To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
Media
2024-06-25T17:26:57Z
The Big Silly Trivia Game connected 5,000 young women over weekly Zoom trivia games this spring, and the show is preparing for its second season.
Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.
Marketers are redefining "premium content" amid debates about first-party data and the rise of "made for advertising" websites.
Button is expanding into retail media, allowing brands to run e-commerce ad campaigns.
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the pitch decks they've used.
Oracle is winding down its ad division after spending more than $4 billion acquiring advertising companies over the past decade.
Recent ad misplacement scandals have caused advertisers to question the role of their verification firms.
Basketball legend Bill Walton, known for his standout career at UCLA and in the NBA, has died at 71 after a battle with cancer, the NBA announced.
Royal Caribbean and Carnival cruise ships took off from the Port of Baltimore after the collapse of the Francis Scott Key Bridge in March.
Hollywood's Memorial Day weekend box office sales struggled, with "Furiosa" and "Garfield" leading the pack but falling short of expectations.
Tappa raised $4.9 million in seed funding amid big privacy changes from Apple and Google, which have hindered marketers' campaign tracking.
Trendy olive oil brand Graza launched its refillable cans by sending them to 300 content creators.
TripleLift partners with Amazon, allowing advertisers to extend campaigns beyond the e-commerce giant's websites using native ad display formats.
Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.
Media
2024-05-13T12:41:48Z
Apps like 222, Saturday, The Breakfast, and Timeleft are fighting loneliness and fostering friendships through in-person meetups.
Meta is expanding its AI ad product, Advantage+, with generative AI tools that allow advertisers to create visuals and text.
Beehiiv has raised $33 million in a Series B round of funding as it builds an ad business to rival Substack's subscription-based model.
Edelman plans to grow its AI team by 6X from 2024 to 2025.