PLASTIC ENGINEERING SOLUTIONS LIMITED

I first heard about ReBorn Homewares in 2022 when the start-up’s founder, Brian Walmsley, was taking part in Virgin StartUp's Collective Impact accelerator programme for purpose-led start-ups. I was so impressed by his determination to bring sustainability into the homeware industry, which is worth around £26 billion a year in the UK alone. As Brian explained in our interview, almost everything in the industry is made from virgin materials, outsourced to third party factories from the Far-East, and most items are impossible to repair or recycle at end of life. This involves extensive use of fossil fuels in both manufacture and transport, which all comes at a great cost to the planet. Brian was determined to tackle the issue, but when only 9% of plastics in the Western world are recycled, how do you create change? According to Brian, it’s all about collaboration. He built a powerful partnership with the UK’s leading sustainable waste management company, Biffa, and they took on the challenge of sourcing the plastic waste and making the products, right here in the UK. He also worked with a design team called Studio Davis based in Bath that work solely on circular design. When it came to funding and getting investment ready, Virgin StartUp stepped in and showed him the ropes… and introduced him to me! Now, ReBorn is stocked in John Lewis & Partners stores across the UK and is expanding into new sectors and new markets with new products and new customers. Moreover, the beautiful products produce 79% less carbon emissions than imported products and are fully recyclable, reusable and repairable. Brilliant. Here’s the full story: https://virg.in/iJVx #Founder #Sustainability #Collaboration #Design #CircularDesign

I love this! It's our mould for the 100% recycled plastic clothes hangers we at ReBorn Homewares® are producing in our partner PLASTIC ENGINEERING SOLUTIONS LIMITED plant in Wiltshire. Made in Britain and locally shipped to UK stores; reducing emissions and zero air miles. Rob Stringer Brian Walmsley alex durbridge Will Davis Retail100 Consulting #welovewaste #rebornhome #ukmanufacturing #jobsforbritain #100recycled #recycledplastic #ecoindustry johnlewis