Anita Caras’ Post

Don't know where to start or what are the benefits of 'CTV' ... your not alone! Our latest report helps demystify and offers practical guidance. Please drop me or the team a line if you want to chat but definitely download the report! 👇

In the words of Dan Black, Teads’ CTV Pulse is the culmination of a deep dive into the 'shift factors' affecting consumer content consumption, marketers willingness to commit shifting ad dollars and the driving factors for agencies looking to help advertisers move into CTV. Please click on the link below and have a read. #CTV #bestinglass

Connected TV in the UK is on the rise, with both consumers’ viewership and marketers’ advertising investments booming! Yet, it is still a new frontier for many. Our report shows that 49% of marketing decision-makers don’t understand the key advantages, and 31% struggle to name the barriers to investment in CTV. Our new UK CTV Pulse report helps bridge this knowledge gap and navigate consumers' evolving viewing preferences. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

If you haven't seen it yet, the Teads UK CTV Pulse Report is here to provide valuable insights into both streaming behaviours and media buyer mindset, while identifying perceived pros and cons and where knowledge gaps currently lie. With CTV adoption set to ascend further and cement it's place as a crucial element of any compelling media mix, it's key that agency and brand stakeholders understand how to effectively adopt best practices and fully utilise the benefits of CTV to navigate their challenges. Not only does our latest report offer practical guidance, but it also outlines how you can access CTV audiences with Teads. Give it a download and drop me a message if you're keen to hear more on how we can work with you to deliver successful omnichannel campaigns.

Connected TV (CTV) offers brands exciting new ways to connect with their audiences. In a recent interview with ExchangeWire, Teads' Dan Black shares his insights into the state of the CTV space in the UK and how brands and advertisers are embracing the shift in consumer viewing habits. Read more: https://lnkd.in/e8zYytet #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

Did you know that 21% of UK households have cancelled some of their streaming subscriptions due to price concerns? This highlights the importance of helping consumers save money without sacrificing the amount of content available to them and opens up more room for ad-supported CTV apps and subscription plans. Our new UK CTV Pulse report sheds light on major shifts in UK consumer viewing habits and helps brands stay ahead of the curve with their omnichannel marketing strategies. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

'Tis the week for strategic shopping and savvy ads! 🎁 🛒 According to a Teads study, while some consumers still enjoy the holiday rush in-store, a whopping 71% prefer to mix it up or shop entirely online. With our innovative ad units, including Teads Reachcast, AR ads, and CTV, your message can shine across all screens, capturing attention at those key shopping moments. Your brand can be the star of the holiday ads, leading shoppers from discovery to checkout. Check at Teads Holiday opportunities>> https://hubs.li/Q029MTwh0 #HolidayShopping #DigitalAds #Holiday #Deals #BlackFriday #CTV #Takeover #Omnichannel #ConsumerInsights #MediaStrategy #AdvertisingSuccess #RetailTrends #Advertising #Media #Holiday #Shopping

With consumer spending up 45% this year, isn't this the ideal moment for your brand to take center stage in front of these eager shoppers? With Teads, brands can achieve scale through high-impact ads that convey your message across quality inventory on every screen. Tead's Reachcast empowers brands to secure key engagement moments even before they unfold, allowing you to capitalize on leaned-in shopper moments. Partner with Teads to unlock the moment and the audience this Back To School season. Check out the 1-sheet for more information: https://lnkd.in/g-DjPM2s #media #advertising #backtoschool #omnichannel #ctv #performance #contextual #teads #bts

Introducing Teads Omnichannel Graph (OG) a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG leverages insights from editorial web environments and connected TV, enabling advertisers to plan, activate, and measure cross-screen video campaigns with unparalleled efficiency and precision. Teads OG enables advertisers to increase brand association and orchestrate campaigns across the glass to achieve optimal objectives. Discover more about Teads Omnichannel Graph and its capabilities here >> https://hubs.li/Q02BSnlj0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Identity #Contextual #IdentityGraph #Linear

Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement