Mint Studios

We're excited to be working with one of the leading compliance consultancies in the UK and Europe, fscom. Looking forward to creating in-depth, high-quality content together! 🎉

We're excited to start working with Kani, a fully-maintained back office system for fintechs, on creating high quality content to support their growth in the payments sector. Looking forward to creating great content together! 🎉

How do you use content to sell to enterprise? Adyen is the largest European fintech by market cap and content plays a key role in targeting enterprise customers. We sat down with their SVP of Marketing and Revenue, Katarina Nordin, to learn more about how they do content. A few key takeaways: → When creating content, Adyen targets their audience based on pain points as well as verticals (most payment companies focus only on verticals only). → Adyen is selling to enterprise, which means creating content for a buying committee. They customise their content for each person on that committee: decision makers, researchers, operational users, and more. → A big focus of their content is on demand creation. They do this via their incredible Academy and Knowledge Hub and fully fledged courses on how to use the Adyen platform. → They're a 180 person marketing team, which can make talking directly to the customer difficult. So instead, their UX team gathers many resources and hours of customer interviews so anyone can read and access it. If you're a financial company selling to enterprise, Adyen's approach to content marketing is one to look up to. Check out the full case study in the link in the comments below! 👇🏻 (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)

We've just published a case study of the work we've done with Confused.com, the first ever price comparison website in the UK and one of the most visited websites in this country. By working together on their B2B thought leadership content, we were able to: → Increase and improve Confused.com's topical authority in B2B insurance → Build up expert profiles with high quality content → Help position Confused.com as a B2B thought leader Check out the case study of our work together in the comments below!

Last week had our team off-site in Milan! 🎉 It was a great couple of days where we spent time exploring the sights, eating a lot of delicious food, and finishing it off with a pizza and gelato making class. 🍕 Even the instructor was impressed with our pizza making skills (he correctly guessed that all our jobs involved doing something detail-oriented 😆)

How do you produce an industry-leading podcast in financial services? The Fintech Insider podcast by 11:FS gets over 22M and plays a key role in the fintech consultancy's brand building and company growth. It's also a great soft-selling tool. Thanks to the podcast: • People already know about 11:FS before a team member walks in the room • The marketing team can cross-promote various pieces of content and reach a larger audience • Potential hires who reach out already know about the company and are more likely to be a good fit We sat down with the amazing Laura Watkins to learn more about how the podcast came to be, what their operations look like now and how it's helped grow the company. Give it a read! [link in the comments below] (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)

Elliot Alexander M. has been with us for just about a year and is an indispensable part of the Mint Studios team. He first joined us as a writer, quickly learnt the ropes on how to write great content and is now an incredible content strategist working with multiple of our clients. His content writing journey is full of ups and downs, but thankfully he's found a good fit here at Mint where he can do work that makes an impact while also focusing on creating quality content. He agreed to share his personal story as a content writer and his own reasons for joining Mint Studios in a recent post. Thanks for all the great work you do Elliot, I'm excited for all the plans we have and the future work we'll be doing together 🎉

“Mint has been integral in helping us with translating product experience into content for our customers” Thanks to the Confused.com team for being so fantastic to work with! 🎉

We're hiring! 🎉 Are you aching to write content that brings in real results and that people actually read rather than another generic piece of content? Are you obsessed with understanding how a product works and how to make it appealing to a reader? Do you continuously look for ways to improve your writing, and dream of becoming a writer who can confidently say their content brings in customers? Then Mint Studios may be a good fit for you. Read more about the job and apply in the links below (part-time & full-time)! https://lnkd.in/evgBDfVT https://lnkd.in/e6pSccJB

We're very excited to start working with the absolute experts on all things affiliate marketing and financial services: Fintel Connect ! Looking forward to creating high quality content that'll focus on customer acquisition. 🎉