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A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-26T13:38:40Z
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Claudine Patel, CMO, Sanofi Consumer Healthcare, screengrab

Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T19:36:45Z
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Susanne Franz, CMO of Volkswagen screengrab

Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T17:44:36Z
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Mustafa Shamseldin, Category Growth Officer & CMO, International Foods PepsiCo

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

CMOs need to focus on more than just the brand; they also need to focus on the community, sustainable practices, and consumer experiences with the products, says Mustafa Shamseldin, PepsiCo's category growth officer and CMO of international foods. Shamseldin was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
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A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T17:31:12Z
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Qualcomm CMO Don McQuire

Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

Don McGuire, Qualcomm's CMO, discusses how 12 years of AI development have given the company an edge during an interview at the Cannes Lions 2024 International Festival of Creativity.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T16:59:18Z
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Brad Audet, CMO of Mazda, screenshot

"Humanized growth" through purpose and sustainability is a priority for Mazda says Brad Audet, CMO of North America

Mazda's priority remains "Humanized growth" through purpose and sustainability, says Brad Audet, CMO of North America. Audet was interviewed at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T16:32:39Z
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Diana Frost, global chief brand officer, Kraft Heinz screen grab

Building communities inside and outside the company is critical to success for marketing leaders says Diana Frost, chief growth officer at Kraft Heinz

Diana Frost, the global chief growth officer at Kraft Heinz, discusses how reaching out to other CMOs gave her valuable advice for her new role at the Cannes Lions 2024 International Festival of Creativity.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. Advertising 2024-06-25T15:53:26Z
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Elizabeth Rutledge, CMO, Amex screenshot 2

Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

The customer has always been at the center, but brands have to adapt as the pace of change in the world accelerates, says Elizabeth Rutledge, CMO of American Express. Rutledge was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T14:15:28Z
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Antonia Wade, global CMO of PwC, screenshot at Cannes Lions

Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

Marketing has evolved dramatically from basically a sales support function to the "voice of the client back to the business," says Antonia Wade, PwC's global CMO. Wade was interviewed at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T13:18:41Z
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Mark Weinstein, CMO of Hilton, at Cannes Lions 2024 screenshot

CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

New CMOs will come into the role wanting to make their mark and drive change. But Mark Weinstein, CMO of Hilton, says it's just as important to understand what the drivers of success are already for the company.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T12:32:41Z
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Kofi Amoo-Gotfried, CMO of DoorDash, screengrab from interview

The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

As companies and societies have become more complex, it's important for CMOs to focus on values to make good decisions, says DoorDash CMO Kofi Amoo-Gottfried. He was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-25T11:44:02Z
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Screenshot of Mark Penn, CEO of Stagwell

Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budget advantages as well. Penn was interviewed at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-24T23:42:13Z
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Tim Ellis, CMO of NFL, at Cannes Lions 2024

Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

Taylor Swift brought new football fans to the game, but the NFL has focused on growing its engagement with young people for the past six years. NFL CMO Tim Ellis spoke to Business Insider about the strategy at Cannes Lions 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-24T23:24:56Z
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Shannon Willett, CMO of Peacock, interviewed at Cannes Lions 2024

"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

Peacock's CMO Shannon Willett advocates taking risks to participate in cultural conversations. Willett spoke to Business Insider at Cannes Lions 2024.
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A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-24T22:55:45Z
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Kate Cronin, chief brand officer at Moderna, interviewed at Cannes Lions 2024

ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

Kate Cronin, chief brand officer at Moderna, says 83% of the company's employees are using ChatGPT for an array of applications. Cronin was interviewed at Cannes Lions by Business Insider.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-24T21:22:04Z
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Screenshot of Jonathan Adashek, SVP of marketing at IBM

Why "deployment of AI is top of mind for everybody," according to IBM's Jonathan Adashek

Marketers are trying to figure out how to deploy AI, and how to tie it to their business, says Jonathan Adashek, SVP of marketing at IBM. Adashek was interviewed for CMO Insider at the Cannes Lions International Festival of Creativity 2024.
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable. CMO Insider 2024-06-24T21:08:18Z
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Julia Goldin, CMO of Lego, interviewed at Cannes Lions

Have the patience to slow down first before moving faster later – the best advice Lego's Julia Goldin received when she became CMO

Julia Goldin, chief marketing officer at Lego, says that leaders need to slow down and bring their teams along on the journey, in order to drive lasting change. Goldin was interviewed by Business Insider at Cannes Lions 2024.
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