Amazon Advertising Community

What PPC Software do you use 🤔 ? Do you really know what makes one software better than the other? Features, accessibility, etc? Well have I got the solution for you! I sat down with David Zimmermann to discuss his own grading system for judging and assessing which third-party PPC software is best for you. Check us out on YouTube and all major podcasting channels! https://lnkd.in/eHFWb_UV

💥 The Hidden Truth Behind Ad Metrics: Why Viewable Impressions Matter Understanding the difference between Impressions and Viewable Impressions can significantly impact how you think about optimizing your ads. Here's a breakdown of each term and why it matters: ● Impressions:  Recorded every time an ad is displayed regardless of whether the user saw the ad on screen or not. For example, on Amazon, an ad gets an impression when it's loaded on the page, even if the user doesn't see it. ● Viewable Impressions:  According to the Media Rating Council (MRC), a viewable impression occurs when at least 50% of an ad's pixels are visible on screen for at least one second (two seconds for video ads). Interestingly, Click-Through Rates (CTR) on Sponsored Ads and DSP are based on impressions, not viewable impressions. The difference is significant. As shown in the image, the CTR reported in the advertising console is 0.58%, while the CTR based on viewable impressions is 3.95%—a 580x difference. 📣 Let's be real:  when we talk about the influence of ads on customer decisions, we don’t talk about ads that customers don’t see. They get influenced by what they see, not what they don’t see. So why would we base our performance metrics and decisions on what customers didn’t see? Understanding this concept can change the way you approach A/B testing, ad optimization, and revisiting the AMC path to conversion. There's much more to explore on this topic, but let's save it for future posts. Do you think it matters to calculate CTR differently? Share your thoughts below!

🔸 Enhanced Product Targeting with Amazon's M.B.A. Insights 🔸 There's multiple ways to go about choosing ASIN targets to go after within your Amazon Ads, it boils down on the goals/KPI's of your campaign. However, Amazon's Market Basket Analysis tool (found in Seller Central ⏩ Brand Analytics ⏩ Consumer Behavior Analytics) offers insights into any given ASIN and the products most frequently purchased together with it. Amazon provides the "Purchase Combination %", or the percentage of orders containing both the selected ASIN and the #1, #2, & #3 purchase combination ASINs over any given look-back range. This is fantastic for diving into historical consumer behavior trends (i.e., tentpole events, holidays, seasons) and identifying both branded and non-branded ASINs frequently bought together. Some advertising use cases for branded & non-branded purposes: 🔐 Branded:  🔸 Cross-Selling: Create ads that highlight your products often purchased together based on data. This helps drive up Average Order Value (AOV) by cross-selling complementary products. 🔸 Product Detail Page (PDP) Protection: Run these ads via Sponsored Products (SP) and Sponsored Display (SD) to protect your PDPs while simultaneously building up your customers' carts with your branded products. 🤺 Non-Branded:  🔸 Conquesting and Cross-Selling: Use the same cross-selling strategy, but target ASINs for conquesting (adjust KPIs as necessary). Promote frequent purchase combinations to appeal to customer buying behaviors. 🔸 Competitor Targeting: Identify ASINs similar to yours and target them. Based on MBA data, you might hold a competitive advantage over these competitors. Customers might buy two similar products for various reasons, but focus on competitors where you have the greatest differentiation. Start with low bids to test begin, and gradually increase bids as performance proves strong. If you haven't already, check out the M.B.A. and see if you can identify some high combination %'s of product purchases. Manually targeting these ASINs may free up some data-collection space within Auto campaigns, and even open the door for additional cross-selling opportunities within DSP 👀 Plenty of potential here to increase visibility and ad efficiency, all whilst making the customer's journey that much easier 🙂 #btrmedia #amazonads #amazonadvertising #ppctips

Lets go new #amazon feature update Brand tailored promotions continuing to see improvements from team amazon New audiences like “declining promising”, “declining top tier” joint the fold. As my bruh Scott Ptaszynski says “Amazon says it’s time to reel them back in” Learn more about Amazon or animal facts Straight Up Growth = Amazon 📈

𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: 𝐓𝐡𝐢𝐬 Amazon Ads 𝐪𝐮𝐢𝐳 𝐦𝐚𝐲 𝐬𝐩𝐨𝐢𝐥 𝐲𝐨𝐮𝐫 𝐰𝐞𝐞𝐤𝐞𝐧𝐝 😅 But, for the first 3 people to figure it out, I will endorse them on LinkedIn 💜 Also, there is a learning opportunity if you do not know this: Scenario: There is a multi-keyword Exact Match Sponsored Product campaign, and the advertised product converts after 10 clicks. Let's say your search term negation criteria is 30+ Clicks and 0 Orders, even if the terms are relevant. You have a filter in the search terms tab with 0 Orders and 1 term pops up with 36 clicks and no orders." 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐭𝐡𝐞 𝐚𝐜𝐭𝐢𝐨𝐧 𝐡𝐞𝐫𝐞? There are no wrong answers but I'll be your fan if you can figure this out totally. #problemsolving #thinkoutsidethebox #ads #amazonads

Optimizing PPC is no big deal! Any software can lower bids on high Acos keywords and negate keywords with no sales. That's not rocket science. It's the strategy where the magic happens. Is it worth spending more on this Asin or not? Can you get more market share for this keyword? Can we get a better Tacos, or will we just lose sales? Do we have a chance to rank organically on this keyword? Is this new Ad Type a shiny object, or will it help with our bottom line? Should you spend more and increase prices, lower prices and spend less, or both? You are running out of stock. Should we increase prices and slow down PPC to slow down sales or keep things running? For questions like these, you need a dedicated account manager who is smart, hands-on, has a deep understanding of how Amazon works, and actually cares about your account and not only has the brains but manages it with a heart too. And that's exactly what we are proud to offer to our clients. ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising

Amazon's new coupon dashboard is taking coupons from "all-or-nothing" to hyper-specific targeting. Coupon strategies are going to get MUCH more sophisticated. Here are some of the most compelling audiences you can surface coupons to with this new dashboard: 🔁 Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months 🛒 Cart Abandoners: Customers who have added any of your brand products to their cart in the last 90 days but haven’t bought yet 🆕 Potential New Customers: Customers who have clicked on the brand’s products or added to their cart recently (90 days) but haven’t bought in the last 12 months 🥇Top Tier Customers: Customers who bought recently and spend the most. ⚠️ High-Risk Customers: Customers who haven’t bought recently or often, with varied spend. Which one do you think will have the biggest impact? #AmazonCoupons #AmazonStrategy #AmazonSellers

This is the only campaign where Amazon actually ADDS targets to your campaign. To be clear, I'm not talking about Automatic campaigns. YOU set the targets for those. Amazon then places your ads among search terms and listings that (somewhat) match those targets. But here comes Sponsored Display campaigns...with "cost control". When I first reported about this new feature 11 months ago (link in comments), there was no mention of these campaigns also adding targets. Today, however, Amazon not only manages your bids to reach a specific cost per order (which they pretty much never reach), but also feel the need to add actual targets... So, for example, if you're trying to run a remarketing campaign specifically to retarget people who viewed your listings, Amazon doesn't care. They'll add all kinds of different audience targets, most of which make 0 sense. To be fair, if you are indeed looking to find new audience targets, this might be a good option for you. Any campaign of yours basically becomes a research campaign, whether you like it or not. At the end of the day though, this makes it pretty useless to me... Does this even exist in any other advertising channel? Google, Meta? So anyway, if you're trying to use goal based bid automation, 3P software is still the way to go. I'm having a few demos these weeks to bring you an update to the Amazon Tools League (PPC edition) soon! :)

Howdy LinkedIn, it's been a while - I had the trip of a lifetime in Japan - but now I'm itching to get back and mingle with y'all :) First things first though, here's a reminder of all upcoming Amazon seller events (link in comments) On another note...if you want to lighten up your days with some amusing Amazon focused reels, head over to Instagram (@ddzimFBA). I've prepared over 300 clips, so you'll have quite a bit of entertainment to look forward to, at least for the remainder of the year :)