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Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's

Walmart supercenter
Walmart's looking to take on Amazon. Sean Gallup/Getty Images
  • Walmart is moving further into the advertising business.
  • The online giant just announced that it plans to acquire advertising startup Polymorph Labs.  
  • Walmart's announcement signals that it's getting serious about leveraging its scale to make an impact in the world of advertising.
  • Visit BusinessInsider.com for more stories.
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