Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the WNBA (Women's National Basketball Association)’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on its newfound fashion appeal. Read the full story by BoF's sports correspondent Daniel-Yaw Miller. https://lnkd.in/e5jeGJ89
This highlights how sport influences fashion, paving the way for new cross-industry collaborations. Exciting! The Business of Fashion
Makes sense. A lot of WNBA players height is the equivalent to runway models.
The tunnel walk is my favourite thing tbh
I would like to rep one of these WNBA players
Overdue visibility! Love this 👏🏾👏🏾👏🏾
Yes! Follow @wnbatunnel on IG. cc: Velissa Vaughn
Omnichannel Director | Merchandising, Buying & Planning | Trend & Market Analysis | Strategy & Innovation | Sales
2dThe new age runway!!! I've always been a huge fan of the Tunnel Walk across men's and, more recently, women's mainstream sports. For many years, "The Tunnel" has become the place where trends are set and brands are solidified as the "IT" brand to wear. It continues to evolve into a critical fashion moment as athletes, considered some of today's most important style icons, help brands capture consumer attention with significant commercial impact. 🔥💫