Oslo could become a top travel destination after an unconventional but hilarious tourism ad goes viral
A tourism campaign ad for Norway that is full of "Norwegian self-irony" has gained millions of views. But will it bring in more visitors?
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How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a guide to getting started as an influencer.
Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
11 VC firms funding the next phase of the creator economy, from AI-powered tools to e-commerce startups
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Twitch's CEO explains why he thinks AI will be a 'boon' for livestreaming creators
Twitch CEO Dan Clancy is a former NASA engineer with a Ph.D. in artificial intelligence. He discussed how the tech is impacting livestreaming.
How Amazon's TV ambitions could be boosted by a new startup
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
I'm delighted by this car dealership's parody of 'The Office'
A three-person team at an upstate New York Chevy dealer went viral with their parody of "The Office." I loved it, but will it sell cars? I asked.
Instagram reels is rivaling TikTok globally and chipping away at key usage metrics, new data shows
Morgan Stanley and Omdia surveyed thousands of social-media users on how often they use TikTok, YouTube, and Instagram.
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Inside Overtime's merch strategy to create the 'new varsity jacket of the high school hallway' and cater to Gen-Z and millennial sports fans
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
Amazon is getting a ton of people to watch Prime Video, as it battles Netflix for ad dollars
A new Evercore survey shows Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix.
Read the pitch decks from media and entertainment startups that have raised millions to disrupt Hollywood
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
See the 14-page pitch deck Jukin Media vets used to raise $4 million to disrupt travel media
Jukin Media leaders are launching travel media company Lost iN with $4 million in seed funding. They laid out their plans in a pitch deck.
"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp
Intuit Mailchimp CMO Michelle Taite describes the advice she was given to adapt to the constantly changing field of marketing at the Cannes Lions 2024 International Festival of Creativity.
Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"
Esi Eggleston Bracey of Unilever describes her CMO role as the "Change Management Officer," focusing on transforming the entire ecosystem to drive growth and innovation at the Cannes Lions 2024 International Festival of Creativity.
CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis
The Female Quotient founder and CEO Shelley Zalis talks about the importance of language and collective voice in marketing. Zalis was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.
AI is transforming Bose by accelerating speed, improving consumer experiences, and achieving unparalleled scale, says CMO Jim Mollica. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare
Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu
Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains how generative AI, building on the tech's data insights foundation, will change marketing. He was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Court filing reveals 5 creator economy startups YouTube star MrBeast has invested in
These are the companies in which YouTube's top creator, Jimmy Donaldson, known as MrBeast, has invested his earnings, documents show.
Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer
State Farm's Kristyn Cook, who is the company's chief agency, sales, and marketing officer, explains how "Jake from State Farm" embodies the company's mission at the Cannes Lions 2024 International Festival of Creativity.
New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America
Gabrielle Wesley, CMO of Mars Wrigley North America, discusses why product innovation is so difficult and the lessons she learned when facing tough competition. Wesley was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
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Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
Chime CMO Vineet Mehra describes how brands can attract customers of the future by staying curious and experimenting. Mehra was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results
Alex Schultz, Meta's CMO and VP of analytics, says marketing leaders need to look beyond the hype for where AI will lead. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes
SAP's CMO Julia White recalls a lesson learned earlier in her career — on leading teams through change, and owning up to mistakes. She was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
How Northwell Health's bet on branded entertainment is paying off, with shows on Netflix and Max and 5 more in the works
Northwell is ramping up in entertainment with five projects in development, including a film.
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood He spoke to Business Insider at the Cannes Lions 2024 International Festival of Creativity.
"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic
Cristina Diezhandino, the CMO of Diaegeo, explains how she had to rethink her company's strategy because of the COVID-19 pandemic. Diezhandino was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"
Tressie Lieberman, CMO of Yahoo, discusses her connected strategy to bring back Yahoo's "iconic energy". She was interviewed at the Cannes Lions 2024 International Festival of Creativity.
CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin
CMOs need to focus on more than just the brand; they also need to focus on the community, sustainable practices, and consumer experiences with the products, says Mustafa Shamseldin, PepsiCo's category growth officer and CMO of international foods. Shamseldin was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire
Don McGuire, Qualcomm's CMO, discusses how 12 years of AI development have given the company an edge during an interview at the Cannes Lions 2024 International Festival of Creativity.
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How a Zoom trivia game is helping Gen-Z women with the loneliness epidemic — and building a business
The Big Silly Trivia Game connected 5,000 young women over weekly Zoom trivia games this spring, and the show is preparing for its second season.
"Humanized growth" through purpose and sustainability is a priority for Mazda says Brad Audet, CMO of North America
Mazda's priority remains "Humanized growth" through purpose and sustainability, says Brad Audet, CMO of North America. Audet was interviewed at the Cannes Lions International Festival of Creativity 2024.
Building communities inside and outside the company is critical to success for marketing leaders says Diana Frost, chief growth officer at Kraft Heinz
Diana Frost, the global chief growth officer at Kraft Heinz, discusses how reaching out to other CMOs gave her valuable advice for her new role at the Cannes Lions 2024 International Festival of Creativity.
Why the CMO is the one executive who needs to stay the closest to culture, according to Jackie Jantos of Hinge.
Jackie Jantos, the CMO of Hinge, explains how CMOs put themselves at the "epicenter of creativity" at the Cannes Lions 2024 International Festival of Creativity.
Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express
The customer has always been at the center, but brands have to adapt as the pace of change in the world accelerates, says Elizabeth Rutledge, CMO of American Express. Rutledge was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade
Marketing has evolved dramatically from basically a sales support function to the "voice of the client back to the business," says Antonia Wade, PwC's global CMO. Wade was interviewed at the Cannes Lions International Festival of Creativity 2024.
A Spotter exec shares 3 predictions for how AI will impact the creator economy, including why short-form video may be the first casualty
Paul Bakaus, Spotter's EVP of product and creator tools, said audiences will crave deeper connections in the AI age and short-form video may struggle.
CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working
New CMOs will come into the role wanting to make their mark and drive change. But Mark Weinstein, CMO of Hilton, says it's just as important to understand what the drivers of success are already for the company.
The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried
As companies and societies have become more complex, it's important for CMOs to focus on values to make good decisions, says DoorDash CMO Kofi Amoo-Gottfried. He was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.
General Mills' Chief Brand and Disruptive Growth Officer Doug Martin explains how cross-functional partnerships are key to a CMO's success. Martin was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budget advantages as well. Penn was interviewed at the Cannes Lions International Festival of Creativity 2024.
Google studied Gen Z. What they found is alarming.
A new study reveals how Gen Zers behave in their natural habitat: the internet
Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans
Taylor Swift brought new football fans to the game, but the NFL has focused on growing its engagement with young people for the past six years. NFL CMO Tim Ellis spoke to Business Insider about the strategy at Cannes Lions 2024.
"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.
Peacock's CMO Shannon Willett advocates taking risks to participate in cultural conversations. Willett spoke to Business Insider at Cannes Lions 2024.
ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer
Kate Cronin, chief brand officer at Moderna, says 83% of the company's employees are using ChatGPT for an array of applications. Cronin was interviewed at Cannes Lions by Business Insider.
CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
Carla Hassan, the CMO of JP Morgan Chase, advocates for listening and asking questions as an effective form of leadership. Hassan was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
"Don't run too fast" – the best advice Delta CMO Alicia Tillman received
Delta CMO Alicia Tillman explains how the company's rich history has guided her role and strategy. Tillman was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
Emily Ketchen, CMO and VP, intelligent devices and international markets at Lenovo, explains how she uses her role to influence products, in an interview at the Cannes Lions 2024 International Festival of Creativity.
How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization
Jessica Apotheker, the global CMO at BCG, advises CMOs to give business leaders data insights about their business and to be consistent in measuring their own impact. She was interviewed by Business Insider at Cannes Lions 2024.