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Super interesting article about how AI Changed "Everything and Nothing" for Agencies in 2023 Check it out to hear perspectives from creative agencies around the world who have been using AI technologies for copywriting, image generation, personalisation, optimisation and beyond💥

Does AI have a place in adland? 🤔 When it comes to AI in the advertising world, opinions are varied. Some have unshakable optimism about AI as a creative tool, while others have lingering concerns about its potential harm. At Cannes Lions International Festival of Creativity 2024, AI has proved to be a very hot topic of conversation. The article below explores a range of interesting thoughts and perspectives from panel discussions in the past days, highlighting both the transformative potential of AI in unlocking creativity and its potential drawbacks. As a business, we view AI as a tool to streamline processes, ideate faster, create more bespoke visuals, and generally save us time so we can focus on the bigger ideas. Where do you stand in the great AI debate? #AI #advertising #CannesLions2024

How has AI Changed “Everything and Nothing” for Agencies in 2023? "As a business, generative AI has been a catalyst for re-examining how we operate. We were inspired to take a fresh look at workflows, operations, communication, documentation, casting and so many other things. All of our dialed processes were now candidates for end-to-end rethinking," said Mike Creighton, Director of Innovation at Instrument Learn more about how Stagwell agency Instrument saw #AI take over in 2023, and how they believe the digital transformation of AI will play out in 2024: https://bit.ly/48GWNg8 LBBonline - Little Black Book #AI #DigitalTransformation

The article explores the impact of AI tools on creativity, questioning whether these technologies are enhancing or stifling our creative spirits. It highlights the balance between leveraging AI for efficiency and maintaining the human touch that fuels true innovation. Understanding this balance is crucial for anyone steering a business. Embracing AI can streamline operations, but it's essential to keep the human element alive to foster genuine creativity and innovation. This blend of tech and human insight can be the secret sauce for staying ahead in a competitive landscape. Do you think AI tools are enhancing or stifling creativity in your field? How do you balance using technology while keeping your unique creative touch?

AI is part of our lives, as citizens and as marketers. Our challenge is to make sure it’s used for good. No new technology comes without risks and Generative AI is definitely no exception.   That's why the WFA has launched a Generative AI Primer which will be essential in equipping brand leaders with the knowledge they need to tackle the nitty gritty of AI. Have a read of the summary or if you're a AANA member we have added the full report 'WFA Primer: opportunities and challenges in generative AI' to your member dashboard for your convenience. If you have forgotten your access to the member portal, send an email to admin@aana.com.au and we will help you restore access to additional resources. https://lnkd.in/gnZnHP8Y #generativeai #marketingthoughtleadership Megan McEwin Josh Faulks

AI is revolutionising the Creative & Content industries. Here's a sneak peak into how we adopted AI in 2023 and what the future looks like.

The AI world continues to swirl. And AI is an accelerant. In 2018, at the Cannes Lions (yes, 2018), I was involved in an AI experiment that achieved considerable negative feedback. Now, the experiment with AI in briefs has come to life. VCCP in London has an AI briefing product called Faith. More here on VCCP's Faith. https://lnkd.in/g9pMJG-a Among the key findings from our 2018 study was the AI-driven brief’s ability to increase the diversity and number of ideas created by 57% compared with the traditional format. The creatives involved in the study also reported that using data-driven facts helped them eliminate their biases and perceptions. Four core insights underpinned these findings: 1: AI removes a significant portion of creatives’ skepticism that briefs are shallow or based on incorrect thinking. 2: AI enhances our storytelling by offering more and diverse briefs. 3: AI accelerates speed to concepts. 4: AI can remove subjectivity. VCCP Doug Zanger ThinkNW Chris Duffey The single key difference, in 2018, we had direct access to Amazon shopping cart and customer browsing data. We could predict what customers wanted, and where they were going. More: https://lnkd.in/gW5rp2mp

AI will be great for ad agencies – if they can harness its power. Embrace the new. #AI #genai #agencies #adland #agencymodel #innovation #bureaus #artificialintelligence https://rb.gy/lirl3

Another great piece by Shubham! Recently I've been receiving a lot of questions around generative AI use in product imagery. Specifically, how it can be used to create images at scale and velocity that don't look fake. Check out some of the insights Shubham provides.

“What you put in is what you get out” holds true, even when it comes to AI. We all have access to Generative AI for text, images and video. The key learning that becomes apparent quickly: the input, or the prompt, is what matters most to a successful outcome. For the best possible prompts, creative teams need to collaborate much more closely with their analytics teams - data is absolutely critical to write prompts that can lead to more performant content. Read more from Alex Collmer on American Marketer. #ai #creativedata #analytics #creativeperformance