Check out the 10-slide pitch deck female-founded fintech startup Slip used to raise $3.1 million
- London-based Slip has secured $3.1 million for its customer receipts analysis platform.
- The startup analyses receipts to identify trends and marketing opportunities for retailers.
- Check out the 10-slide deck used to secure the fresh funds.
A startup that analyses customer receipts to generate data-driven insights for retailers has secured $3.1 million in a round led by Adjuvo.
London-based Slip, which launched in 2022, has developed software that analyses receipts to identify new consumer trends, marketing opportunities, and ways for companies to connect with customers more effectively.
Receipts have been a "wasted opportunity until now," but Slip can turn them into a "data-rich source of customer insight," cofounder and CEO Tash Grossman told Business Insider in an interview.
Slip works by integrating its API with systems such as Shopify, Klaviyo, Epos Now, and Sitoo. It then takes any data on customer activity and feeds it directly into its partners' marketing platforms.
The startup has developed a consumer offering too. Customers can download Slip's app to save receipts, handle their returns, and manage warranties for items they've bought from partner brands.
Grossman said she didn't encounter sexism while raising the startup's pre-seed in March 2022 — but "it definitely crept in" while raising funds for this seed round.
"I was very surprised to have a few investors ask me about my plans for marriage and kids. I can't imagine a fellow male founder would have been asked the same questions — although one silver lining is that it's a great red flag to help you avoid those VCs," she added.
Adjuvo led the seed round. Other participants included Haatch Ventures, Unbundled VC, the Side by Side Partnership, and various angel investors, including ASOS executive Dan Elton and Julian Burnett, former chief information officer at Frasers and CTO at John Lewis.
Grossman said Slip would use the cash injection to expand its platform to more retailers. The pitch deck used for the round says it plans to hire sales and technology roles.
Check out the 10-slide pitch deck used to secure the fresh funding.