![Danger of pricing your home too high... and why it's backfiring on over-ambitious sellers](https://i.dailymail.co.uk/1s/2024/07/17/15/87450311-0-image-a-25_1721226112345.jpg)
When selling a home, everyone wants to get the best price possible. But shooting for the moon can have unwanted consequences - especially if the price has to be reduced later on, according to research by Rightmove. Properties that have been discounted are twice as likely to see sales fall through, take much longer to sell and are more likely to not be sold at all, according to its analysis of sales over the last five years. And despite today's lukewarm property market, the property website claims many sellers continue to ask for far more than their home is really worth.