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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Demographics

Emily Hosie, founder and CEO at Rebelstork, created a resale platform for gently used baby gear and products.

Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.

On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.

Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.

EV segment shakeup: Economic uncertainty and inflation have resulted in job cuts across the EV sector, which could slow down bigger players and cripple startups that were beginning to ramp up production.

While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.

Kristin O’Brien, general manager of the Brand Platform at LTK, spoke with Insider Intelligence about targeting Gen Z consumers, the prevalence of social commerce, and back-to-school trends.

LGBT+ population grows in US but sees threats: Despite its increased numbers, this demographic group faces significant barriers to well-being and economic security.

On today's episode, we discuss how the coronavirus changed each generation, Twitter's ecommerce ambitions, what consumers want from brands one year into the pandemic, Virginia becoming the second state to enact a consumer privacy law, TikTok competitors from YouTube and Netflix, how to improve your art viewing experience, and more. Tune in to listen to the discussion with eMarketer principal analyst Jeremy Goldman, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.