Joy Dean

In the latest piece from Digiday’s Sam Bradley, Influencer’s President of EMEA, Luke Barnes, serves up his take on influencer and OOH activity at Wimbledon this year 🎾 Read the full article on Digiday now. #Wimbledon #InfluencerMarketing #CreatorContent

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Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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What have we learned as digital marketers from UK Election 24? A lot! We look at the CPM rises, the TikToks, and search interest in the party leaders over the past week since their live ITV head to head 👇 https://lnkd.in/eNWDFh-m #kinase #election #digitalmarketing

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Universal standards are on the way to help digital #advertisers measure their carbon emissions through GARM and Ad Net Zero, aiming to solve the industry's long-standing sustainability measurement challenge and accelerate the decarbonisation of the media industry. 🙌 Discussing the potential impact, Hannah Mirza shares her thoughts with The Current: “Today, if you're trying to baseline your carbon impacts from your media investment with a view to making reductions because you've set a corporate goal around scope 3 emissions decreasing, your baseline data is inevitably inaccurate. It's very difficult for you to then show progress against that baseline,” says Hannah. To read the full piece, head over to The Current below 👇 https://lnkd.in/dkmmPPwi #carbonreduction #sustainability #carbonemissions #reducecarbonfootprint #responsiblemarketing #responsiblemedia #GARM #adnetzero #decarbonisation

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Subscriptions continue to grow for digital publishers, whilst revenue from display continues to diminish, according to the latest Digital Publishers’ Revenue Index from the AOP and Deloitte. Though display formats remain the largest category by volume, after more than a year of consistent decline, the gap is closing with subscription revenue. https://lnkd.in/eTkrPrpw   “Display advertising and subscriptions are closing in on taking an equal share of digital publishers’ revenue, which is welcome news for an industry that is too often buffeted by the storms in ad-land,” shared AOP MD, Richard Reeves. “Meanwhile, though still a modest share of total revenue, audio’s ongoing growth is fascinating to track. Should this trend continue, we may see audio revenue overtake video, which I doubt many would have predicted this time last year.”   You can find more top-line findings from Digital Publishers’ Revenue Index here: https://lnkd.in/eTkrPrpw #digitalpublishing #revenue #DPRI #displayadvertising #subscriptions

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Pinterest appoints new UK MD and Zenith UK CEO steps down. Also, promotions and appointments from PayPal, Total Media Group, Ipsos UK, and more. View all of the latest performance marketing people moves via the link in comments. Natalie Cummins Sannah Rogers Jon Stevens Zenith UK Beth Horn Pinterest Dr. Mark Grether John Anderson PayPal Mike Sell Guy Sellers Thomas Laranjo Celine Saturnino Penny Took Total Media Naomi Jones Ipsos UK Jorg Boutkan Deployteq Noel Cook Wildstone Sophie McElligott Dazed Media #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #adtech #CMO #marketer

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Involved in influencer marketing and want better performance data? Going to Cannes? Grab a chat with Element Human's Hamish McPharlin and learn how we're standardising measurement for influencer marketing with an approach that'll make your head spin. Contact us on Linkedin to request a meeting. #influencermarketing #marketing #CannesLions2024 #CannesLions #creatoreconomy #creatormarketing

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The IPA (Institute of Practitioners in Advertising) Bellwether report for Q1 2024 reveals a resilient UK marketing landscape, with events and experiences remaining the standout performers. In the last quarter, events saw a record expansion with a net balance of +23.1% - the highest in the survey's 11-year history. Our Group CEO, Patrick Reid, comments on these results and what they mean for experiential agencies. “As the UK economy emerges from the recent recession, brands have come to appreciate the vital role that experiences play in driving their bottom line. By offering a unique experience alongside authentic content, they can cultivate genuine, long-lasting connections with their audience to drive meaningful, sustainable growth.” Read the full insights here. Read the full report here: https://im.ag/442Mpxw. #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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Connected TV in the UK is on the rise, with both consumers’ viewership and marketers’ advertising investments booming! Yet, it is still a new frontier for many. Our report shows that 49% of marketing decision-makers don’t understand the key advantages, and 31% struggle to name the barriers to investment in CTV. Our new UK CTV Pulse report helps bridge this knowledge gap and navigate consumers' evolving viewing preferences. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

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Have you considered the potential of financial marketing audiences for crafting more personalized advertising campaigns? Our latest blog unpacks how to boost your marketing strategy using financial marketing audiences across channels for non-financial campaigns. Read more about our work with FMCG Direct, a Deluxe company, and the financial marketing audiences we've crafted with them. Read here ➜ https://lnkd.in/gNQxm_wf #PurchaseData #DigitalMarketing #ConsumerData #AudienceTargeting

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When will machines deliver vast productivity uplifts in #mediabuying? Our CEO, Ashley MacKenzie, shares his thoughts with Omar Oakes at @themedialeader. “In the new age of programmatic media activation and global real-time bidding, humans aren’t able to assess performance of RTB or follow its complexities — only machines can. Further, a PowerPoint deck containing a performance or media buying review — now necessarily one and the same thing — used to take a subject matter expert weeks to write. They are are now created by AI in, literally, minutes.” https://lnkd.in/eumDVCGP

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Advertising Week had alot for marketers to be cheerful about - a new venue, 7,000 attendees, 350-plus speakers, Take That and the scary doll from Squid Game. But with the CMO role under increasing pressure, they also had things to get off their chests. The Drum's Sam Anderson and Hannah Bowler caught up with marketers who had 3 key things on their minds: 📊 First-party data 😇 Purpose, trust and advertising’s role in the climate crisis. 🤖 Artificial intelligence Read more: https://lnkd.in/eANyQPHi #marketing #ai #brandpurpose #data

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Want to know more about CTV? Then look no further! We have partnered with YouGov to speak to UK consumers & marketers to explore their perceptions of CTV and the opportunities it brings. We are also knee deep in scoping measurement opportunities. So feel free to download the report & get in touch if you want further information. #CTV #CTVmeasurement #Teads

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In a recent Association of National Advertisers article, Andy Crossen, Head of Product Innovation at Channel Factory, discusses how brands have the power to turn negative online narratives into positive interactions. By intentionally supporting content that uplifts and empowers, brands can enhance mental health, boost brand loyalty, and create a more positive digital ecosystem. Learn how shifting ad dollars towards positivity aligns with moral responsibility and strengthens brand health and consumer engagement. Read more at https://lnkd.in/gEDFBmWX.

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Announcing Teads' new UK CTV Pulse report! Discover how CTV is transforming the advertising landscape in the UK. From evolving consumer viewing habits to innovative CTV Native ads, our report unveils crucial insights. 5 Key Findings: • 21% of UK households have cancelled some streaming services, and 11% have switched to cheaper plans due to cost concerns. • 49% of marketers surveyed don’t fully understand CTV’s key advantages. • CTV Native ads on smart TV home screens can reach 37% of UK streamers with ad-free subscriptions and 30% who watch broadcasters’ content online. • 35% of marketers cite cost as the main drawback of CTV advertising. • 33% of UK consumers watch major sporting events at home via CTV devices. 👉 Click the link in the comments for more insights! #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #AI #Innovation #Creativity #Omnichannel #UK #UKMarketing #ConsumerInsights #DigitalMarketing #CTV #ConnectedTV

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🚀 The B2B ad market in the UK and Europe is booming, with spending set to hit €116.5bn in 2024. By 2028, 82% of digital ad revenue will be programmatic 📈 Download StackAdapt’s Guide to B2B Marketing to learn how to: 🎯 Target the right audience 🗺️ Map the customer journey 🔀 Build multichannel strategies 📊 Run full-funnel campaigns 🎨 Design converting ad creatives Read more: https://lnkd.in/edFyGwur #B2B #B2Bmarketing #marketing #digitaladvertising

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Our latest survey shows that less than half of UK publishers are ready for the aftermath of third-party cookie deprecation. While Google has adjusted its timeline, the clock is still ticking. Teads' Gwern Parri shares his views on the key challenges that UK digital publishers face today in a news story by The Media Leader UK. Read more: https://lnkd.in/eCk8y8Yk #DigitalPublishing #CookielessFuture #Advertising #Privacy #Cookies #AdTech

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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