The Fintech Marketing Hub CIC

It's that time of the year! 🤩 👀 The 4th edition of our "Top 30 Most Influential Fintech Marketers is out now! 🎉 We're once again shining the spotlight on some of the most prominent marketers in the #fintech space who've impressed our judges with their pioneering growth strategies, deep market insights, and unwavering commitment to customer success. Here, we’d love to thank our stellar judges Alexander Ford, Gemma Livermore, Jason Huan, Jessica Lyn Zall, and Polly Gilbert for their collaboration and help in the selection process! Massive congratulations to all honourees! 🚀🎉 To see who the top 30 fintech marketers of 2024 are 👀 and learn 🧠 from their unique experiences, ideas and insights on: ✅ what fintech marketing is, ✅ the challenges fintech marketers currently face and ✅ what 2024 might look like for them Download our special report including 60+ pages of exclusive thought leadership below👇 https://lnkd.in/eTgbd6Fq Last but not least, we’re also sending special thanks to our amazing partner Innovate Finance for backing the initiative! 👐 #FMHTop30 #FintechMarketing #FintechNews PS: Join us to celebrate 2024's outstanding fintech marketing talent at our upcoming Fintech Marketing Spring Meetup in London on 2nd May. 🏙️ 🔗 https://lu.ma/47vtms45

A great example of experiential or guerilla marketing by fintech Monzo Bank 👀👇

How to do fintech content marketing in the age of #AI... Araminta Robertson looked into this with industry experts Naomi Prakash, Geoff Whitehouse and David Beach 🏖 at our spring meetup earlier this year. Here are some of their discussion's key takeaways: • Junior content marketers may be ok, because AI will take care of the more "boring" parts of content creation allowing them to spend more time on the most fun part: creative work. • To us, using AI tools feels weird and unnatural, but the next wave of content marketers will be used to the tools and will know how to use it in ways we cannot predict. • Tools like ChatGPT could act as editors to new writers, potentially helping them get better, sooner? Watch the full recording of the talk now on our YouTube 👇 #AIcontent #FintechMarketing

Did you miss our Fintech Marketing Summer Conference on 2nd July in London? 👀 You can still catch up on all the insights, ideas, and discussions from the event in the playlist below on our YouTube channel completely free courtesy of our amazing partner Finance Shoots 👇 https://lnkd.in/eMbEYEP6 Many thanks again to all our rockstar speakers and moderators 🙏 and our kind sponsors and supporters Your Story PR, Growth Gorilla, Rise, created by Barclays, Innovate Finance, AP Marketing Solutions and Mint Studios 🌟 for making the event possible! Until the next time! 🚀 #FintechNews #FintechMarketing

In last week's InMarketing briefing, I shared my key takeaways from the The Fintech Marketing Hub CIC's Summer Conference and concluded that nothing important happens in the office. I also flagged Elliot Gulliver-Needham's piece about wealth managers losing a fifth of customers because of one issue, Ant Intl making billions in JPM Coin payments using programmability, and why building a trusted community outshines reliance on intent signals in B2B marketing. The last word went to Bethany McLean, reviewing Richard Behar's new book on Bernie Madoff. Learn why: ① Marketing should aspire to enterprise value. ② Content marketing can deliver leads as well as brand awareness. ③ Keeping a customer is more critical than gaining one. ④ Programmability is digital money’s secret weapon. ⑤ The value of building trust in your brand cannot be overstated. ⑥ CEOs are broadening their concerns to tackle an ever more complex world. ⑦ Retail investors will likely always come second to institutional ones. Don’t settle for marketing. Strive for #InMarketing: innovate, interact, influence. Wishing you a productive week. #IMTW

"A successful ABM/ABX strategy is the ultimate team sport - integrated around the customer, being front of mind and enabling buyers when they are in-market for a solution. People, processes and data are the foundation, with platforms a mere enabler in any approach." Throwback a couple of weeks to the The Fintech Marketing Hub CIC Summer Conference in London at Rise, created by Barclays, talking all things Account Based Marketing, captured by Toby Jeffries. Brilliant to share the stage with Kate Eadie, Katarina Nordin and Araminta Robertson for a fascinating discussion with varied perspectives and interesting insights, in front of such a highly engaged audience. I've been walking the walk, and talking the talk on this topic since it's emergence in 2018 but there are 3 areas I focus attention on today: ➡ Buyer Behaviour ⬅ 71% of B2B decision makers are now 45 years old or younger and are increasingly dissatisfied with buying processes that still equate to a bygone age - only on average 3% of website visitors fill in a form. With buying teams increasing in size, and trusted sources shifting, how are you adapting to selling the whole house? ➡ Culture is key ⬅ Too often I see ABM strategies deployed and failing, as a reflection of cultures that are siloed, leadership that skews to one particular part of the organisation and where teams are operating from different playbooks. Your approach works best when all GTM teams are operating from a joined up strategy, built together, in service of key business priorities. Creating common language and definitions, integrated KPI's, clarity on what good looks like, with constant communication and calibration. Is your operating model built for this? ➡ The AI Opportunity ⬅ There is a lot of hyperbole and focus on using AI to scale personalised content in ABM targeting which is definitely a use case. The bigger opportunity lies in how it can be leveraged in improved account intelligence, to identify buying signals in data or prospect interactions, and to reduce internal friction in responding to buyer intent. I hear a lot about using AI to scale ABM efforts, but if everyone is using the same tools and methods, I challenge you to think - how will you be trusted and how will you stand out? #abm #b2bmarketing #fintech #saas #abx #cmo #nextgencmo

Maximising value 💯 Balancing working smart and hard, and creating any type of value is truly a marathon.. Summarising what I've seen and heard in fintech and beyond, it's not about the budget yet about solving challenges creatively 🏋️♂️ 🏋️♀️ For me The Fintech Marketing Hub CIC's summer conference was the cherry on top of a busy period 🙇♂️🙏 Great sessions by fantastic people from Adyen, Plum, Nutmeg, Thunes, Paddle, Nuke From Orbit, Growth Gorilla and more 💡 It was great to help where I could, all hats off to Araminta Robertson and Ani Petrova, what a line up 👏 Special shout out to Helen Owen, Richard Hudson, Cristina Hlinschi 🫶 ❤️ for the sponsors and supporters Your Story PR, Growth Gorilla, Rise, created by Barclays, Innovate Finance, Finance Shoots Last but not least it was great see my former Sopra Banking Software colleague, Anna Sadykova Jacobs 😎 ➕➕➕ (I know a lot of tags, kudos to you for still reading 🙇♂️ 😂) the amazing Finlayer AI duo, Göksenin Korkmaz & Ozgun Gulsal 🚀 ALMOST time for summer...a last minute addition to the schedule, more to follow from my hometown soon 😇 #fintech #marketing

What an event...👀 We're still recovering from last week when we gathered about 100 of our esteemed community members in London for our annual Fintech Marketing Summer Conference. Here is just some of the feedback we've received so far and we couldn't be more happy about it 🤩👇 "It was a fantastic experience - and my first ever keynote! - and such a lovely room full of engaged marketers and friendly faces, that I was also able to learn from across the other sessions." - Laura Watkins "The Fintech Marketing Hub CIC Summer Conference was a great way to kickstart the next half of 2024...Kudos to all the panel members and presentations, and thanks to Araminta Robertson and the FHM partners/team for putting together an insightful and fantastic event." - Princewill Akuma "I went to a fintech marketing conference. It was great. I got to catch up with the one and only Fayzah Azami and spend my afternoon in a room full of giant cookies and seemingly bottomless wine...Huge thanks to Araminta Robertson and The Fintech Marketing Hub CIC crew for hosting such a great event. And thanks to the speakers including Andrew Davies, Katarina Nordin, Shameer Sachdev, and Laura Watkins for providing me with these excellent insights ☝" - Katie Norris "Last night The Fintech Marketing Hub CIC put on a great event that brought together amazing speakers and marketers all in the Fintech space to Rise, created by Barclays. There were so many great speakers and insights to take away." - Natalie Weil "FinTech Marketer’s Paradise! 🏝️ That's the only way I can describe yesterday's The Fintech Marketing Hub CIC Summer Conference, hosted by Rise, created by Barclays. The event was action packed with high-caliber speakers, moderators, and community members, delivering an immense amount of content, insights, and advice." - Jana Straiton Many thanks to all of you who joined us, to our expert lineup of speakers and moderators, the FMH power team on site incl. Araminta Robertson, Leonard Burger and Helen Owen, and community volunteers Richard Hudson and Cristina Hlinschi, and last but not least of course our kind partners and sponsors who made the event possible: Your Story PR (Gold) Growth Gorilla (Silver) Rise, created by Barclays (Host) Finance Shoots ( Media) Innovate Finance (Industry) AP Marketing Solutions (Benefactor) Mint Studios (Benefactor) We're processing the recordings and will release them shortly, so make sure you subscribe to our YT channel to not miss them. ➡️ https://lnkd.in/gbaebriy In the meantime, you can also browse our official event gallery to get a feeling of what the event was like 👇 https://lnkd.in/gqMNGzU7 Stay tuned for more... #fintechmarketing #fintechnews

🗓️ Save the date: FTT Fintech Festival 2024 Join us for a two-day immersive experience packed with visionary ideas, practical innovation, and deep dives into solving industry challenges across financial services. We are thrilled to partner with the The Fintech Marketing Hub CIC the first online non-profit community platform dedicated exclusively to fintech marketing. 📍 Mark your calendars for 11th - 12th November 2024 at The Brewery in London. 🎟️ Check out the booking options and register for your pass HERE: https://bit.ly/4bz0ODQ #FTT24 #FintechTalents

It was an absolute privilege to be invited to The Fintech Marketing Hub's summer conference, and Ani Petrova and Araminta Robertson gave me the ultimate compliment of allowing me to give a "masterclass" on creating media for marketing success. It was a fantastic experience - and my first ever keynote! - and such a lovely room full of engaged marketers and friendly faces, that I was also able to learn from across the other sessions. Thanks so much for having me!