Scarlet Opus: Rethink & Reform your approach to Brand, Marketing & Product Development Strategy.

The team is pleased to have been invited back for this year, the 20th Anniversary event of Decor + Design in Melbourne for Informa Connect. Victoria Redshaw was delighted to see so many lovely people return for her speech and to see such a vibrant show with many exhibitors we know so well About Space Lighting, Globewest, Satara Australia Pty Ltd, Uniqwa Collections and others. If you were there, use code DecorDesign2024-20 to get a 20% reduction on the annual subscription to our SO Trend Hub: https://lnkd.in/eivKNebi ImageS: Jen Bishop (Francis) #trends #consumerinsights

Brand Strategy Doing the Right Thing. First do no Harm. There are 18,000 litres of raw sewage is discharged into Brazil’s iconic Guanabara Bay EVERY SECOND. And so Brazilian beauty brand, O Boticário have reproduced the scent of the bay BEFORE the water became murky + it was covered in rubbish, creating a fragrance called Extinto emulating the “freshness of the waters and the lush green of the forests, with a dewy effect.” BUT the scent has not been launched as a consumer product but as a limited edition product campaign in a cry for “improved environmental preservation + waste management.” And not just in Brazil, dedicated scents have also been created to address the impact of pollution in Calabria, Madagascar, New Delhi, and East Arnhem. This is a fFantastic example of a brand emotionally connecting with people for the right reasons; this has been lost … more powerful than stats or the familiar images of rubbish-filled oceans that have now rightly or wrongly but definitely sadly, lost their impact. What do you think about this campaign? Do you have ideas that could create a campaign for your, or a, Brand? If you do, don't procrastinate, don't fear what others think, tell someone that can help you make it happen. If you need help to create an idea for your Brand, or Client Brand, then get in touch the team at Scarlet Opus have become expert in this field. phil@ or shelley@ scarletopus.com #marketingstrategy #brandstrategy #firstdonoharm #dotherightthing #consumerinsight

Consumer Wellness and Comfort Consumers are increasingly looking for products + services that offer mental + emotional benefits. Think design that is more adaptable, intuitive, and invisible. 1. Soundbed from feelopus.com   2. Japan Airlines new first and business class seats with integrated headset-free sound solution 3. Solar-powered, ambient lighting from Marjan van Aubel. #consumerinsight #productdesign 

My Top 3 Resources for Work Laura shares the 3 resources she uses daily as a Designer. 1. Adobe Creative Cloud - We create all of our reports and trend boards using InDesign, it's the one programme I have open at all times. 2. Pantone Connect - I use this to create digital colour palettes and to cross reference swatches for our clients. 3. Pinterest - I use pinterest to organise and collect images for future trend reports as well as for inspiration. #lifeasadesigner #designtips #lifeatwork #adayinthelife #designtools #indesign #pantone #pinterest

10 Years of Excellence. 10 Years of 'Us'. June 2024 marked Laura Gottfried 's 10-year work anniversary at Scarlet Opus. Congratulations on this milestone Laura but mostly, THANK YOU for your incredible creative talent + invaluable contributions to the team, the business + the Clients over the last decade. We wouldn’t be Scarlet Opus without you. What superb talent you have and are 🙌🏽

Colour, Life, Emotion. “Mark my words, these greens will trend up following the Paris Olympics. Watch for them in 2025 and onwards.” - Victoria Redshaw, Scarlet Opus Ltd. In 2025 an invigorating palette comprised of an assortment of delicately tinted, cleansing pastels, flourishing bright tones, and enigmatic darks will provide consumers with much needed Optimism and a boost of Hopefulness. Energizing colours, pulsing with a freshness that speaks to a future of growth + progress, new beginnings, and a world of wonder. The Main image is of the restored Grand Palais by French studio @chatillonarchitectes The vast glass-roofed atrium will host fencing and taekwondo at the Olympic Games in Paris this summer. Which is your favorite and why? #color # #architecture #Paris2024 #interiordesign #marketingstrategy #wellness #wellbeing

We've come across many in our research.

This is a hi-impact campaign from Vinted about our consumption habits. As consumers, we're becoming more aware and mindful, but where DO we draw the line? How many, or how much is ENOUGH? When IS IT too many, or too much? We are in times when so many great questions have yet to find great answers ... but perhaps we're getting there. What is your opinion? Retailers, manufacturers and designers must consider the growth of platforms such as Vinted, arrive at what message we as consumers are sending them. Then reflect upon how this impacts their own business and what action they should take to 'join-in'. Challenging, exciting, interesting and fast-changing ... no time to dawdle, procrastinate or stand on the sidelines. #mindfulconsumption #consumerhabits #preloved #consciousconsumer #retail #retailers https://lnkd.in/et4A9FwJ

3 Things that Work for us ... Victoria set up Scarlet Opus in 2003, today she shares her top 3 takeaways about starting your own business. 1. It’s important to smooth out the peaks + troughs of your cash flow. Creating an even spread of projects across the year is imperative. 2. The time it takes to win your next projects can rob you of the time you need to do your current projects. Don’t underestimate the resources needed to win a constant flow of work. 3. Running your own business doesn’t mean working full time… it means working ALL the time. Be realistic about the hours you’ll need to dedicate to your business in the early years. #businessstrategy #businessowner #settingupabusiness #businesstips #womeninbusiness #marketingstrategy

#marketingstrategy #consumerinsights