Coca-Cola has launched ‘it’s magic when the world comes together,’ a new brand campaign for the Olympic and Paralympic Games Paris 2024. Developed by WPP Open X led by Ogilvy and supported by EssenceMediacom, VML and Hogarth, the campaign celebrates the ‘Real Magic’ of human connection, inclusivity, cross-cultural connection and the collective power of sport to unify people and celebrate their differences. Watch the film and read some of the coverage, links in the comments. Congratulations to everyone at The Coca-Cola Company and WPP Open X who was involved in creating this great campaign. #Paris2024 #RealMagic #TCCC #WPPOpenX #BorderlessCreativity
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