For many buyers, it’s simple: They make a purchase when they find something they want to buy. There are, of course, many ways that social users can find products they like on social media. And our exclusive primary research reveals that there is a multitude of other reasons why buyers choose to make purchases on social platforms.
About half of US Gen Z and millennial social users make purchases on social media, compared to 38% of US adults overall. Boomers are the least likely to buy via social.
Among US citizens ages 18 and older, 60% feel there should be political ad spending limits for groups not affiliated with political candidates. Only 16% think their spending should remain unlimited.
Insider Intelligence spoke with Megan Brophy, Vice President of Marketing and Brand Strategy at Abercrombie & Fitch, about the brand’s work on TikTok and the prevalence of livestream shopping in the US market.
In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.
Among US adults, 16% pay for a Walmart+ membership. Those subscribers skew younger: 23% of 18- to 34-year-olds pay for the premium, versus just 10% of those ages 55 to 65.
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.
Intel on the ropes: Competition, uncertainty, and stumbling PC sales could have Intel preparing to lay off thousands of employees when it is also seeking billions of dollars in investment for new factories.
The days of clipping coupons from booklets are long gone. Coupons, like so many other paper-based products, have gone digital. Retailers are focused on streamlining the savings experience for consumers to foster brand loyalty and punch up sales.
Hispanic consumers make up over 18% of the total US population, which equates to about 62 million people, according to the US Census Bureau’s most recent American Community Survey.
Insider Intelligence spoke with Evelyn Krasnow, CMO of Fernish, about furniture rental and how the company has succeeded in targeting younger consumers.
Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.