ATTN Agency

How did your ads perform on Meta, Google, and TikTok last week? 📈 Curious if your ads are performing better or worse than the average ecommerce store? Here’s the data straight from our Trends tool for the week of June 17-23rd 🧵⬇️  🛒 Google Ads showed major changes week-over-week: CPA jumped by a whopping +19.11%, and ROAS dropped by -8.81%. Looks like a major decline in marketing efficiency on Google Ads. 😬 🎯On the bright side, Meta Ads showed improvements across the board. ROAS grew by +3.54% and CPA dropped by -1.72%, signifying better budget use. Efficient ad spend all around! 👍 📈 TikTok Ads are looking much better week-over week. CPA increased by +7.09%, but ROAS saw an uptick of +5.70%. Both CPC (-12.91%) and CPM (-1.37%) trended downwards, meaning a more efficient top-of-funnel. So, what does it all mean? We asked our agency partner Justin Buckley his interpretation of these trends:  🌞”Remember, summer months often see less active buying periods. Consumers tend to spend more on travel and dining out, which affects overall ad performance.” 🏖️🍽️  💼 ”More competitive bidding environments can lead to higher CPMs. We just passed two holidays with Father’s Day and Juneteenth. Post-holiday periods often require more demand generation efforts, increasing CPA and compressing ROAS.” Not all industries are created equal: 👕 Clothing: +44.69% increase in CPA (what?!) plus -9.76% decrease in ROAS on Google Ads 🏡 Home & Garden: +59.70% increase in CPA, +24.08% increase in CPC on TikTok 📺 Electronics: +88.19% increase in CPA, +27.52% increase for CPC on TikTok 📈And that’s just a few of the industries you can filter by with our Trends Tool! If you want to see how your own metrics stack up, you can sign up for Trends to filter metrics by industry, AOV, revenue, and date range. 🤓 If you want to learn more about this week’s ad performance trends, read the full blog. Link in comments. 🗣️Let us know if you experienced something similar to these metrics with your own ad data! 

What would you do if you could improve your Shopify store's conversion rates by over 300% in the next 30 days? 🤔 Justin Buckley of ATTN Agency believes the answer lies in guided selling quizzes. "Guided selling quizzes offer us a way to create logic trees wherein each question answered cements a problem deeper in the customer's mind. Once they complete the quiz the customer can hit a specific landing page that directly addresses their concerns, reducing purchase friction, and improving conversion rates. When done right they can become a major funnel boost for a DTC store." Learn all about guided selling strategies that are working for today's Shopify stores in our 2024 Shopify Personalization Report. Dive into 4287 words of eCommerce wisdom where 5 Shopify minds (including Justin) share insights on zero party data, onsite, and retention marketing strategies for maximum efficiency. 📌 Read the entire report here: https://lnkd.in/g3zGY-bN #ecommerce #shopify

🌶️ Guided selling (aka quizzes) are no longer a nice to have for Shopify stores. -300%+ increase in conversion rates (meaning more $$) 🚀 - Capture over 50+ zero and first party data points in a single quiz 🧑💻 - Improved email, SMS, mobile app, and ads performance 📈 - Mitigate returns, deliver great CX, improve subscription adoption, create more educated shoppers 👏 If you've been following my journey you may know we're building the best quiz product for eCommerce brands here at Digioh... But rather than have me tell you why quizzes are the best way to create marketing efficiency an eCommerce store... I went one better. I asked 5 of Shopify's brightest minds why guided selling quizzes are the most important thing you can invest in in 2024. It turned into a section of my 4287 word report of eCommerce wisdom covering the 5 most important topics to creating personalized experiences that convert. I am excited to present the very first "DTC on Easy Mode" by Digioh. Also in this report you'll find 📈Why marketing efficiency is the single most important thing right now for keeping customers engaged and converting for the long haul 📲 How to improve email, SMS, mobile app, and even ads engagement 👎 Personalization myths mistakes to avoid immediately 💪And much more. Featured in this report are: Joshua Behr Founder & CEO at AMB Caitlin Elgin, Head of CRM & Lifecycle at Fluency Firm Mariel Bacci Kilroy - Co-Founder at Sticky Digital Wiehan Britz - CEO at Magnet Monster Justin Buckley - Co-Founder at ATTN Agency 📌 If you want a copy of the guide, click "visit my website" next to my profile photo at the top of this post, or let me know and I'll DM you. Guided selling quizzes are fastest way to improve conversion rates, learn more about your shoppers, and make email/SMS/ads retargeting more personalized and effective. It truly creates the holy trinity for eCommerce stores! It's time we stop sleeping on quizzes 🙂

🎉 It’s here! The can't-miss 2024 Shopify Personalization Report 😎 We chatted with five of the Shopify ecosystem's brightest minds about creating marketing efficiency with zero-party data, resulting in a 4,287-word treasure trove of eCommerce wisdom. Presenting the first edition of "DTC on Easy Mode" by Digioh! In it you'll find: 📈 Why marketing efficiency is crucial for long-term engagement and conversions 📲 Tips to boost engagement across email, SMS, mobile apps, and ads 👎 Personalization myths to avoid 🤝 Why guided selling quizzes are a must-have 💪 And much more! Featuring insights from: - Joshua Behr, Founder & CEO at AMB - Caitlin Elgin, Head of CRM & Lifecycle at Fluency Firm - Mariel Bacci Kilroy, Co-Founder at Sticky Digital - Wiehan Britz, CEO at Magnet Monster - Justin Buckley, Co-Founder at ATTN Agency - And my partner in Partner Marketing crime, Blake Imperl 📌 Want a copy? Here you go! https://lnkd.in/gMGRaTN4 Making personalization easy and effective for DTC shoppers is our goal, and this report shows you how to achieve it effortlessly 🤝 PS: Digioh is dedicated to sharing knowledge with the DTC community! If you'd like to be featured in an upcoming edition, send me a message 🙂

🎉 It's officially live! Introducing the 2024 Shopify Personalization Report. I asked 5 of Shopify's brightest minds how they're creating marketing efficiency with zero party data across onsite and retention marketing. It turned into an entire report of 4287 words of eCommerce wisdom covering the 5 most important topics to creating personalized experiences that convert. I am excited to present the very first "DTC on Easy Mode" by Digioh. Some themes include: 📈Why marketing efficiency is the single most important thing right now for keeping customers engaged and converting for the long haul 📲 How to improve email, SMS, mobile app, and even ads engagement 👎 Personalization myths mistakes to avoid immediately 🤝 Why guided selling quizzes are no longer a "nice to have" for stores 💪And much more. Featured in this report are: Joshua Behr Founder & CEO at AMB Caitlin Elgin, Head of CRM & Lifecycle at Fluency Firm Mariel Bacci Kilroy - Co-Founder at Sticky Digital Wiehan Britz - CEO at Magnet Monster Justin Buckley - Co-Founder at ATTN Agency How can you read it? 📌 If you want a copy of the guide, click "visit my website" next to my profile photo at the top of this post, or drop a comment and I'll DM you. Alternatively, I've attached more info below! Personalization that feels personal for DTC shoppers doesn't need to be hard! This report is aimed at making it easier to understand what "great" looks like and how easy it can be! PS: Digioh is committed to being a shepherd of knowledge for the DTC community! If you'd like to be featured in an upcoming edition, send me a message 🙂 Noah Rahimzadeh is building quite the agency partner program here at Digioh and we'd love to get more folks involved in content like this! #ecommerce #marketing

JUST LANDED: The 2024 Shopify Personalization Report 🎉 As the depreciation of third party cookies is nearing, it's more critical than ever to have a strategy for capturing zero-party data! I partnered with Digioh and a few industry experts to chat through why marketing efficiency and personalization are the single most important things to thrive in this cookie-less era. In it you'll find: 📈 Why marketing efficiency is crucial for long-term engagement and conversions 📲 Tips to boost engagement across email, SMS, mobile apps, and ads 👎 Personalization myths to avoid 🤝 Why guided selling quizzes are a must-have 💪 And much more! Featuring insights from: - Blake Imperl, VP Marketing Digioh - Joshua Behr, Founder & CEO at AMB - Mariel Bacci Kilroy, Co-Founder at Sticky Digital - Wiehan Britz, CEO at Magnet Monster - Justin Buckley, Co-Founder at ATTN Agency - And yours truly! Full article here: https://lnkd.in/eAZcJjvU

🎉 It's officially live! Introducing the 2024 Shopify Personalization Report. I asked 5 of Shopify's brightest minds how they're creating marketing efficiency with zero party data across onsite and retention marketing. It turned into an entire report of 4287 words of eCommerce wisdom covering the 5 most important topics to creating personalized experiences that convert. I am excited to present the very first "DTC on Easy Mode" by Digioh. Some themes include: 📈Why marketing efficiency is the single most important thing right now for keeping customers engaged and converting for the long haul 📲 How to improve email, SMS, mobile app, and even ads engagement 👎 Personalization myths mistakes to avoid immediately 🤝 Why guided selling quizzes are no longer a "nice to have" for stores 💪And much more. Featured in this report are: Joshua Behr Founder & CEO at AMB Caitlin Elgin, Head of CRM & Lifecycle at Fluency Firm Mariel Bacci Kilroy - Co-Founder at Sticky Digital Wiehan Britz - CEO at Magnet Monster Justin Buckley - Co-Founder at ATTN Agency How can you read it? 📌 If you want a copy of the guide, click "visit my website" next to my profile photo at the top of this post, or drop a comment and I'll DM you. Alternatively, I've attached more info below! Personalization that feels personal for DTC shoppers doesn't need to be hard! This report is aimed at making it easier to understand what "great" looks like and how easy it can be! PS: Digioh is committed to being a shepherd of knowledge for the DTC community! If you'd like to be featured in an upcoming edition, send me a message 🙂 Noah Rahimzadeh is building quite the agency partner program here at Digioh and we'd love to get more folks involved in content like this! #ecommerce #marketing

Tomorrow we are thrilled to be dropping a 2024 state of personalization report in eCommerce. It's 4287 words of eCommerce wisdom covering 6 topics from 5 of Shopify's brightest minds how they're creating marketing efficiency with zero party data across onsite and retention marketing. We cannot wait to share their insights... Some themes include: 📈Why marketing efficiency is the single most important thing right now for scaling responsibly 📲 How to improve email, SMS, mobile app, and ads engagement 👎 Personalization myths mistakes you can avoid immediately 🤝 Why guided selling quizzes are no longer a "nice to have" - & much more. If you want the report early, drop a comment and we'll send you an advanced copy. A lot of effort went into creating this resource and we want to ensure everyone gets their hands on it. Let's all help each other create more efficient marketing funnels for our DTC stores! A big thank you to Joshua Behr of AMB Interactive Mariel Bacci Kilroy of Sticky Digital Caitlin Elgin of Fluency Firm Justin Buckley of ATTN Agency Wiehan Britz of Magnet Monster Stay tuned for tomorrow!! #ecommerce #shopify

We consulted 15 retention experts with 52+ years of collective experience so you don’t have to. Here are the top takeaways: Retention boils down to 3 things: - Have a quality product people love. There’s no gimmick to get around this  - Make it easy to buy and return - Make it a great experience for every customer—especially in the post-purchase stage. Even those who are not happy Creating an exceptional experience is nuanced and often highly specific. That's why we consulted with each expert, gathering their top tips for crafting unforgettable post-purchase experiences. A few of my favorites: 1. Marketing Mix Models (MMM) offer dynamic updates on channel performance, while post-purchase surveys gather direct customer insights. Together, they enhance attribution accuracy, identify effective channels, and guide confident budget decisions. 2. Collection pages displaying products in a 2x2 grid minimize scrolling and highlight best sellers using cognitive biases to guide customer choices. 3. Adding "Add to Cart" buttons directly on collection pages makes it easier for repeat customers to purchase. 4. Email and SMS can’t be treated the same; instead, use SMS for high-value, timely messages, exclusive access, and order updates. 5. User Generated Content (UGC) is out, Customer Generated Content (CGC) is in. Launch CGC contests to engage customers to create genuine content, incentivize participation with rewards, and amplify reach through their shares. I wish I could dive into each tip more and share all 15, but this post would continue forever. Instead, we took all the learnings and created a 70+ page guide called "Beyond the Checkout.” ✅ 500 words per chapter ✅ Never-seen-before data ✅ Clear and actionable takeaways Tl;dr: Don’t just focus on the "wedding" with customers—think about the "marriage." Get your copy here: https://lnkd.in/eCqcX3cS

When it comes to retention marketing, 2024 is hitting different. That's why our team jumped at the opportunity to collaborate on this 83 page knowledge bomb to help operators and marketers think through how they can better optimize their post purchase strategies. Over 83 pages of actionable insights from 15 contributors. The depth of knowledge is unreal. DO. NOT. SLEEP. ON. THIS. Get your copy here: https://lnkd.in/g2BVvZDy