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The classic look of a tech CEO has evolved over the years, from Steve Jobs' black turtleneck to Mark Zuckerberg's hoodie to ... Evan Spiegel's corduroy suit?
Spiegel appears in a fur coat, holding a puppy. Another shot has him in a suit, leaning against a parking lot wall. Spiegel dons a plaid suit to cross the street. It's an entirely different, and entirely unforgettable, look than the traditional picture of a tech CEO in jeans and a hoodie.