Amazon Advertising Community’s Post

Amazon's new coupon dashboard is taking coupons from "all-or-nothing" to hyper-specific targeting. Coupon strategies are going to get MUCH more sophisticated. Here are some of the most compelling audiences you can surface coupons to with this new dashboard: 🔁 Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months 🛒 Cart Abandoners: Customers who have added any of your brand products to their cart in the last 90 days but haven’t bought yet 🆕 Potential New Customers: Customers who have clicked on the brand’s products or added to their cart recently (90 days) but haven’t bought in the last 12 months 🥇Top Tier Customers: Customers who bought recently and spend the most. ⚠️ High-Risk Customers: Customers who haven’t bought recently or often, with varied spend. Which one do you think will have the biggest impact? #AmazonCoupons #AmazonStrategy #AmazonSellers

Unleash the power of Amazon DSP and elevate your advertising strategy to new heights! 🚀🎯 With six unique targeting segments, you can tailor your approach and engage with your audience like never before. 🎯 In-Market Segments: Target recent browsers and shoppers of specific products or categories on Amazon. Build brand awareness and drive sales by directly targeting your ideal customers. 🎯 Lifestyle Segments: Engage with customers at specific life stages like college kids, career seekers, parents with babies, or new homeowners. 🎯 Demographic Segments: Reach specific age groups or customer characteristics using demographic segments. 🎯 Retargeting: Re-engage potential customers who showed interest but didn't convert. 🎯 Advertiser Audiences: Unlock the power of third-party data through Amazon DSP. 🎯 Additional Custom Audiences: Dive into endless possibilities with additional custom audiences. With precision targeting, dynamic retargeting, and data synergy, Amazon DSP offers a comprehensive advertising strategy for your brand. Ready to take your Amazon DSP game to the next level? Let's connect and craft a strategy that resonates with your unique identity and goals. 🚀 #amazonads #amazonmarketing #amazondsp #marketinginsights

Sponsored Display has expanded to Amazon Business globally, offering a strategic avenue for promoting products with active bulk discounting. Key Points: 1. Targeting Amazon Business Shoppers: Reach B2B shoppers who tend to purchase in larger quantities and more frequently than consumers. 2. Enhanced Targeting Options: Utilize enhanced standard audiences to better target specific Amazon Business audiences. 3. Promoting Business Pricing: Sponsored Display ads automatically include business pricing and quantity discounts when applicable. This expansion enables advertisers to engage valuable business shoppers and promote exclusive pricing effectively. Remember to select "Audience" and Search "Business to Business" to access target types. #AmazonAdvertising #amazonads #amazonadvisor #business2business Amazon Ads |Amazon Ads Partners

Much of the US is in a deep freeze right now, so here’s a “cool” use case for Amazon DSP. A smart thermostat client of ours has a rebate offer with an energy provider for people in specific zip codes. Our goal is to drive shoppers to their website and boost participation in the rebate program. Here is how we are leveraging the power of Amazon DSP for precise targeting and optimal reach. · First-Party Audience Insights: Utilizing Amazon’s first-party audience insights for pinpoint targeting of the most relevant shoppers. · Custom Creatives: Compelling messaging tailored to capture shoppers’ attention, driving interest and engagement. · Geo-Targeting: Ensuring ads only reach shoppers in specific zip codes eligible for the rebate program. · Amazon Ad Tag: Reporting on page views, add to carts, and conversions is vital to tracking the success of the campaign. While this campaign is still running, initial results are promising! Click through rate is over 2X similar strategies during the same time period, also leading to a 2X better Cost Per Click.  Picture is of “sea” smoke over Lake Superior as a ship comes into harbor for winter lay-up. This deep freeze in our neck of the woods this time of year is nothing new and locals are equipped for it – hang in there and stay safe, rest of the US! 

The standout feature of Amazon DSP lies in its innovative use of Amazon’s rich trove of 1st party data for highly precise targeting. Imagine having the ability to pinpoint and reach potential customers based on their interactions within the Amazon ecosystem. With Amazon DSP, we can now precisely target specific products, stores, or brands that individuals are browsing, searching for, or purchasing on Amazon. This exclusive access to Amazon’s comprehensive 1st party data sets Amazon DSP apart from other advertising platforms. It grants us a deep understanding of consumer behaviors, preferences, and purchase history. Leveraging this invaluable knowledge, we can tailor your advertising strategy like never before, ensuring your ads resonate with the right audience at the right time. By harnessing Amazon DSP's data-driven insights, we can create hyper-targeted campaigns that deliver relevant, timely messages to potential customers. It's not just advertising; it's crafting personalized experiences that connect with individuals on a level that drives meaningful engagement and conversion. Elevate your advertising game and engage with your audience in ways that truly matter, only with Amazon DSP. Have questions about the new Amazon DSP and how it could help your business? Send us a message! #KineticSequence #AmazonDSP #DataDrivenAdvertising

📦 Excited to share the power of Amazon Box Advertising! Here are 3 key points to consider: 1. 🌟 Unmatched Reach: Leverage Amazon's extensive customer base and reach millions of shoppers directly through their delivery boxes, ensuring maximum exposure for your brand. 2. 💡 Targeted Engagement: Utilize Amazon's sophisticated targeting algorithms to reach your ideal audience, driving higher engagement and conversion rates. 3. 💼 Enhanced Brand Visibility: Stand out from the competition by showcasing your brand on Amazon delivery boxes, creating a lasting impression with every delivery. Ready to take your advertising strategy to new heights with Amazon Box Advertising? Let's connect and explore the possibilities! #AmazonAdvertising #BrandVisibility #InnovativeMarketing 🚀📦 #amazonads #amazonadvisors

🚀 Exciting Features in Amazon DSP campaigns! 🎉 1. 📈 Expand Your Reach: Amazon DSP now offers access to even more premium ad inventories, allowing advertisers to reach their target audience across a wider array of platforms and placements. 2. 💡 Enhanced Targeting Options: With the expanded inventory, advertisers can now finely tune their targeting criteria, ensuring their ads are delivered to the most relevant audiences at the right time. 3. 💰 Increased ROI: Leveraging these new inventories means more opportunities to engage with potential customers, leading to higher conversion rates and improved return on investment for your ad campaigns. 4. 🌐 Multi-Channel Approach: Take advantage of Amazon DSP's diverse inventory sources to implement a multi-channel advertising strategy, reaching customers wherever they are in their digital journey. 5. 🛒 Drive Sales and Brand Awareness: Whether you're looking to drive sales, increase brand awareness, or promote new product launches, the expanded inventory options on Amazon DSP provide the tools you need to achieve your advertising goals. Tap into the power of Amazon DSP and elevate your advertising efforts to new heights! 💪 #AmazonDSP #amazondsp #amazonadvisors #DigitalAdvertising #MarketingStrategy

➡ 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐘𝐨𝐮𝐫 𝐖𝐚𝐬𝐭𝐚𝐠𝐞 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 If your ACOS is out of control, this post is for you. 👉 We optimize accounts on the campaign level but Amazon also gives the option to optimize the "targeting level". 👉 In your account, a lot of targeting includes keywords and ASIN targeting. So it's essential to optimize both on a single tab. 𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 3 𝐒𝐭𝐞𝐩𝐬 𝐟𝐨𝐫 𝐓𝐡𝐢𝐬 1- Click on "Targeting" 2- Click on "Filter by Sales is equal to 0" 3- Click on the "Spend column (highest to lowest)" You can see the highest spend targets (keywords+ASIN) and decide to optimize by pausing them or decreasing the bids by 50% or a minimum bid of Rs. 8. For a better understanding, please refer to the image below👇 #amazonppctips #amazon #amazonadvertising #amazonppcexpert #amazonppc #amazonads #amazonmarketing #amazonseo

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘂𝘀𝗶𝗻𝗴 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: 🎯 ✅ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Expanded product targeting allows you to target additional, closely related products, which can help increase the visibility of your product and reach new potential customers. ✅ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: By targeting closely related products, you can reach customers who are interested in similar items, which may lead to improved performance metrics such as CTR, conversions, and sales. ✅ 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗠𝗮𝗻𝗮𝗴𝗲: Amazon automatically updates the expanded product target list daily, making it easier for you to manage and optimize your campaigns without having to constantly add or remove targets. ✅ 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: You can identify high-performing expanded product targets and promote them as individual product targets, or use negative targeting to exclude specific products or brands from the expanded list column in the report, giving you flexibility and control over your campaigns. . . . Hope it helps. Feel free to ask any query. #amazonadvertising #amazonppcexpert #amazonseller #amazonads #amazonppccampaigns #ppcmanagement #targeting

🎯 Maximizing CTR with Variation Targeting: A Strategic Approach on Amazon In the world of Amazon advertising, targeting variations of a parent ASIN is a familiar tactic. However, I've discovered an interesting twist to this approach that can significantly boost your Click-Through Rate (CTR). Here's my strategy: Advertise All Variations: Start by advertising all variations of a parent ASIN. Analyze the Data: Monitor the CTR of each variation closely. Focus on the Winners: Identify which variation has the highest CTR and then pause the others to maximize traffic to the highest-performing variation. This method helps in driving more traffic to your product detail page, potentially increasing sales. But, it's important to be cautious, as this could impact the sales of other variations. Ensuring that your listing is fully optimized is also crucial to capitalize on the increased traffic. Now, I'm curious to hear from the community: Have you used similar strategies to enhance your CTR? What other tactics do you employ to improve ad performance on Amazon? #amazonppc #amazonseller #amazonfba #amazonadvertising #ppctips #SOKOnsulting