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Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the WNBA (Women's National Basketball Association)’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on its newfound fashion appeal. Read the full story by BoF's sports correspondent Daniel-Yaw Miller. https://lnkd.in/e5jeGJ89

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Obdulio Hernandez

Omnichannel Director | Merchandising, Buying & Planning | Trend & Market Analysis | Strategy & Innovation | Sales

2d

The new age runway!!! I've always been a huge fan of the Tunnel Walk across men's and, more recently, women's mainstream sports. For many years, "The Tunnel" has become the place where trends are set and brands are solidified as the "IT" brand to wear. It continues to evolve into a critical fashion moment as athletes, considered some of today's most important style icons, help brands capture consumer attention with significant commercial impact. 🔥💫

Daniela Gagliano'

Co-Founder & Creative Director at ATELIER&STORIES & BLUE RIVIERA | Luxury Design & Branding Expert | Passionate About Transforming Spaces and Brands into Icons | Wife of former Ferrari F1 Driver 🏎

16h

This highlights how sport influences fashion, paving the way for new cross-industry collaborations. Exciting! The Business of Fashion

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Lauren Nichols

Inspiring A Generation In Faith And Hope.

2d

Makes sense. A lot of WNBA players height is the equivalent to runway models. 

Natasha Nanner

Social & Influencer Expert | Creative Strategist | Journalist

2d

The tunnel walk is my favourite thing tbh

Carlotta Harrington

Seasoned Executive Assistant | Project Manager | ForbesBLK Member

2d

I would like to rep one of these WNBA players

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Lorielle Jackson

Global Brand Marketing Manager

2d

Overdue visibility! Love this 👏🏾👏🏾👏🏾

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Alexis N. Johnson

PR & Head of Social Impact at Beats by Dre ()

2d

Yes! Follow @wnbatunnel on IG. cc: Velissa Vaughn

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