckitt, who brought to light some powerful statistics: “Only 1 in 4 companies have begun their DEI journey in production, yet those who do see significant business benefits.” The key moments of our discussion highlighted how inclusive production practices lead to more vibrant, impactful storytelling and why it’s vital for brands to reflect the diversity of their audiences both in front of and behind the camera. Thank you again to our speakers and attendees for making this conversation so enriching. #InfillionAtCannes #CannesLions2024 #DiverseStoryTelling #DEI
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ATTN: reposted this
President @ ATTN | AdAge Leading Women 2024 | AdWeek Fastest Growing Agency 2023 | Fast Company Most Innovative Company
Matthew Segal, Kristen King and I are looking forward to Cannes Lions International Festival of Creativity. It's always a special time to reconnect, meet new people, learn from and celebrate our amazing industry. Let us know if you're making the trip 💬 and come find us! 👇👇👇 Our ATTN: LINEUP 👇👇👇 🧠 Beyond the Buzz: How DEI in Production Elevates Creative Effectiveness Featuring: Efrain Ayala, Shazzia K. Taryn Crouthers 🗓 Tuesday, June 18, 9:00a CEST | Infillion, Mondrian Cannes 🧠 How to Build Purpose-Driven Brands in 2024 Featuring: Matthew Segal, Jessica Alba, Paul Wachter, Sara Fischer 🗓 Tuesday, June 18, 11:40p CEST | MediaLink Beach 🧠 Media Mavens, Leading Women in Media Featuring: Jana Arbanas, Tracy-Ann (Goodwin) Lim, Cara Lewis, Freddie Turner, B. Scott, Taryn Crouthers 🗓 Tuesday, June 18, 1:30p CEST | The Female Quotient Hotel Martinez 🧠 Effective GenZ Marketing and the Young Creatives Driving Those Strategies Featuring: Shannon Womack, Amy Tunick, Taryn Crouthers, Palak Kapadia (2023 Global Young Lions Competition Winner) 🗓 Tuesday, June 18, 4:00p CEST | Brand & Culture Villa, National CineMedia (NCM), Gold House 🧠 The Future of News & Brand Safety Featuring: Matthew Segal, Joy Robins, Katty Kay, Sadé Muhammad, Katie Bantz Weber, Lotte Jones, Rob Rasko, Michael Barbaro, Mark Miller, Samantha Gladis Mellor 🗓 Wednesday, June 19, 11:30a CEST | The Media Garden, 3 Ropt Duboys d'Angers, Carat USA, dentsu
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ATTN: reposted this
ATTN: has launched Attention Sparks, a weekly LinkedIn series from the ATTN: Community Strategists highlighting the moments that caught audience attention on social that week. Don’t miss an update and follow ATTN: on LinkedIn! #attentionsparks #socialroundup