Behavioral advertising could be on the federal chopping block: A draft of the American Privacy Rights Act drew criticism from ad groups for proposing harsh restrictions.
Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.
Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.
Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
To be effective communicators, marketers must convey data in easy-to-digest ways. Whether they’re advocating for more resources, delivering a performance report, or influencing strategic decisions, marketers should integrate data at every step, presented in a cohesive way. Here are six steps to tell data stories effectively.
Amazon's publisher summit reveals new ad solutions: Measurement and compliance tools should help the retail giant maintain its competitive edge in advertising.
Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.
The (again delayed) deprecation of third-party cookies and Apple’s AppTrackingTransparency initiative have fueled an imperative for brands and retailers to home in on proprietary first-party and zero-party data.
With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. “To me, the absence of cookies doesn't mean absence of audience targeting,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half EMARKETER summit. “You can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,” he added.
Despite the rise of connected TV, over-the-air programming remains a vital part of the television ecosystem, engaging millions of viewers outside the scope of big data. Learn how comprehensive measurement strategies can ensure that every viewer counts, no matter how they choose to watch.
As cookies crumble, marketers are turning back to the basics of measurement, prioritizing deterministic data over probabilistic guesses. Learn how the focus on direct, consented consumer interactions is paving the way for more accurate and actionable advertising insights.
Even in a scramble for cookieless identity solutions, collecting consumer data should never feel sneaky. Consumers are aware of the need for their data in providing better, more tailored experiences. Nearly three in four consumers understand that sharing their data enables websites and apps to serve personalized ads, according to a January 2024 report by the IAB. The same report found that 70% of consumers are willing to share their personal data to support advertising. To work with them instead of against, here are four right ways to take a consumer-centric approach to data collection.
New data sets, often referred to as big data, are revolutionizing the way we understand television viewing patterns. Find out how these insights are benefiting both buyers and sellers in the media industry.
Shopping should be easy, according to Ryan Fagan, vice president of digital at Lowe’s. “Our job is to guide them through their shopping trip as seamlessly as possible.” Fagan shared three ways Lowe’s is enhancing its ecommerce experience, from tailoring the digital experience to specific customer segments to surfacing other relevant products throughout the shopping journey.
New AI advertising tools introduced by Meta: Updates are designed to boost Reels campaign performance with advanced creator filtering and dynamic product ads.
Push notification trends highlight industry differences: Retail and media excel with tailored strategies, while travel struggles with lower engagement.
Google has delayed cookie deprecation once again as it gives marketers and industry regulators more time to provide feedback on its Privacy Sandbox solutions. But that doesn’t mean marketers should be pulling back on post-cookie plans.
In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?