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Retail Media Boosts Brand Equity! 🚀 Discover how brands leverage retail media to build long-term brand equity and drive sales, as Reckitt's Gary Osifchin and Walmart Connect's Lara Barmish discussed. Credit: Walmart Connect Follow for the latest Startup 💡 growth and performance 📈, AI 🤖 advancements, and tools 🛠️ that power productivity 💪 and stay ahead of the smart 📱 technology curve 🔄. #RetailMediaMatters #BrandEquity #SalesDriven #MarketingInsights #RetailTransformation

We are back with another episode of #theSocialCorner with our marketing expert Rafael Schwarz analyzing the recent #retailmedia gold rush and sharing his expectations for 2024. Rafael expects #retailmedia networks to enter a consolidation period in 2024 as marketers sift through dozens of offerings that are struggling with standardization and cut those that can’t demonstrate a distinct performance boost. #CPG brands that are under pressure to validate their investments in retail media will also demand new offerings from networks in 2024. Those include programmatic marketplaces in line with what Kroger and Walmart are developing. Where do you see #retailmedia heading in 2024? Very keen to hear your expectations in the comments below. More #media insights and updates every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

On Tuesday we hosted a happy hour for brand-side Ecomm & Retail leaders at the Acadia office in Atlanta. Most people didn't know each other, but left as friends at the end. Folks from brands like Red Bull, Hanes, Aloha, Reduce, and Kellanova swapped notes on AVN tactics, good DSP metrics to track, and how to get internal buy-in on investing in PDP content. I have 3 rules for these gatherings: 1. Name tags, so no great conversation is ever undermined by "sorry what was your name again?" 2. Cut through the small talk. We have some prompts to get a meaningful conversation going so people leave the event with some tangible learning. 3. No pitching! We're in it for the long haul, not a quick sale. Connecting the local ATL retail & ecomm community is a big priority for us this year. Ping me if you want to be in the loop for our next one!

It was an insightful couple of days at ADWEEK's #Commerceweek '24! Fresh from the bustling streets of Manhattan, Client Director Tara Hekmat shares her top 3 takeaways. 🗽 🛍️ Center the shopper: The consumer reigns supreme in every decision we marketers make. Dive deep into the importance of personalization and connection, as highlighted by industry leaders, like Amanda Bopp from Kate Spade and Kofi Amoo-Gottfried from DoorDash. 📈 Test & Learn: Continuous improvement is the name of the game. Discover the power of experimentation, with insights from Mondelēz' Steve McGowan and Campbell Soup Company's Marci Raible. 🍪 Adapt: Embrace the downfall of the #cookie and welcome a new era of innovation. Explore alternative targeting strategies (i.e. #retailmedia) and seize the opportunity to redefine online marketing, with insights from Chicory co-founders Yuni Baker-Saito and Joey Petracca. ADWEEK's Commerceweek 2024 exemplified the ongoing transformation in the retail and commerce marketing landscapes. Let's take these challenges and turn them into opportunities! SMG

🚨 Trend alert. Check out the key takeaways from ADWEEK Commerceweek shared by thought leaders across Publicis Commerce and Arc. Included: Arc EVP Growth, Sarah Tynan, recaps key themes from “The Value of Consumer Engagement in Media” session where Arc VP Strategy Director, Nneka Carrie Ude, discussed how merging datasets can lead to unique insights and new audience segments. 👉 https://lnkd.in/dfWuQG4e #RetailMedia #Adweek #Commerceweek #data #arcww

As support for retail media standardization continues to gain industry-wide traction, we have reached a pivotal moment where talks of standardization must transition into action. Today at IAB’s Connected Commerce Summit, we announced that the IAB will assume the retail media standardization framework and efforts we initiated earlier this year.   We will provide continued support as part of the IAB’s Retail Media Network Committee, with our VP of Business Strategy and Marketing Insights Claire Wyatt joining as Co-Chair.   Thank you to all of the companies across the entire retail media value chain who have come together to help drive standardization forward, including but not limited to: Instacart CVS Media Exchange (CMX) Publicis Groupe Publicis Commerce Starcom Spark Foundry The Mars Agency UM Worldwide Conagra Brands Sargento Foods Inc. Kenvue The Kraft Heinz Company Kellogg Company Mondelēz International Unilever Google Meta Pinterest Criteo dunnhumby   We’re confident this next phase is in great hands with the IAB and look forward to seeing retail media standardization become a reality.   #retailmedia #retailmedianetworks #standardization

New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

Laceeze - Embracing a Multi Channel Approach As part of our expansion into the USA, Laceeze chose to embrace a multi channel approach. In late 2023, we secured approval to feature our products on the Walmart marketplace, strategically introducing our brand as a key channel to broaden our footprint in the United States. As we navigate through the market, we're experiencing consistent and ongoing growth, with our sales on Walmart gradually gaining momentum. Exciting times ahead! 🚀📈 #EcommerceExpansion #WalmartMarketplaceSuccess Brand awareness and reaching a different audience are two of the key drivers for this approach to our expansion Which channels have made the most significant impact on your business?

FYI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage