Marketplace Manager Appreciation Day 🎉 We want to give a huge shoutout to everyone on our team who worked relentlessly to make Prime Day 2024 a huge success. Thank you to PODEAN for creating this holiday to recognize all the hard work of marketplace managers across the industry!! 🙌 We're proud to support such a great initiative! #MMAD
btr media
Advertising Services
Bentonville, Arkansas 9,249 followers
The btr retail media management experts!
About us
Retail Media Experts
- Website
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https://btrmedia.com
External link for btr media
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- PPC, Amazon Advertising, Amazon DSP, Walmart Advertising, and Retail Media
Locations
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Primary
Get directions
900 SE 5th St.
Bentonville, Arkansas 72712, US
Employees at btr media
Updates
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BTR SPOTLIGHT💥 Every team needs someone like Adam Mellott. He makes the people around him better every day. His dedication to helping our clients and team succeed is unmatched. He is a fantastic teacher who goes above and beyond to help our new hires learn PPC and how to navigate this space. Simply put, he's the 🐐 & we are so grateful for all that he does!🧡
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Maximize Your Prime Day Sales | Top of Search Strategy Adam Mellott explains why to capitalize on Prime Day traffic and maintain a competitive edge in your category, it's crucial to be aggressive in promoting your product/brand at the Top of Search (ToS). ⬇️ This strategy maximizes visibility and attracts new-to-brand customers. Amazon shoppers have likely been researching and building their baskets ahead of Prime Day, and many of them aren't brand loyal. Competing with major brands like Royal Canin and Purina at ToS can seem daunting, but it's worth the investment. Case in point: A Strong Heart. Why? 🌟 Great Reviews & Ratings: Customers love the product, leading to high satisfaction and repeat purchases. 💲 Competitive Price Point: Cheaper than main competitors and the only product at ToS with a deal under this query. ❓ Brand Loyalty: Most shoppers searching "canned dog food" aren't brand loyal and are open to trying discounted, well-reviewed products. Have consumers who tried these products generally had a positive experience and returned for repeat purchases? Yes. Can leveraging a significant increase in traffic help acquire new-to-brand (NTB) customers and also boost Average Order Value (AOV)? Absolutely. Can this strategy lead to long-term benefits such as repeat purchases, product and brand advocacy, and help scale the brand while reducing reliance on advertising for growth? Yes. Traffic + Category Advantages + Retail Readiness + Amazing Product = FLYWHEEL EFFECT.
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If you missed Gabriel Cáceros post last week about Kokai, The Trade Desk’s new AI tool, take 5 minutes to read it and put yourself ahead of the advertising game! He breaks down what The Trade Desk is, and how Kokai is set to revolutionize your retail media strategy by placing first-party data at the core of your campaigns, enhancing targeting precision and effectiveness. 💯 This innovative new tool sets a new standard for the future of programmatic advertising! 🚀 ⬇️⬇️⬇️⬇️⬇️
Discover The Trade Desk’s New AI Technology: Kokai Let’s dive into how Kokai is set to transform your retail media strategy on the open internet and elevate your marketing strategy. 1. First-Party Data at the Forefront First-party data has become invaluable in the data privacy and personalized marketing age. Kokai places first-party data at the core of your campaigns, enabling you to tap into the information you already possess about your audience. This data can come from various sources, including retail data, which can be crucial for effectively targeting specific demographics. The concept of “seeds” is central to Kokai’s strategy. Unlike in the previous Solimar platform, where seeds were merely a starting point, in Kokai, seeds represent your ideal customers—those who have already purchased your products. By identifying and targeting these seeds, Kokai optimizes your campaigns to reach similar potential customers, enhancing your targeting precision and campaign effectiveness. 2. Enhanced Trader Toolkit Kokai’s user interface is designed to bring your campaigns to life with real-time updates and powerful AI-driven insights. The new UI features a forecasting snapshot that provides up-to-the-minute data on your campaigns, including flights, spending, and performance metrics. This allows you to make informed decisions quickly and efficiently. The integration of Trade Desk’s AI, known as Co-op, has also been enhanced. Now, you can control Co-op optimizations at a granular level, turning specific optimizations on or off based on your needs. This flexibility empowers you to fine-tune your campaigns for optimal performance, whether it’s adjusting for geo-targeting, time of day, or frequency capping. 3. Quality Inventory at Scale Kokai introduces the concept of S&P 500+, a curated list of high-quality suppliers and publishers. This list ensures that your ads are placed in premium environments, enhancing the effectiveness of your campaigns. Additionally, the “blue list” provides access to pre-negotiated pricing with top-tier publishers like Spotify, Hulu, and Disney, thanks to Trade Desk’s extensive partnerships. 4. More Data at Your Fingertips One of Kokai’s standout features is the increased visibility and accessibility of data. You no longer need to download and analyze reports manually. Kokai provides real-time insights directly within the platform, including base and max bid recommendations that help you stay competitive without overspending. This dynamic bidding strategy compares your ad groups not just within your campaigns but across the entire Trade Desk ecosystem. 5. Intuitive User Interface Kokai’s UI is designed to simplify complex campaign management tasks. The “programmatic table,” reminiscent of a periodic table, organizes all campaign elements in an easy-to-navigate layout. This holistic view allows you to manage and adjust your campaigns seamlessly, from seed creation to optimization and reporting. #retailmedia
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New Podcast Episode Alert with VideoFresh® 🎙️ We just released another amazing episode on Better Advertising with BTR Media featuring Rob Wiltsey, CEO and Founder of Video Fresh, and our very own Emery Robbins, Senior Account Director, and host Justin Nuckols. In this episode, we cover ⬇️ 🟠 Some of the latest trends in Amazon video advertising. 🟠 How to create video content that grabs attention and drives more clicks for your brand. 🟠 The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages. 🟠 Tips for using UGC and short-form video content. 🟠 Some future predictions for video in e-commerce. 🟠 & more! Watch on YouTube 🎥: https://lnkd.in/gVC_KqeK Listen on the Podcast 🎙️: https://lnkd.in/dXx5MnB4
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Nick’s First Year with BTR🎉 Happy one-year anniversary!💥 Over the past year, Nick Amos has been an incredible asset to our team, consistently delivering outstanding results and driving our clients’ success. 💯 He’s always eager to learn more and picks things up at an INCREDIBLE rate. ⚡ His dedication and expertise have made a significant impact, and we are so grateful for his hard work and unwavering commitment to being BTR. 🚀 Congratulations Nick! We are so excited to see what the future holds for you! 🧡
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Did you see this? 👀 Introducing the "Acquire New Customers" goal! This new feature allows brands of all sizes to acquire new customers who haven't purchased from your client's brand in the past year, helping to expand their business. The goal not only includes necessary controls tailored for customer acquisition but also simplifies the experience by providing insights and recommendations to help set up the campaign. From our Head of Product, Dustin Wassner: "The ability to create campaigns based on our clients' goals, and the ability to optimize toward them more efficiently, is a win for everyone. I'm excited to see Amazon Ads moving in this direction of adding more refined goals to Sponsored Brands campaigns."
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Prime Day Prep | Justin’s Key Tips for Sellers Justin Nuckols shares some crucial recommendations to help you make the most of this year's Prime Day! ⬇ 🔶Focus on the Lead-In Period: 📉Weaker Conversions: Customers are building their baskets by clicking on ads but holding off on purchases until Prime Day, therefore you may see an increase in TACOS with a dip in your CVR%. 💡Visibility Matters: Don't reduce your ad spend or go dark during this period. Staying visible ensures your products get added to customers' carts in anticipation of Prime Day. 🔶Strategic Ad Spend: 💻Cheaper CPCs: Advertise during the lead-in period when CPCs are cheaper, ensuring your products are seen. 💰Prime Day Budget: Keep some budget reserved for Prime Day itself to capitalize on the purchasing frenzy. By following these tips, you can maximize your visibility and set yourself up for a successful Prime Day!💯 What are additional things you wish you knew before Prime Day? #PrimeDayPrep #EcommerceStrategy #AmazonSellers #DigitalMarketing
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In this week’s edition ⬇️ 🟠 Introducing Amazon Performance Paths 🟠 Keeping your branded SERP strong 🟠 Pre Prime Day performance expectations 🟠 Nike 🤝 Amazon again 🟠 & more
Amazon Performance Paths, Strong Branded SERP, What to Expect Pre Prime Day, and More
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