The Business of Fashion

More and more influencers are sliding into their followers’ DMs. They’re doing so via Instagram’s broadcast channel feature, which was first introduced in February 2023, and essentially acts as a (one-sided) group chat that appears in a user’s direct messages inbox. In the channels themselves, much of the content influencers share is the same sort that they’d post on Instagram Stories, such as outfit selfies (followed by links to purchase), new online shopping finds or photos from vacation. But because it’s a private channel that you have to elect to join, there’s a sense that the broadcast channels are a gathering place for your most devoted followers. Just as influencers are using the channels to present a more candid picture of their day-to-day, so are brand founders. Shrugging off the “girl boss” era of the 2010s, which was defined by glossy success stories plastered on the covers of magazines, they’re using channels to give a more realistic picture of what it means to be an entrepreneur. It’s still early days for the broadcast channel feature, but already, users have feedback. https://lnkd.in/eGCdeSzg ✍️ Diana Pearl

Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the WNBA (Women's National Basketball Association)’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on its newfound fashion appeal. Read the full story by BoF's sports correspondent Daniel-Yaw Miller. https://lnkd.in/e5jeGJ89

LANVIN has named Peter Copping its new artistic director, ending a designer search that took more than a year amid instability at the French brand's Chinese parent company. Copping, a British native, will become the creative lead for womenswear and menswear from September 2024, the company said Thursday. Most recently, Copping worked at BALENCIAGA, which he joined as head of couture in 2021, working with creative director Demna to revive the range which had been shuttered by founder Cristóbal Balenciaga in 1968. Read the full story by Robert Williams https://lnkd.in/eZATqWWK #Lanvin

At CIFF · Copenhagen International Fashion Fair’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers. Read more.

No fireworks from the world’s most famous fashion brands, writes Tim Blanks.

The textile and leather certification company OEKO-TEX® allows fashion brands to signpost how they comply with environmental requirements through its modular certification system. Here, interim CEO Dr. Stefan Droste discusses the role transparency and certification play in fashion today and how businesses can stay ahead of regulatory change. Read more.

Looking for a new role in fashion? Broken Planet, Seiya Nakamura, Studio Nicholson and more are hiring: Design Manager at Broken Planet: https://lnkd.in/gFrMwS9S Wholesale Manager at Seiya Nakamura: https://lnkd.in/gVrxb-Xp Design Assistant at Studio Nicholson: https://lnkd.in/g5SbbpF7 #Careers

At Hailey Bieber’s IRL beauty experience in New York, fans waited for hours to try the line’s new blush, sample Cosmic Bliss ice cream and gain proximity to the celebrity founder.

Nike is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.

Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Ken Pucker.