ESPN's rival to FanDuel and DraftKings is flailing. Here's why and how it could rebound.
The bruising few months for Penn Entertainment's sports betting app ESPN Bet show the long, hard road for any brand rivaling FanDuel and DraftKings.
Media
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a guide to getting started as an influencer.
Instagram is putting on a charm offensive to get people to use its new AI tools. Will you?
Instagram launched an "AI Studio" feature that lets creators make their own chatbots. Mark Zuckerberg is out pitching it and other AI tools.
Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Netflix is the rare company with 2 CEOs. So what happens when they disagree?
What happens when dual CEOs disagree? Netflix's co-CEO Greg Peters recently broke it down.
11 VC firms funding the next phase of the creator economy, from AI-powered tools to e-commerce startups
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
'He must bow out': the media reacts to Biden's historically bad debate performance
Media outlets and commentators described President Joe Biden's debate performance as "disastrous" and "sad." BI compiled some of the main reactions.
Twitch's CEO explains why he thinks AI will be a 'boon' for livestreaming creators
Twitch CEO Dan Clancy is a former NASA engineer with a Ph.D. in artificial intelligence. He discussed how the tech is impacting livestreaming.
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How Amazon's TV ambitions could be boosted by a new startup
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
NBC's decision to use an AI version of a 'very much alive' sportscaster during the Olympics is making people nervous
In the upcoming Summer Olympics, NBC will offer viewers a personalized AI-generated version of legendary sportscaster Al Michaels to recap events.
Instagram reels is rivaling TikTok globally and chipping away at key usage metrics, new data shows
Morgan Stanley and Omdia surveyed thousands of social-media users on how often they use TikTok, YouTube, and Instagram.
Inside Overtime's merch strategy to create the 'new varsity jacket of the high school hallway' and cater to Gen-Z and millennial sports fans
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
Amazon is getting a ton of people to watch Prime Video, as it battles Netflix for ad dollars
A new Evercore survey shows Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix.
Read the pitch decks from media and entertainment startups that have raised millions to disrupt Hollywood
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
The biggest scandal in gaming right now, explained
Dr Disrepsect, a top game streamer on YouTube, admitted to messaging a minor in 2017.
See the 14-page pitch deck Jukin Media vets used to raise $4 million to disrupt travel media
Jukin Media leaders are launching travel media company Lost iN with $4 million in seed funding. They laid out their plans in a pitch deck.
Court filing reveals 5 creator economy startups YouTube star MrBeast has invested in
These are the companies in which YouTube's top creator, Jimmy Donaldson, known as MrBeast, has invested his earnings, documents show.
Joshua Kushner's Thrive Capital makes a further push into entertainment, backing A24, the studio behind 'Euphoria' and 'Uncut Gems'
Thrive Capital is backing A24, the studio known for buzzy hits like "Civil War," "Everything Everywhere All at Once," and Netflix's "Beef."
How Northwell Health's bet on branded entertainment is paying off, with shows on Netflix and Max and 5 more in the works
Northwell is ramping up in entertainment with five projects in development, including a film.
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfect opportunity for brands to cash in on the hype.
How a Zoom trivia game is helping Gen-Z women with the loneliness epidemic — and building a business
The Big Silly Trivia Game connected 5,000 young women over weekly Zoom trivia games this spring, and the show is preparing for its second season.
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Netflix co-CEO explains why the company keeps increasing prices for ad-free plans
Netflix subscribers "want a higher diversity of shows, they want more quality shows," co-CEO Greg Peters aid.
A Spotter exec shares 3 predictions for how AI will impact the creator economy, including why short-form video may be the first casualty
Paul Bakaus, Spotter's EVP of product and creator tools, said audiences will crave deeper connections in the AI age and short-form video may struggle.
TikTok Shop is winning over Gen Z adults, but its strides with millennials show its greatest opportunity
Millennial and Gen Z adults were the biggest buyers on TikTok Shop, a new report from Morning Consult found.
Caitlin Clark is one of the most popular basketball players in the game right now and is changing views of women's sports
Caitlin Clark ranks among the most popular active basketball players, along with the NBA's LeBron James and Stephen Curry, according to YouGov.
Google studied Gen Z. What they found is alarming.
A new study reveals how Gen Zers behave in their natural habitat: the internet
Netflix just tweaked its famous 'keeper test' used to drive out underperformers
Netflix's "keeper test" isn't going anywhere, but the company added some clarifying language.
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it indispensable for viewers and advertisers.
College donors are fed up with the pressure to pay more and more money to attract top athletes
College donors and fans, including the NBA veteran Charles Barkley, are growing concerned about the NIL landscape and how "collectives" operate.
The 34 most innovative CMOs of 2024
Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.
BuzzFeed really needs a 'Hot Ones' deal
If BuzzFeed doesn't make a deal, then it's going to have a lot of problems.
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Instagram and TikTok are trying to put the 'social' back in social media with new features for close friends
Instagram, TikTok, and Snapchat are leaning into features for close friends instead of influencers.
NBC, Disney, and Amazon are spending billions on sports. Hollywood could be the big loser.
The battle for NBA media rights has spotlighted how important sports content has become to keeping viewers, despite its soaring costs.
Athlete betting scandals are rocking sports — but there's an upside
Sports-betting scandals have led to some athlete bans, undermined sports, and given gambling a bad rep. Here's how the industry tries to thwart them.
Netflix wants to be Disney when it grows up
Netflix knows the real money is offline. So it's taking a page from Disney and launching Netflix House.
Disney sued by 2 workers after it asked them to relocate from California to Florida to work at a $1 billion campus, which it later canceled
Disney's proposed $1 billion Lake Nona campus in Orlando was canceled after about 200 workers had relocated from California.
Jeff Bezos' plan for The Washington Post is imploding
Bezos' grand plans to remake The Washington Post seem to be blowing up after the incoming newsroom editor, Robert Winnett, pulled out of the job.
'Premium content' is at the center of the latest debate in the digital advertising world. Here's what you should know.
Marketers are redefining "premium content" amid debates about first-party data and the rise of "made for advertising" websites.
Elon Musk's AI-driven plan for news on X is like 'old Twitter on steroids,' expert says
The X owner thinks he has an idea "better than conventional journalism," but commentators say combining AI and news poses serious risks for users.
The Perplexity AI drama explained in 60 seconds
The AI search startup Perplexity has been accused of "ripping off" publishers' content without proper attribution. Here's what's going on.
TikTok is letting brands create AI versions of real influencers, and it shows how the technology could reshape the creator business
TikTok is rolling out a new feature that will allow brands to use AI-generated avatars in ads.
Netflix is moving into malls
"Netflix House" has picked its first two "experiential entertainment" venues: Pennsylvania and Texas. Both will replace department stores in malls.
Instagram notes are growing at a 'wild pace' and central to the app's future plans
Business Insider spoke with more than a dozen creators to see whether they liked the notes feature and how they were using it.
How Pandora's influencer-marketing team helped the jewelry brand become a better partner to creators of color
Nikki Jenkins first joined Pandora in 2021. Since then, she and her team have earned a positive reputation among creators of color.
The problem with the egg-freezing boom
Fertility clinics are targeting Gen Zers who want to be parents someday — but freezing your eggs in your 20s comes with a cost.
Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry
Button is expanding into retail media, allowing brands to run e-commerce ad campaigns.
Jeff Bezos weighs in on the chaos gripping his newspaper
Jeff Bezos assured Washington Post journalists the paper would maintain its journalistic standards as controversies mount over CEO Will Lewis.
Athlete marketing is booming with the evolution of NIL and creating new career paths
Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make money from their name, image, and likeness.
Far-right blogger Jim Hoft used The Gateway Pundit's company funds to buy himself a Porsche and an oceanside Florida condo
At a bankruptcy hearing, the pro-Trump blogger appeared to show little distinction between The Gateway Pundit's funds and his personal finances.
Pay TV is in so much trouble that even its one bright spot is dimming
YouTube TV was one of the only things growing in the TV business. But it just shrank, too.